Charm: How Magnetic Personalities Shape Global Politics
The utilization-and weaponization-of charm in contemporary global politicsPolitics is a site of performance, and contemporary politicians often perform the role of a regular person-perhaps someone we would like to have a beer with. They win elections not because of the elevated rhetorical performanc...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Princeton, NJ
Princeton University Press
[2024]
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| Schlagworte: | |
| Online-Zugang: | DE-Aug4 Volltext |
| Zusammenfassung: | The utilization-and weaponization-of charm in contemporary global politicsPolitics is a site of performance, and contemporary politicians often perform the role of a regular person-perhaps someone we would like to have a beer with. They win elections not because of the elevated rhetorical performances we often associate with charisma ("ask not what your country can do for you"), but because of something more ordinary and relatable. The everyday magic spell that politicians cast using mass and social media is what sociologist Julia Sonnevend calls "charm." In this engaging and enlightening book, Sonnevend explores charm (and the related "charm offensive") as a keyword of contemporary global politics. Successful political leaders deploy this form of personal magnetism-which relies on proximity to political tribes and manifests across a variety of media platforms-to appear authentic and accessible in their quest for power.Sonnevend examines the mediated self-representations of a set of liberal, illiberal, and authoritarian political leaders, past and present: New Zealand's Jacinda Ardern, Hungary's Viktor Orbán, Iran's Mohammad Javad Zarif, North Korea's Kim Jong-un, and Germany's Angela Merkel. She considers how charm (or the lack of it) is wielded as a political tool, and the ways charm is weaponized to shape the international image of a country, potentially influencing decisions about military aid, trade, and even tourism. Sonnevend argues that charm will shape the future of democracy worldwide, as political values will be increasingly embodied by mediated personalities. These figures will rise and fall, often fading into irrelevance; but if we do not understand charm's political power, we cannot grasp today's fragile political moment |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Aug 2024) |
| Beschreibung: | 1 Online-Ressource (208 Seiten) 34 b/w illus. 1 table |
| ISBN: | 9780691230344 |
| DOI: | 10.1515/9780691230344 |
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| 520 | |a The utilization-and weaponization-of charm in contemporary global politicsPolitics is a site of performance, and contemporary politicians often perform the role of a regular person-perhaps someone we would like to have a beer with. They win elections not because of the elevated rhetorical performances we often associate with charisma ("ask not what your country can do for you"), but because of something more ordinary and relatable. The everyday magic spell that politicians cast using mass and social media is what sociologist Julia Sonnevend calls "charm." In this engaging and enlightening book, Sonnevend explores charm (and the related "charm offensive") as a keyword of contemporary global politics. Successful political leaders deploy this form of personal magnetism-which relies on proximity to political tribes and manifests across a variety of media platforms-to appear authentic and accessible in their quest for power.Sonnevend examines the mediated self-representations of a set of liberal, illiberal, and authoritarian political leaders, past and present: New Zealand's Jacinda Ardern, Hungary's Viktor Orbán, Iran's Mohammad Javad Zarif, North Korea's Kim Jong-un, and Germany's Angela Merkel. She considers how charm (or the lack of it) is wielded as a political tool, and the ways charm is weaponized to shape the international image of a country, potentially influencing decisions about military aid, trade, and even tourism. Sonnevend argues that charm will shape the future of democracy worldwide, as political values will be increasingly embodied by mediated personalities. These figures will rise and fall, often fading into irrelevance; but if we do not understand charm's political power, we cannot grasp today's fragile political moment | ||
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| spelling | Sonnevend, Julia Verfasser aut Charm How Magnetic Personalities Shape Global Politics Julia Sonnevend Princeton, NJ Princeton University Press [2024] 2024 1 Online-Ressource (208 Seiten) 34 b/w illus. 1 table txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Aug 2024) The utilization-and weaponization-of charm in contemporary global politicsPolitics is a site of performance, and contemporary politicians often perform the role of a regular person-perhaps someone we would like to have a beer with. They win elections not because of the elevated rhetorical performances we often associate with charisma ("ask not what your country can do for you"), but because of something more ordinary and relatable. The everyday magic spell that politicians cast using mass and social media is what sociologist Julia Sonnevend calls "charm." In this engaging and enlightening book, Sonnevend explores charm (and the related "charm offensive") as a keyword of contemporary global politics. Successful political leaders deploy this form of personal magnetism-which relies on proximity to political tribes and manifests across a variety of media platforms-to appear authentic and accessible in their quest for power.Sonnevend examines the mediated self-representations of a set of liberal, illiberal, and authoritarian political leaders, past and present: New Zealand's Jacinda Ardern, Hungary's Viktor Orbán, Iran's Mohammad Javad Zarif, North Korea's Kim Jong-un, and Germany's Angela Merkel. She considers how charm (or the lack of it) is wielded as a political tool, and the ways charm is weaponized to shape the international image of a country, potentially influencing decisions about military aid, trade, and even tourism. Sonnevend argues that charm will shape the future of democracy worldwide, as political values will be increasingly embodied by mediated personalities. These figures will rise and fall, often fading into irrelevance; but if we do not understand charm's political power, we cannot grasp today's fragile political moment In English SOCIAL SCIENCE / Sociology / Social Theory bisacsh Charisma (Personality trait) Political aspects International relations Psychological aspects Mass media Political aspects Personality and politics https://doi.org/10.1515/9780691230344?locatt=mode:legacy Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Sonnevend, Julia Charm How Magnetic Personalities Shape Global Politics SOCIAL SCIENCE / Sociology / Social Theory bisacsh Charisma (Personality trait) Political aspects International relations Psychological aspects Mass media Political aspects Personality and politics |
| title | Charm How Magnetic Personalities Shape Global Politics |
| title_auth | Charm How Magnetic Personalities Shape Global Politics |
| title_exact_search | Charm How Magnetic Personalities Shape Global Politics |
| title_full | Charm How Magnetic Personalities Shape Global Politics Julia Sonnevend |
| title_fullStr | Charm How Magnetic Personalities Shape Global Politics Julia Sonnevend |
| title_full_unstemmed | Charm How Magnetic Personalities Shape Global Politics Julia Sonnevend |
| title_short | Charm |
| title_sort | charm how magnetic personalities shape global politics |
| title_sub | How Magnetic Personalities Shape Global Politics |
| topic | SOCIAL SCIENCE / Sociology / Social Theory bisacsh Charisma (Personality trait) Political aspects International relations Psychological aspects Mass media Political aspects Personality and politics |
| topic_facet | SOCIAL SCIENCE / Sociology / Social Theory Charisma (Personality trait) Political aspects International relations Psychological aspects Mass media Political aspects Personality and politics |
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