Understanding communication research methods: a theoretical and practical approach
Gespeichert in:
1. Verfasser: | |
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Weitere Verfasser: | |
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York ; London
Routledge
2025
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Ausgabe: | Fourth edition |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis Klappentext |
Beschreibung: | 333 Seiten Illustrationen, Diagramme |
ISBN: | 9781032557380 9781032557755 |
Internformat
MARC
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Datensatz im Suchindex
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Contents SECTION ONE Research Paradigms 1 2 3 4 Introduction and Ethics The Social Scientific Paradigm The Interpretive Paradigm The Critical Paradigm (James P. Dimock) 1 3 17 29 37 SECTION TWO Research Design 5 Data 6 Evaluating Research-Warrants 7 Hypothesis and Research Questions 47 49 65 77 SECTION THREE Research Methods 89 Ethnography Interviewing Focus Groups Content Analysis Discourse Analysis (Margarethe Olbertz-Siitonen) Surveys Descriptive Statistics Inferential Statistics Experimental Design Mixed Methods (Malynnda Johnson) Rhetorical Criticism The Process of Critique (James P. Dimock) Methods of Performance (DesiréeD. Rowe and Michael Tristano, Jr.) 91 111 127 145 161 177 199 219 251 267 283 299 309 Appendix 1 Statistical Notation in American Psychological Association Style Subject Index Author Index 323 325 331 8 9 10 11 12 13 14 15 16 17 18 19 20
Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its fourth edition, offers students practical reasons why they should care about research methods and offers a practical guide for conducting research. Explaining quantitative, qualitative, critical, and performance research methods, this new edition helps students better grasp the theoretical and applied uses of method by clearly illustrating practical applications. The book features all the main research traditions in communication, including applications of the methods through effective examples and exercises, and sample student papers that demonstrate research methods in action. This textbook is perfect for beginning and advanced scholars using critical, cultural, interpretive, qualitative, quantitative, rhetorical, and performance research methods. Additional resources for students and instructors can be found on the eResource at www.routledge.com/9781032557380, which includes links, videos, outlines, activities, recommended readings, test questions, and more. |
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spellingShingle | Croucher, Stephen M. 1978- Understanding communication research methods a theoretical and practical approach Methodologie (DE-588)4139716-2 gnd Kommunikationswissenschaft (DE-588)4120588-1 gnd Forschungsmethode (DE-588)4155046-8 gnd |
subject_GND | (DE-588)4139716-2 (DE-588)4120588-1 (DE-588)4155046-8 |
title | Understanding communication research methods a theoretical and practical approach |
title_auth | Understanding communication research methods a theoretical and practical approach |
title_exact_search | Understanding communication research methods a theoretical and practical approach |
title_full | Understanding communication research methods a theoretical and practical approach Stephen M. Croucher and Daniel Cronn-Mills |
title_fullStr | Understanding communication research methods a theoretical and practical approach Stephen M. Croucher and Daniel Cronn-Mills |
title_full_unstemmed | Understanding communication research methods a theoretical and practical approach Stephen M. Croucher and Daniel Cronn-Mills |
title_short | Understanding communication research methods |
title_sort | understanding communication research methods a theoretical and practical approach |
title_sub | a theoretical and practical approach |
topic | Methodologie (DE-588)4139716-2 gnd Kommunikationswissenschaft (DE-588)4120588-1 gnd Forschungsmethode (DE-588)4155046-8 gnd |
topic_facet | Methodologie Kommunikationswissenschaft Forschungsmethode |
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