Marketing: The Core:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw-Hill
[2024]
|
| Ausgabe: | 2024 Release, international student edition |
| Schlagworte: | |
| Beschreibung: | xliii, 595 Seiten Illustrationen, Diagramme |
| ISBN: | 9781266807961 1266807969 |
Internformat
MARC
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| 020 | |a 9781266807961 |9 978-1-266-80796-1 | ||
| 020 | |a 1266807969 |9 1-266-80796-9 | ||
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| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
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| 245 | 1 | 0 | |a Marketing: The Core |c Roger A. Kerin (Southern Methodist University), Steven W. Hartley (University of Denver) |
| 250 | |a 2024 Release, international student edition | ||
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| 300 | |a xliii, 595 Seiten |b Illustrationen, Diagramme | ||
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| 650 | 4 | |a Marketing | |
| 700 | 1 | |a Hartley, Steven W. |e Verfasser |0 (DE-588)170263142 |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035179834 | |
Datensatz im Suchindex
| _version_ | 1809767994680672256 |
|---|---|
| adam_text | |
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| author | Kerin, Roger A. 1947- Hartley, Steven W. |
| author_GND | (DE-588)132951606 (DE-588)170263142 |
| author_facet | Kerin, Roger A. 1947- Hartley, Steven W. |
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| author_sort | Kerin, Roger A. 1947- |
| author_variant | r a k ra rak s w h sw swh |
| building | Verbundindex |
| bvnumber | BV049839866 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2024 Release, international student edition |
| format | Book |
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| id | DE-604.BV049839866 |
| illustrated | Illustrated |
| indexdate | 2024-09-10T00:47:35Z |
| institution | BVB |
| isbn | 9781266807961 1266807969 |
| language | English |
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| physical | xliii, 595 Seiten Illustrationen, Diagramme |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Kerin, Roger A. 1947- Verfasser (DE-588)132951606 aut Marketing: The Core Roger A. Kerin (Southern Methodist University), Steven W. Hartley (University of Denver) 2024 Release, international student edition New York, NY McGraw-Hill [2024] xliii, 595 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing Hartley, Steven W. Verfasser (DE-588)170263142 aut |
| spellingShingle | Kerin, Roger A. 1947- Hartley, Steven W. Marketing: The Core Marketing |
| title | Marketing: The Core |
| title_auth | Marketing: The Core |
| title_exact_search | Marketing: The Core |
| title_full | Marketing: The Core Roger A. Kerin (Southern Methodist University), Steven W. Hartley (University of Denver) |
| title_fullStr | Marketing: The Core Roger A. Kerin (Southern Methodist University), Steven W. Hartley (University of Denver) |
| title_full_unstemmed | Marketing: The Core Roger A. Kerin (Southern Methodist University), Steven W. Hartley (University of Denver) |
| title_short | Marketing: The Core |
| title_sort | marketing the core |
| topic | Marketing |
| topic_facet | Marketing |
| work_keys_str_mv | AT kerinrogera marketingthecore AT hartleystevenw marketingthecore |