Everyday reading: middlebrow magazines and book publishing in post-independence India
"During the two difficult decades immediately following the 1947 Indian Independence, a new, commercially successful print culture emerged that articulated alternatives to dominant national narratives. Through what Aakriti Mandhwani defines as middlebrow magazines-like Delhi Press's Saritā...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amherst
University of Massachusetts Press
2024
|
| Schriftenreihe: | Studies in print culture and the history of the book
|
| Schlagworte: | |
| Zusammenfassung: | "During the two difficult decades immediately following the 1947 Indian Independence, a new, commercially successful print culture emerged that articulated alternatives to dominant national narratives. Through what Aakriti Mandhwani defines as middlebrow magazines-like Delhi Press's Saritā-and the first paperbacks in Hindi-Hind Pocket Books-North Indian middle classes cultivated new reading practices that allowed them to reimagine what it meant to be a citizen. Rather than focusing on individual sacrifices and contributions to national growth, this new print culture promoted personal pleasure and other narratives that enabled readers to carve roles outside of official prescriptions of nationalism, austerity, and religion. Utilizing a wealth of previously unexamined print culture materials, as well as paying careful attention to the production of commercial publishing companies and the reception of ordinary reading practices-particularly those of women-Everyday Reading offers fresh perspectives into book history, South Asian literary studies, and South Asian gender studies"-- |
| Beschreibung: | xv, 187 Seiten 11 Illustrationen (schwarz/weiß) 23 cm |
| ISBN: | 9781625347909 9781625347916 |
Internformat
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| 245 | 1 | 0 | |a Everyday reading |b middlebrow magazines and book publishing in post-independence India |c Aakriti Mandhwani |
| 264 | 1 | |a Amherst |b University of Massachusetts Press |c 2024 | |
| 300 | |a xv, 187 Seiten |b 11 Illustrationen (schwarz/weiß) |c 23 cm | ||
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| 337 | |b n |2 rdamedia | ||
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| 490 | 0 | |a Studies in print culture and the history of the book | |
| 520 | 3 | |a "During the two difficult decades immediately following the 1947 Indian Independence, a new, commercially successful print culture emerged that articulated alternatives to dominant national narratives. Through what Aakriti Mandhwani defines as middlebrow magazines-like Delhi Press's Saritā-and the first paperbacks in Hindi-Hind Pocket Books-North Indian middle classes cultivated new reading practices that allowed them to reimagine what it meant to be a citizen. Rather than focusing on individual sacrifices and contributions to national growth, this new print culture promoted personal pleasure and other narratives that enabled readers to carve roles outside of official prescriptions of nationalism, austerity, and religion. Utilizing a wealth of previously unexamined print culture materials, as well as paying careful attention to the production of commercial publishing companies and the reception of ordinary reading practices-particularly those of women-Everyday Reading offers fresh perspectives into book history, South Asian literary studies, and South Asian gender studies"-- | |
| 653 | 0 | |a Publishers and publishing / India / History / 20th century | |
| 653 | 0 | |a Books and reading / India / History / 20th century | |
| 653 | 2 | |a India / Periodicals / History / 20th centry | |
| 653 | 0 | |a Middle class / India / Intellectual life | |
| 653 | 0 | |a Popular literature / India / History and criticism | |
| 653 | 0 | |a Livres et lecture / Inde / Histoire / 20e siècle | |
| 653 | 0 | |a Paralittérature / Inde / Histoire et critique | |
| 776 | 0 | 8 | |i Online version |a Mandhwani, Aakriti, 1987- |t Everyday reading |d Amherst : University of Massachusetts Press, 2024 |z 9781685750664 |
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Datensatz im Suchindex
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| id | DE-604.BV049833129 |
| illustrated | Illustrated |
| indexdate | 2025-03-18T15:01:31Z |
| institution | BVB |
| isbn | 9781625347909 9781625347916 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035173076 |
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| physical | xv, 187 Seiten 11 Illustrationen (schwarz/weiß) 23 cm |
| publishDate | 2024 |
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| publisher | University of Massachusetts Press |
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| series2 | Studies in print culture and the history of the book |
| spelling | Mandhwani, Aakriti 1987- Verfasser (DE-588)1204279047 aut Everyday reading middlebrow magazines and book publishing in post-independence India Aakriti Mandhwani Amherst University of Massachusetts Press 2024 xv, 187 Seiten 11 Illustrationen (schwarz/weiß) 23 cm txt rdacontent n rdamedia nc rdacarrier Studies in print culture and the history of the book "During the two difficult decades immediately following the 1947 Indian Independence, a new, commercially successful print culture emerged that articulated alternatives to dominant national narratives. Through what Aakriti Mandhwani defines as middlebrow magazines-like Delhi Press's Saritā-and the first paperbacks in Hindi-Hind Pocket Books-North Indian middle classes cultivated new reading practices that allowed them to reimagine what it meant to be a citizen. Rather than focusing on individual sacrifices and contributions to national growth, this new print culture promoted personal pleasure and other narratives that enabled readers to carve roles outside of official prescriptions of nationalism, austerity, and religion. Utilizing a wealth of previously unexamined print culture materials, as well as paying careful attention to the production of commercial publishing companies and the reception of ordinary reading practices-particularly those of women-Everyday Reading offers fresh perspectives into book history, South Asian literary studies, and South Asian gender studies"-- Publishers and publishing / India / History / 20th century Books and reading / India / History / 20th century India / Periodicals / History / 20th centry Middle class / India / Intellectual life Popular literature / India / History and criticism Livres et lecture / Inde / Histoire / 20e siècle Paralittérature / Inde / Histoire et critique Online version Mandhwani, Aakriti, 1987- Everyday reading Amherst : University of Massachusetts Press, 2024 9781685750664 |
| spellingShingle | Mandhwani, Aakriti 1987- Everyday reading middlebrow magazines and book publishing in post-independence India |
| title | Everyday reading middlebrow magazines and book publishing in post-independence India |
| title_auth | Everyday reading middlebrow magazines and book publishing in post-independence India |
| title_exact_search | Everyday reading middlebrow magazines and book publishing in post-independence India |
| title_full | Everyday reading middlebrow magazines and book publishing in post-independence India Aakriti Mandhwani |
| title_fullStr | Everyday reading middlebrow magazines and book publishing in post-independence India Aakriti Mandhwani |
| title_full_unstemmed | Everyday reading middlebrow magazines and book publishing in post-independence India Aakriti Mandhwani |
| title_short | Everyday reading |
| title_sort | everyday reading middlebrow magazines and book publishing in post independence india |
| title_sub | middlebrow magazines and book publishing in post-independence India |
| work_keys_str_mv | AT mandhwaniaakriti everydayreadingmiddlebrowmagazinesandbookpublishinginpostindependenceindia |