Markenmanagement: Lehrbuch der professionellen Markenführung
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Berlin
De Gruyter Oldenbourg
[2022]
© 2022 |
| Schriftenreihe: | De Gruyter Studium
|
| Schlagworte: | |
| Online-Zugang: | DE-Eb1 |
| Beschreibung: | 1 Online-Ressource (VIII, 254 Seiten) Illustrationen, Diagramme |
| ISBN: | 9783110526318 9783110526356 |
Internformat
MARC
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| 020 | |a 9783110526356 |c OnlineAusgabe, EPUB |9 978-3-11-052635-6 | ||
| 035 | |a (OCoLC)1346093972 | ||
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| 100 | 1 | |a Runia, Peter |d 1968- |e Verfasser |0 (DE-588)123231582 |4 aut | |
| 245 | 1 | 0 | |a Markenmanagement |b Lehrbuch der professionellen Markenführung |c Peter Runia, Frank Wahl |
| 264 | 1 | |a Berlin |b De Gruyter Oldenbourg |c [2022] | |
| 264 | 1 | |c © 2022 | |
| 300 | |a 1 Online-Ressource (VIII, 254 Seiten) |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b cr |2 rdacarrier | ||
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| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 653 | |a TB: Textbook | ||
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| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
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Datensatz im Suchindex
| _version_ | 1809767918917910528 |
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| author | Runia, Peter 1968- Wahl, Frank 1961- |
| author_GND | (DE-588)123231582 (DE-588)1088570860 |
| author_facet | Runia, Peter 1968- Wahl, Frank 1961- |
| author_role | aut aut |
| author_sort | Runia, Peter 1968- |
| author_variant | p r pr f w fw |
| building | Verbundindex |
| bvnumber | BV049832072 |
| classification_rvk | QP 624 |
| classification_tum | WIR 000 |
| collection | ZDB-30-PQE |
| ctrlnum | (OCoLC)1346093972 (DE-599)BVBBV049832072 |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre_facet | Lehrbuch Einführung |
| id | DE-604.BV049832072 |
| illustrated | Not Illustrated |
| indexdate | 2024-09-10T00:46:22Z |
| institution | BVB |
| institution_GND | (DE-588)1065492103 |
| isbn | 9783110526318 9783110526356 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035172022 |
| oclc_num | 1346093972 |
| open_access_boolean | |
| owner | DE-Eb1 |
| owner_facet | DE-Eb1 |
| physical | 1 Online-Ressource (VIII, 254 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-30-PQE ZDB-30-PQE BFE_PDA_PQE |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | De Gruyter Oldenbourg |
| record_format | marc |
| series2 | De Gruyter Studium |
| spelling | Runia, Peter 1968- Verfasser (DE-588)123231582 aut Markenmanagement Lehrbuch der professionellen Markenführung Peter Runia, Frank Wahl Berlin De Gruyter Oldenbourg [2022] © 2022 1 Online-Ressource (VIII, 254 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier De Gruyter Studium Marketing (DE-588)4037589-4 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf TB: Textbook (DE-588)4123623-3 Lehrbuch gnd-content (DE-588)4151278-9 Einführung gnd-content Marke (DE-588)4074577-6 s Markenpolitik (DE-588)4144679-3 s Markenimage (DE-588)4136439-9 s DE-604 Marketing (DE-588)4037589-4 s Wahl, Frank 1961- Verfasser (DE-588)1088570860 aut De Gruyter Oldenbourg (DE-588)1065492103 pbl Erscheint auch als Druck-Ausgabe 978-3-11-052630-1 |
| spellingShingle | Runia, Peter 1968- Wahl, Frank 1961- Markenmanagement Lehrbuch der professionellen Markenführung Marketing (DE-588)4037589-4 gnd Markenimage (DE-588)4136439-9 gnd Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4136439-9 (DE-588)4074577-6 (DE-588)4144679-3 (DE-588)4123623-3 (DE-588)4151278-9 |
| title | Markenmanagement Lehrbuch der professionellen Markenführung |
| title_auth | Markenmanagement Lehrbuch der professionellen Markenführung |
| title_exact_search | Markenmanagement Lehrbuch der professionellen Markenführung |
| title_full | Markenmanagement Lehrbuch der professionellen Markenführung Peter Runia, Frank Wahl |
| title_fullStr | Markenmanagement Lehrbuch der professionellen Markenführung Peter Runia, Frank Wahl |
| title_full_unstemmed | Markenmanagement Lehrbuch der professionellen Markenführung Peter Runia, Frank Wahl |
| title_short | Markenmanagement |
| title_sort | markenmanagement lehrbuch der professionellen markenfuhrung |
| title_sub | Lehrbuch der professionellen Markenführung |
| topic | Marketing (DE-588)4037589-4 gnd Markenimage (DE-588)4136439-9 gnd Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Marketing Markenimage Marke Markenpolitik Lehrbuch Einführung |
| work_keys_str_mv | AT runiapeter markenmanagementlehrbuchderprofessionellenmarkenfuhrung AT wahlfrank markenmanagementlehrbuchderprofessionellenmarkenfuhrung AT degruyteroldenbourg markenmanagementlehrbuchderprofessionellenmarkenfuhrung |