Tactical inclusion: difference and vulnerability in U.S. military advertising
"The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States. Starting at the dawn of the all-volunteer era, Jeremiah Favara illuminates the challenges at the heart o...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Urbana, Chicago ; Springfield
University of Illinois Press
[2024]
|
| Schriftenreihe: | Feminist media studies
|
| Schlagworte: | |
| Zusammenfassung: | "The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States. Starting at the dawn of the all-volunteer era, Jeremiah Favara illuminates the challenges at the heart of military inclusion by analyzing recruitment ads published in three commercial magazines: Sports Illustrated, Cosmopolitan, and Ebony. Favara draws on Black feminism, critical race theory, and queer of color critique to reveal how the military and advertisers affected change by deploying a set of strategies and practices called tactical inclusion. As Favara shows, tactical inclusion used representations of servicemembers in the new military to connect with people susceptible to recruiting efforts and rendered these new audiences vulnerable to, valuable to, and subject to state violence. Compelling and eye-opening, Tactical Inclusion combines original analysis with personal experience to chart advertising's role in building the all-volunteer military"-- |
| Beschreibung: | xi, 248 pages illustrations 24 cm |
| ISBN: | 9780252087820 9780252045721 |
Internformat
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| 246 | 1 | 3 | |a Difference and vulnerability in United States military advertising |
| 246 | 1 | 0 | |a Difference and vulnerability in United States military advertising |
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| 520 | 3 | |a "The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States. Starting at the dawn of the all-volunteer era, Jeremiah Favara illuminates the challenges at the heart of military inclusion by analyzing recruitment ads published in three commercial magazines: Sports Illustrated, Cosmopolitan, and Ebony. Favara draws on Black feminism, critical race theory, and queer of color critique to reveal how the military and advertisers affected change by deploying a set of strategies and practices called tactical inclusion. As Favara shows, tactical inclusion used representations of servicemembers in the new military to connect with people susceptible to recruiting efforts and rendered these new audiences vulnerable to, valuable to, and subject to state violence. Compelling and eye-opening, Tactical Inclusion combines original analysis with personal experience to chart advertising's role in building the all-volunteer military"-- | |
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Datensatz im Suchindex
| _version_ | 1817696522033168384 |
|---|---|
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| author | Favara, Jeremiah 1982- |
| author_GND | (DE-588)1340759683 |
| author_facet | Favara, Jeremiah 1982- |
| author_role | aut |
| author_sort | Favara, Jeremiah 1982- |
| author_variant | j f jf |
| building | Verbundindex |
| bvnumber | BV049822993 |
| contents | We'll hire you -- America at its best -- The military type -- Make the world a better place -- Walls always fall -- Conclusion : beyond tactical inclusion |
| ctrlnum | (OCoLC)1466902873 (DE-599)BVBBV049822993 |
| era | Geschichte gnd |
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| isbn | 9780252087820 9780252045721 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035163147 |
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| physical | xi, 248 pages illustrations 24 cm |
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| publisher | University of Illinois Press |
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| series2 | Feminist media studies |
| spelling | Favara, Jeremiah 1982- Verfasser (DE-588)1340759683 aut Tactical inclusion difference and vulnerability in U.S. military advertising Jeremiah Favara Difference and vulnerability in United States military advertising Urbana, Chicago ; Springfield University of Illinois Press [2024] xi, 248 pages illustrations 24 cm txt rdacontent n rdamedia nc rdacarrier Feminist media studies We'll hire you -- America at its best -- The military type -- Make the world a better place -- Walls always fall -- Conclusion : beyond tactical inclusion "The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States. Starting at the dawn of the all-volunteer era, Jeremiah Favara illuminates the challenges at the heart of military inclusion by analyzing recruitment ads published in three commercial magazines: Sports Illustrated, Cosmopolitan, and Ebony. Favara draws on Black feminism, critical race theory, and queer of color critique to reveal how the military and advertisers affected change by deploying a set of strategies and practices called tactical inclusion. As Favara shows, tactical inclusion used representations of servicemembers in the new military to connect with people susceptible to recruiting efforts and rendered these new audiences vulnerable to, valuable to, and subject to state violence. Compelling and eye-opening, Tactical Inclusion combines original analysis with personal experience to chart advertising's role in building the all-volunteer military"-- Geschichte gnd rswk-swf Person of Color (DE-588)4034855-6 gnd rswk-swf Anwerbung (DE-588)4467623-2 gnd rswk-swf Militär (DE-588)4039305-7 gnd rswk-swf Frau (DE-588)4018202-2 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf United States / Armed Forces / Recruiting, enlistment, etc / History / 20th century United States / Armed Forces / Recruiting, enlistment, etc / History / 21st century Advertising / Recruiting and enlistment / Social aspects / United States United States / Armed Forces / Minorities United States / Armed Forces / Women Recrutement des armées / Publicité / Aspect social / États-Unis États-Unis / Forces armées / Minorités Armed Forces / Minorities Armed Forces / Women Recruiting and enlistment United States 1900-2099 History USA (DE-588)4078704-7 g Militär (DE-588)4039305-7 s Anwerbung (DE-588)4467623-2 s Person of Color (DE-588)4034855-6 s Frau (DE-588)4018202-2 s Geschichte z DE-604 Erscheint auch als Online-Ausgabe 9780252056581 |
| spellingShingle | Favara, Jeremiah 1982- Tactical inclusion difference and vulnerability in U.S. military advertising We'll hire you -- America at its best -- The military type -- Make the world a better place -- Walls always fall -- Conclusion : beyond tactical inclusion Person of Color (DE-588)4034855-6 gnd Anwerbung (DE-588)4467623-2 gnd Militär (DE-588)4039305-7 gnd Frau (DE-588)4018202-2 gnd |
| subject_GND | (DE-588)4034855-6 (DE-588)4467623-2 (DE-588)4039305-7 (DE-588)4018202-2 (DE-588)4078704-7 |
| title | Tactical inclusion difference and vulnerability in U.S. military advertising |
| title_alt | Difference and vulnerability in United States military advertising |
| title_auth | Tactical inclusion difference and vulnerability in U.S. military advertising |
| title_exact_search | Tactical inclusion difference and vulnerability in U.S. military advertising |
| title_full | Tactical inclusion difference and vulnerability in U.S. military advertising Jeremiah Favara |
| title_fullStr | Tactical inclusion difference and vulnerability in U.S. military advertising Jeremiah Favara |
| title_full_unstemmed | Tactical inclusion difference and vulnerability in U.S. military advertising Jeremiah Favara |
| title_short | Tactical inclusion |
| title_sort | tactical inclusion difference and vulnerability in u s military advertising |
| title_sub | difference and vulnerability in U.S. military advertising |
| topic | Person of Color (DE-588)4034855-6 gnd Anwerbung (DE-588)4467623-2 gnd Militär (DE-588)4039305-7 gnd Frau (DE-588)4018202-2 gnd |
| topic_facet | Person of Color Anwerbung Militär Frau USA |
| work_keys_str_mv | AT favarajeremiah tacticalinclusiondifferenceandvulnerabilityinusmilitaryadvertising AT favarajeremiah differenceandvulnerabilityinunitedstatesmilitaryadvertising |