A history of advertising: the first 300,000 years
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham ; Boulder ; New York ; London
Rowman & Littlefield
[2022]
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | viii, 455 Seiten Illustrationen, Diagramme |
| ISBN: | 9781538199565 |
Internformat
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Datensatz im Suchindex
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Contents Introduction part I: Ancient Times 1 vîi through the Dark Ages Advertising Archaeology: Where to Begin? 1 9 2 From Late BCE to Early CE 25 3 The Dark Ages of Advertising 33 II:The Renaissance through the Victorian Age 43 4 Emerging from the Dark 59 5 Some Seventeenth- and Eighteenth-Century Advertisements 85 6 The Result of Revolutions 99 7 Nineteenth-Century Methods and Media 113 8 Appeals and Social Implications via Nineteenth-Century Advertising 149 part PART I: The Twentieth Century and Beyond 9 The Twentieth-Century Advertising Explosionand Beyond 161 177 10 Industry People, Agencies, and Changes 193 11 The Science of Advertising 237 12 Criticism, Law, and Policy 249 13 Improving on the Old 277 14 Newest Media and Methods 301 15 Living in a Virtual World 347 16 Ads and Culture 369 17 2020 and Beyond 409
CONTENTS Сл 11с1и 1О)1 415 .Voies 417 ßj/'/lOiydp/lV 421 Index 443
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know the histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field’s background. This book slices advertising’s history into a smorgasbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. Along the way, many firsts are identified, such as the first full-page color magazine advertisement and the first point-of-purchase advertisement. This book also reaches back in search of the earliest advertisements and traces the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, this book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. JEF I. RICHARDS has served as chair of the Department of Advertising Public Relations at Michigan State University, and as chair of the Department of Advertising at the University of Texas. Richards is former president and a named fellow of the American Academy of Advertising, as well as a recipient of its prestigious Ivan L. Preston Outstanding Contribution to Research Award. He is the inaugural inductee into the Rowan University Advertising Hall of Fame. |
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| spelling | Richards, Jef I. Verfasser aut A history of advertising the first 300,000 years Jef I. Richards Lanham ; Boulder ; New York ; London Rowman & Littlefield [2022] © 2022 viii, 455 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Geschichte (DE-588)4020517-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Advertising / History Advertising History Werbung (DE-588)4065541-6 s Geschichte (DE-588)4020517-4 s DE-604 Äquivalent Druck-Ausgabe, Hardcover 978-1-5381-4121-2 Erscheint auch als Online-Ausgabe, EPUB 978-1-5381-4122-9 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035160916&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035160916&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| title | A history of advertising the first 300,000 years |
| title_auth | A history of advertising the first 300,000 years |
| title_exact_search | A history of advertising the first 300,000 years |
| title_full | A history of advertising the first 300,000 years Jef I. Richards |
| title_fullStr | A history of advertising the first 300,000 years Jef I. Richards |
| title_full_unstemmed | A history of advertising the first 300,000 years Jef I. Richards |
| title_short | A history of advertising |
| title_sort | a history of advertising the first 300 000 years |
| title_sub | the first 300,000 years |
| topic | Geschichte (DE-588)4020517-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Geschichte Werbung |
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