Improving service quality and customer engagement with marketing intelligence:
To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inund...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
2024
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-898 DE-1050 Volltext |
| Zusammenfassung: | To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex.Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence. |
| Beschreibung: | 1 Online-Ressource (399 Seiten) |
| ISBN: | 9798369368152 |
| DOI: | 10.4018/979-8-3693-6813-8 |
Internformat
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| 520 | |a To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex.Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence. | ||
| 650 | 4 | |a Artificial intelligence | |
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| 650 | 4 | |a Blockchains (Databases) | |
| 650 | 4 | |a Consumer satisfaction | |
| 650 | 4 | |a Customer services | |
| 650 | 4 | |a Marketing |x Technological innovations | |
| 700 | 1 | |a Bhandari, Arabinda |4 edt | |
| 700 | 1 | |a Kabiraj, Sajal |4 edt | |
| 700 | 1 | |a Priya, Samant Shant |4 edt | |
| 700 | 1 | |a Sinha, Mudita |4 edt | |
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Datensatz im Suchindex
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| author2 | Bhandari, Arabinda Kabiraj, Sajal Priya, Samant Shant Sinha, Mudita |
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| discipline | Informatik Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/979-8-3693-6813-8 |
| format | Electronic eBook |
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| id | DE-604.BV049817786 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-17T19:01:34Z |
| institution | BVB |
| isbn | 9798369368152 |
| language | English |
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| physical | 1 Online-Ressource (399 Seiten) |
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| publisher | IGI Global |
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| spelling | Improving service quality and customer engagement with marketing intelligence Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors Hershey, Pennsylvania IGI Global 2024 1 Online-Ressource (399 Seiten) txt rdacontent c rdamedia cr rdacarrier To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex.Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence. Artificial intelligence Big data Blockchains (Databases) Consumer satisfaction Customer services Marketing Technological innovations Bhandari, Arabinda edt Kabiraj, Sajal edt Priya, Samant Shant edt Sinha, Mudita edt Erscheint auch als Druck-Ausgabe 9798369368138 https://doi.org/10.4018/979-8-3693-6813-8 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Improving service quality and customer engagement with marketing intelligence Artificial intelligence Big data Blockchains (Databases) Consumer satisfaction Customer services Marketing Technological innovations |
| title | Improving service quality and customer engagement with marketing intelligence |
| title_auth | Improving service quality and customer engagement with marketing intelligence |
| title_exact_search | Improving service quality and customer engagement with marketing intelligence |
| title_full | Improving service quality and customer engagement with marketing intelligence Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors |
| title_fullStr | Improving service quality and customer engagement with marketing intelligence Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors |
| title_full_unstemmed | Improving service quality and customer engagement with marketing intelligence Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors |
| title_short | Improving service quality and customer engagement with marketing intelligence |
| title_sort | improving service quality and customer engagement with marketing intelligence |
| topic | Artificial intelligence Big data Blockchains (Databases) Consumer satisfaction Customer services Marketing Technological innovations |
| topic_facet | Artificial intelligence Big data Blockchains (Databases) Consumer satisfaction Customer services Marketing Technological innovations |
| url | https://doi.org/10.4018/979-8-3693-6813-8 |
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