AI and data engineering solutions for effective marketing:
In the world of contemporary marketing, a challenge exists - the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This chall...
Gespeichert in:
| Weitere Verfasser: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
2024
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-898 DE-1050 URL des Erstveröffentlichers |
| Zusammenfassung: | In the world of contemporary marketing, a challenge exists - the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution.Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing. |
| Beschreibung: | 1 Online-Ressource (527 Seiten) |
| ISBN: | 9798369331736 |
| DOI: | 10.4018/979-8-3693-3172-9 |
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| discipline | Informatik Wirtschaftswissenschaften |
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| indexdate | 2024-12-17T19:01:37Z |
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| isbn | 9798369331736 |
| language | English |
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| spelling | AI and data engineering solutions for effective marketing Lhoussaine Alla, Badr Bentalha, Aziz Hmioui, editors Artificial intelligence and data engineering solutions for effective marketing Hershey, Pennsylvania IGI Global 2024 1 Online-Ressource (527 Seiten) txt rdacontent c rdamedia cr rdacarrier In the world of contemporary marketing, a challenge exists - the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution.Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing. Artificial intelligence Data mining Marketing research Technological innovations Marketing Alla, Lhoussaine edt Bentalha, Badr edt Erscheint auch als Druck-Ausgabe 9798369331729 https://doi.org/10.4018/979-8-3693-3172-9 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | AI and data engineering solutions for effective marketing Artificial intelligence Data mining Marketing research Technological innovations Marketing |
| title | AI and data engineering solutions for effective marketing |
| title_alt | Artificial intelligence and data engineering solutions for effective marketing |
| title_auth | AI and data engineering solutions for effective marketing |
| title_exact_search | AI and data engineering solutions for effective marketing |
| title_full | AI and data engineering solutions for effective marketing Lhoussaine Alla, Badr Bentalha, Aziz Hmioui, editors |
| title_fullStr | AI and data engineering solutions for effective marketing Lhoussaine Alla, Badr Bentalha, Aziz Hmioui, editors |
| title_full_unstemmed | AI and data engineering solutions for effective marketing Lhoussaine Alla, Badr Bentalha, Aziz Hmioui, editors |
| title_short | AI and data engineering solutions for effective marketing |
| title_sort | ai and data engineering solutions for effective marketing |
| topic | Artificial intelligence Data mining Marketing research Technological innovations Marketing |
| topic_facet | Artificial intelligence Data mining Marketing research Technological innovations Marketing |
| url | https://doi.org/10.4018/979-8-3693-3172-9 |
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