Future of customer engagement through marketing intelligence:
In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central questi...
Gespeichert in:
| Weitere Verfasser: | , , , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
2024
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-898 DE-1050 Volltext |
| Zusammenfassung: | In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data - the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions.Future of Customer Engagement Through Marketing Intelligence emerges as a compelling solution to the pressing challenges faced by businesses in this transformative landscape. It offers a step-by-step roadmap, guiding readers on how market intelligence can utilize data and transform it into actionable insights. By emphasizing the crucial role of data in crafting great marketing strategies, the book advocates for a deep understanding of market-supported content and factual data. It asserts that marketing intelligence, encompassing data collection, analysis, and strategic utilization, is the key to becoming customer-centric, understanding market demands, and gaining a competitive advantage. |
| Beschreibung: | 1 Online-Ressource (286 Seiten) |
| ISBN: | 9798369323687 |
| DOI: | 10.4018/979-8-3693-2367-0 |
Internformat
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| 520 | |a In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data - the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions.Future of Customer Engagement Through Marketing Intelligence emerges as a compelling solution to the pressing challenges faced by businesses in this transformative landscape. It offers a step-by-step roadmap, guiding readers on how market intelligence can utilize data and transform it into actionable insights. By emphasizing the crucial role of data in crafting great marketing strategies, the book advocates for a deep understanding of market-supported content and factual data. It asserts that marketing intelligence, encompassing data collection, analysis, and strategic utilization, is the key to becoming customer-centric, understanding market demands, and gaining a competitive advantage. | ||
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| 700 | 1 | |a Sinha, Mudita |d 1982- |4 edt | |
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Datensatz im Suchindex
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| discipline | Informatik Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/979-8-3693-2367-0 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-17T19:01:34Z |
| institution | BVB |
| isbn | 9798369323687 |
| language | English |
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| physical | 1 Online-Ressource (286 Seiten) |
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| spelling | Future of customer engagement through marketing intelligence Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors Hershey, Pennsylvania IGI Global 2024 1 Online-Ressource (286 Seiten) txt rdacontent c rdamedia cr rdacarrier In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data - the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions.Future of Customer Engagement Through Marketing Intelligence emerges as a compelling solution to the pressing challenges faced by businesses in this transformative landscape. It offers a step-by-step roadmap, guiding readers on how market intelligence can utilize data and transform it into actionable insights. By emphasizing the crucial role of data in crafting great marketing strategies, the book advocates for a deep understanding of market-supported content and factual data. It asserts that marketing intelligence, encompassing data collection, analysis, and strategic utilization, is the key to becoming customer-centric, understanding market demands, and gaining a competitive advantage. Customer relations Marketing research Bhandari, Arabinda edt Kabiraj, Sajal edt Priya, Samant Shant edt Sinha, Mudita 1982- edt Erscheint auch als Druck-Ausgabe 9798369323670 https://doi.org/10.4018/979-8-3693-2367-0 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Future of customer engagement through marketing intelligence Customer relations Marketing research |
| title | Future of customer engagement through marketing intelligence |
| title_auth | Future of customer engagement through marketing intelligence |
| title_exact_search | Future of customer engagement through marketing intelligence |
| title_full | Future of customer engagement through marketing intelligence Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors |
| title_fullStr | Future of customer engagement through marketing intelligence Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors |
| title_full_unstemmed | Future of customer engagement through marketing intelligence Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj, editors |
| title_short | Future of customer engagement through marketing intelligence |
| title_sort | future of customer engagement through marketing intelligence |
| topic | Customer relations Marketing research |
| topic_facet | Customer relations Marketing research |
| url | https://doi.org/10.4018/979-8-3693-2367-0 |
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