Advances in digital marketing in the era of artificial intelligence: case studies and data analysis for business problem solving
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boca Raton ; London ; New York
CRC Press, Taylor & Francis Group
2025
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xii, 316 Seiten Diagramme |
| ISBN: | 9781032585116 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV049813443 | ||
| 003 | DE-604 | ||
| 005 | 20241122 | ||
| 007 | t| | ||
| 008 | 240808s2025 xx |||| |||| 00||| eng d | ||
| 020 | |a 9781032585116 |c hbk |9 978-1-032-58511-6 | ||
| 035 | |a (OCoLC)1456138665 | ||
| 035 | |a (DE-599)BVBBV049813443 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 |a DE-739 |a DE-473 | ||
| 082 | 0 | |a 658.8/72028563 |2 23 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 245 | 1 | 0 | |a Advances in digital marketing in the era of artificial intelligence |b case studies and data analysis for business problem solving |c edited by Moez Ltifi |
| 250 | |a First edition | ||
| 264 | 1 | |a Boca Raton ; London ; New York |b CRC Press, Taylor & Francis Group |c 2025 | |
| 300 | |a xii, 316 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 7 | |a Künstliche Intelligenz |0 (DE-588)4033447-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Internet marketing | |
| 653 | 0 | |a Artificial intelligence | |
| 653 | 0 | |a Marketing sur Internet | |
| 653 | 0 | |a Intelligence artificielle | |
| 653 | 0 | |a artificial intelligence | |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 0 | 1 | |a Künstliche Intelligenz |0 (DE-588)4033447-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Ltifi, Moez |0 (DE-588)1342152743 |4 edt | |
| 775 | 0 | 8 | |i Äquivalent |n Druck-Ausgabe, Paperback |z 978-1-032-58512-3 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-003-45044-3 |
| 856 | 4 | 2 | |m Digitalisierung UB Passau - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035153782&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035153782 | |
Datensatz im Suchindex
| _version_ | 1816435266604236800 |
|---|---|
| adam_text |
Contents Contributors. vii Preface. x Editor. xü Chapter 1 AI and Advertising: Unraveling the Dynamics of Consumer Behavior and Brand Engagement. 1 Komai Ahuja Chapter 2 Enhancing Customer Experience through AI-Enabled Content Personalization in E-Commerce Marketing. 7 Tarun Kumar Vashishth, Vikas, Kewal Krishan Sharma, Bhupendra Kumar, Sachin Chaudhary, and Rajneesh Panwar Chapter 3 Redefining Marketing Strategies for Higher Education through AI Applications: A Critical Review. 33 Suchita Vishwakarma and Sheetal Sharma Chapter 4 Enhancing Customer Targeting in E-Commerce and Digital Marketing through AI-Driven Personalization Strategies. 41 Suyash Bhardwaj, Nirmesh Sharma, Mausmi Goel, Vandana, Kirti Sharma, and Vineeta Verma Chapter 5 Current Advances on the Application of Blockchain Solutions in Digital Marketing: Opportunities and Threats. 61 Sami Mnasri, Ahmad Hassanat, Mansoor Alghamdi, Malek Alrashidi, and Thierry Vai Chapter 6 Analysis and Result Prediction for Indian Premier
League Using Machine Learning Algorithms. 79 S. V. Annlin Jeba and Parvathy S Kurup Chapter 7 Study of Factors Affecting Intention to Use Artificial Intelligence by Marketers: A ChatGPT Case. 94 Alia BesbesSahli and Raneem Bennani Chapter 8 The Effectiveness of Using Artificial Intelligence Techniques in Advertising on Social Media. 122 Thouraya Hmidi and Aicha Zaidi Chapter 9 The Impact of Blockchain on Digital Commerce. 132 Thouraya Hmidi and Aicha Zaidi V
vi Contents Chapter 10 Chatbots - A Computerized Communication Specialized Device. 141 Amrita Baid More Chapter 11 Artificial Intelligence and More Effective Advertising: Unlocking the Power of Data and Automation. 162 Sangeet Vashishtha and Pooja Sharma Chapter 12 Chatbot and Digital Communication. 172 Lilia Smida and Jamel-Eddine Gharbi Chapter 13 Are You Real? When Anthropomorphism Misleads the Consumer. 195 Manel Hassairi and Karima Ghzaiel Chapter 14 Natural Language Processing to Track Cognitive, Emotional and Social Change on Reddit Mental Health and Non-Mental Health Groups during Covid-19. 206 Manel Khadraoui and Nadia Arous Chapter 15 Do Consumers Favour a Social Presence When Using Voice Chatbots?. 236 Moez Ltifi Chapter 16 The Moderating Role of Perceived Interaction in a Chatbot’s Impact on Conversational Commerce: From Intention to Usage to Actual Usage. 253 Habiba Ben Ameur and Kaouther Saied Ben Rached Chapter 17 Role of Technology for Pharmaceutical Marketing in the Era of Artificial Intelligence: A Bibliometric Study. 267 Rajesh Tiwari, Khem Chand, Sachin Ghai, Μ. P. Singh, Arvind Mohan, and Kapil Ahlawat Chapter 18 Market Segmentation: Machine Learning in Marketing with Clustering Model. 279 Pedro Pablo
Chambi Condori and Yaricsa Vilca Coaquera References. 283 Index. 315 |
| any_adam_object | 1 |
| author2 | Ltifi, Moez |
| author2_role | edt |
| author2_variant | m l ml |
| author_GND | (DE-588)1342152743 |
| author_facet | Ltifi, Moez |
| building | Verbundindex |
| bvnumber | BV049813443 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1456138665 (DE-599)BVBBV049813443 |
| dewey-full | 658.8/72028563 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72028563 |
| dewey-search | 658.8/72028563 |
| dewey-sort | 3658.8 872028563 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV049813443</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20241122</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">240808s2025 xx |||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781032585116</subfield><subfield code="c">hbk</subfield><subfield code="9">978-1-032-58511-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1456138665</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049813443</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-473</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72028563</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advances in digital marketing in the era of artificial intelligence</subfield><subfield code="b">case studies and data analysis for business problem solving</subfield><subfield code="c">edited by Moez Ltifi</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boca Raton ; London ; New York</subfield><subfield code="b">CRC Press, Taylor & Francis Group</subfield><subfield code="c">2025</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xii, 316 Seiten</subfield><subfield code="b">Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Künstliche Intelligenz</subfield><subfield code="0">(DE-588)4033447-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Artificial intelligence</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing sur Internet</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Intelligence artificielle</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">artificial intelligence</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Künstliche Intelligenz</subfield><subfield code="0">(DE-588)4033447-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ltifi, Moez</subfield><subfield code="0">(DE-588)1342152743</subfield><subfield code="4">edt</subfield></datafield><datafield tag="775" ind1="0" ind2="8"><subfield code="i">Äquivalent</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-1-032-58512-3</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-003-45044-3</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Passau - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035153782&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035153782</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV049813443 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-22T15:01:01Z |
| institution | BVB |
| isbn | 9781032585116 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035153782 |
| oclc_num | 1456138665 |
| open_access_boolean | |
| owner | DE-706 DE-739 DE-473 DE-BY-UBG |
| owner_facet | DE-706 DE-739 DE-473 DE-BY-UBG |
| physical | xii, 316 Seiten Diagramme |
| publishDate | 2025 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | CRC Press, Taylor & Francis Group |
| record_format | marc |
| spelling | Advances in digital marketing in the era of artificial intelligence case studies and data analysis for business problem solving edited by Moez Ltifi First edition Boca Raton ; London ; New York CRC Press, Taylor & Francis Group 2025 xii, 316 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Künstliche Intelligenz (DE-588)4033447-8 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Internet marketing Artificial intelligence Marketing sur Internet Intelligence artificielle artificial intelligence (DE-588)4143413-4 Aufsatzsammlung gnd-content Electronic Commerce (DE-588)4592128-3 s Künstliche Intelligenz (DE-588)4033447-8 s DE-604 Ltifi, Moez (DE-588)1342152743 edt Äquivalent Druck-Ausgabe, Paperback 978-1-032-58512-3 Erscheint auch als Online-Ausgabe 978-1-003-45044-3 Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035153782&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Advances in digital marketing in the era of artificial intelligence case studies and data analysis for business problem solving Künstliche Intelligenz (DE-588)4033447-8 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4033447-8 (DE-588)4592128-3 (DE-588)4143413-4 |
| title | Advances in digital marketing in the era of artificial intelligence case studies and data analysis for business problem solving |
| title_auth | Advances in digital marketing in the era of artificial intelligence case studies and data analysis for business problem solving |
| title_exact_search | Advances in digital marketing in the era of artificial intelligence case studies and data analysis for business problem solving |
| title_full | Advances in digital marketing in the era of artificial intelligence case studies and data analysis for business problem solving edited by Moez Ltifi |
| title_fullStr | Advances in digital marketing in the era of artificial intelligence case studies and data analysis for business problem solving edited by Moez Ltifi |
| title_full_unstemmed | Advances in digital marketing in the era of artificial intelligence case studies and data analysis for business problem solving edited by Moez Ltifi |
| title_short | Advances in digital marketing in the era of artificial intelligence |
| title_sort | advances in digital marketing in the era of artificial intelligence case studies and data analysis for business problem solving |
| title_sub | case studies and data analysis for business problem solving |
| topic | Künstliche Intelligenz (DE-588)4033447-8 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Künstliche Intelligenz Electronic Commerce Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035153782&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT ltifimoez advancesindigitalmarketingintheeraofartificialintelligencecasestudiesanddataanalysisforbusinessproblemsolving |