Buyer personas: revised and expanded ; gain deep insight into your customers' buying decisions and win more business
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Wiley
[2024]
|
| Schlagworte: | |
| Beschreibung: | viii, 224 Seiten Illustrationen, Diagramme |
| ISBN: | 9781394236336 |
Internformat
MARC
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| 020 | |a 9781394236336 |9 978-1-394-23633-6 | ||
| 035 | |a (OCoLC)1466927729 | ||
| 035 | |a (DE-599)BVBBV049806590 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 | ||
| 084 | |a QP 530 |0 (DE-625)141897: |2 rvk | ||
| 100 | 1 | |a Kraus, Jim |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Buyer personas |b revised and expanded ; gain deep insight into your customers' buying decisions and win more business |c Jim Kraus and Adele Revella |
| 264 | 1 | |a New York |b Wiley |c [2024] | |
| 264 | 4 | |c © 2024 | |
| 300 | |a viii, 224 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035147082 | |
Datensatz im Suchindex
| _version_ | 1817696471858806784 |
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| adam_text | |
| any_adam_object | |
| author | Kraus, Jim Revella, Adele |
| author_GND | (DE-588)116135056X |
| author_facet | Kraus, Jim Revella, Adele |
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| author_sort | Kraus, Jim |
| author_variant | j k jk a r ar |
| building | Verbundindex |
| bvnumber | BV049806590 |
| classification_rvk | QP 530 |
| ctrlnum | (OCoLC)1466927729 (DE-599)BVBBV049806590 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV049806590 |
| illustrated | Illustrated |
| indexdate | 2024-12-06T13:07:20Z |
| institution | BVB |
| isbn | 9781394236336 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035147082 |
| oclc_num | 1466927729 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | viii, 224 Seiten Illustrationen, Diagramme |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Wiley |
| record_format | marc |
| spelling | Kraus, Jim Verfasser aut Buyer personas revised and expanded ; gain deep insight into your customers' buying decisions and win more business Jim Kraus and Adele Revella New York Wiley [2024] © 2024 viii, 224 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Einkäufer (DE-588)4214702-5 gnd rswk-swf Beschaffung (DE-588)4005988-1 gnd rswk-swf Beschaffung (DE-588)4005988-1 s Einkäufer (DE-588)4214702-5 s Business-to-Business-Marketing (DE-588)4631075-7 s DE-604 Revella, Adele Verfasser (DE-588)116135056X aut Erscheint auch als Online-Ausgabe, EPUB 978-1-394-23634-3 Erscheint auch als Online-Ausgabe, PDF 978-1-394-23635-0 |
| spellingShingle | Kraus, Jim Revella, Adele Buyer personas revised and expanded ; gain deep insight into your customers' buying decisions and win more business Business-to-Business-Marketing (DE-588)4631075-7 gnd Einkäufer (DE-588)4214702-5 gnd Beschaffung (DE-588)4005988-1 gnd |
| subject_GND | (DE-588)4631075-7 (DE-588)4214702-5 (DE-588)4005988-1 |
| title | Buyer personas revised and expanded ; gain deep insight into your customers' buying decisions and win more business |
| title_auth | Buyer personas revised and expanded ; gain deep insight into your customers' buying decisions and win more business |
| title_exact_search | Buyer personas revised and expanded ; gain deep insight into your customers' buying decisions and win more business |
| title_full | Buyer personas revised and expanded ; gain deep insight into your customers' buying decisions and win more business Jim Kraus and Adele Revella |
| title_fullStr | Buyer personas revised and expanded ; gain deep insight into your customers' buying decisions and win more business Jim Kraus and Adele Revella |
| title_full_unstemmed | Buyer personas revised and expanded ; gain deep insight into your customers' buying decisions and win more business Jim Kraus and Adele Revella |
| title_short | Buyer personas |
| title_sort | buyer personas revised and expanded gain deep insight into your customers buying decisions and win more business |
| title_sub | revised and expanded ; gain deep insight into your customers' buying decisions and win more business |
| topic | Business-to-Business-Marketing (DE-588)4631075-7 gnd Einkäufer (DE-588)4214702-5 gnd Beschaffung (DE-588)4005988-1 gnd |
| topic_facet | Business-to-Business-Marketing Einkäufer Beschaffung |
| work_keys_str_mv | AT krausjim buyerpersonasrevisedandexpandedgaindeepinsightintoyourcustomersbuyingdecisionsandwinmorebusiness AT revellaadele buyerpersonasrevisedandexpandedgaindeepinsightintoyourcustomersbuyingdecisionsandwinmorebusiness |