Photography for architects: effective use of images in your architectural practice
"Today, online, there is too much visual noise. We live in a world driven by images, but is anyone really looking at them? How does an architect ensure their portfolio is in view of the right audience? Photographs are still as vital to architectural practice as they ever were. Creation and circ...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor and Francis
2024
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| Schlagworte: | |
| Online-Zugang: | DE-634 DE-Y3 URL des Erstveröffentlichers |
| Zusammenfassung: | "Today, online, there is too much visual noise. We live in a world driven by images, but is anyone really looking at them? How does an architect ensure their portfolio is in view of the right audience? Photographs are still as vital to architectural practice as they ever were. Creation and circulation, once in the hands of skilled professionals, is now perceived as being 'free' and within easy reach of all. But where is the clarity? What is the message? By setting up the case for curated image making, decisions around photography can be placed at the centre of architectural practice. Photography for Architects guides the reader through topics such as establishing a visual brand, sharing images online and understanding when to create content in-house and how to commission professionals together with the value that their creative service brings. It explores making books and exhibitions for legacy value, compiling award entries and engaging with trade press. Little understood aspects regarding legal rights and obligations, ethics, copyright and licensing for image use are discussed in clear language, with multiple photographic examples illustrating the various themes throughout. Written by an architectural photographer with over thirty years' experience in commercial practice, this easy-to-read, richly illustrated guide is essential reading for architects and designers alike who are working with images and image makers"-- |
| Beschreibung: | 1 Online-Ressource (xvi, 452 Seiten) Illustrationen |
| ISBN: | 9781003256953 9781000957006 9781000957037 |
| DOI: | 10.4324/9781003256953 |
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| 520 | 3 | |a "Today, online, there is too much visual noise. We live in a world driven by images, but is anyone really looking at them? How does an architect ensure their portfolio is in view of the right audience? Photographs are still as vital to architectural practice as they ever were. Creation and circulation, once in the hands of skilled professionals, is now perceived as being 'free' and within easy reach of all. But where is the clarity? What is the message? By setting up the case for curated image making, decisions around photography can be placed at the centre of architectural practice. Photography for Architects guides the reader through topics such as establishing a visual brand, sharing images online and understanding when to create content in-house and how to commission professionals together with the value that their creative service brings. It explores making books and exhibitions for legacy value, compiling award entries and engaging with trade press. Little understood aspects regarding legal rights and obligations, ethics, copyright and licensing for image use are discussed in clear language, with multiple photographic examples illustrating the various themes throughout. Written by an architectural photographer with over thirty years' experience in commercial practice, this easy-to-read, richly illustrated guide is essential reading for architects and designers alike who are working with images and image makers"-- | |
| 653 | 0 | |a Architectural photography | |
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Datensatz im Suchindex
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| format | Electronic eBook |
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Little understood aspects regarding legal rights and obligations, ethics, copyright and licensing for image use are discussed in clear language, with multiple photographic examples illustrating the various themes throughout. 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| isbn | 9781003256953 9781000957006 9781000957037 |
| language | English |
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| spelling | Knight, Martine Hamilton Verfasser (DE-588)132037084 aut Photography for architects effective use of images in your architectural practice Martine Hamilton Knight London ; New York Routledge, Taylor and Francis 2024 1 Online-Ressource (xvi, 452 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier "Today, online, there is too much visual noise. We live in a world driven by images, but is anyone really looking at them? How does an architect ensure their portfolio is in view of the right audience? Photographs are still as vital to architectural practice as they ever were. Creation and circulation, once in the hands of skilled professionals, is now perceived as being 'free' and within easy reach of all. But where is the clarity? What is the message? By setting up the case for curated image making, decisions around photography can be placed at the centre of architectural practice. Photography for Architects guides the reader through topics such as establishing a visual brand, sharing images online and understanding when to create content in-house and how to commission professionals together with the value that their creative service brings. It explores making books and exhibitions for legacy value, compiling award entries and engaging with trade press. Little understood aspects regarding legal rights and obligations, ethics, copyright and licensing for image use are discussed in clear language, with multiple photographic examples illustrating the various themes throughout. Written by an architectural photographer with over thirty years' experience in commercial practice, this easy-to-read, richly illustrated guide is essential reading for architects and designers alike who are working with images and image makers"-- Architectural photography Architecture and photography ARCHITECTURE / Professional Practice PHOTOGRAPHY / Subjects & Themes / Architectural & Industrial (DE-588)4142527-3 Anleitung gnd-content Erscheint auch als Druck-Ausgabe, Hardcover 978-1-03-218910-9 Erscheint auch als Druck-Ausgabe, Paperback 978-1-03-218911-6 https://doi.org/10.4324/9781003256953 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Knight, Martine Hamilton Photography for architects effective use of images in your architectural practice |
| subject_GND | (DE-588)4142527-3 |
| title | Photography for architects effective use of images in your architectural practice |
| title_auth | Photography for architects effective use of images in your architectural practice |
| title_exact_search | Photography for architects effective use of images in your architectural practice |
| title_full | Photography for architects effective use of images in your architectural practice Martine Hamilton Knight |
| title_fullStr | Photography for architects effective use of images in your architectural practice Martine Hamilton Knight |
| title_full_unstemmed | Photography for architects effective use of images in your architectural practice Martine Hamilton Knight |
| title_short | Photography for architects |
| title_sort | photography for architects effective use of images in your architectural practice |
| title_sub | effective use of images in your architectural practice |
| topic_facet | Anleitung |
| url | https://doi.org/10.4324/9781003256953 |
| work_keys_str_mv | AT knightmartinehamilton photographyforarchitectseffectiveuseofimagesinyourarchitecturalpractice |