Individuals in B2B marketing: sensemaking and action in context
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York, NY
Routledge
2024
|
| Schriftenreihe: | Routledge studies in marketing
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xii, 263 Seiten Diagramme |
| ISBN: | 9781032482200 9781032482361 |
Internformat
MARC
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Datensatz im Suchindex
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Contents List of Contributors Lx I Individuals in B2B marketing - An introduction to the book MARIA IVANOVA-GONGNE, LASSE TORKKELI, NIKOLINA KOPORCiC, AND WILHELM BARNER-RASMUSSEN PARTI 9 A contextualized individual 1 Selling to startup communities: Business-to-business marketing in entrepreneurial ecosystems 11 PHILIP T. ROUNDY AND DAVID A. LOCANDER 2 The role of individuals as stakeholders in B2B marketing for sustainable innovation 31 SAJJAD VOJDANIAN. SINA MORTAZAVI, OLLI KUIVALAINEN, AND ANISUR FAROQUE 3 Making sense of disruption 48 CHRISTINA ÖBERG AND AMIE GUSTAFSSON 4 Individuals and virtual distance in remote B2B relations 63 HEIDI MYYRYLÄINEN, LASSE TORKKELI, AND SUSANNE DURST PART Π A sensemaking individual 85 5 87 Adapting in business relationships: A dialogical human approach JAN-ÄKE TÖRNROOS AND CHRISTOPHER J. MEDLIN
viii 6 Contents Sensemaking of business relationships in international small firms: The role of decision-makers’ language background 110 SAZZAD TALUKDER, MARIA IVANOVA-GONGNE. AND WILHELM BARNER-RASMUSSEN 7 Diasporic sensemaking: A perspective on international business relationships and diaspora business networks 134 MARIA ELO 8 Rising to the challenge: A french baker's story of providing affordable organic food 160 NATHALIE TOURATIER-MULLER, AND LAURENCE PORTED DE LA MORANDIÉRE PART III An acting individual 9 Functions of personal relations in business relationship dynamics: Revisiting the Halinen and Salmi (2001) framework 173 175 ASTA SALMI AND AINO HALINEN 10 The individual and decision-making amidst organizational sensemaking in business ecosystems 193 ANNA-GRETA NYSTRÖM 11 The role of sensemaking in the internationalization ofB2B companies 212 NUO WANG AND DANIELA CORSARO 12 Nurturing sustainable growth in a competitive market: Case study of MiTale 235 NATASHA SKULT AND NIKOLINA KOPORCIC 13 Forging the future: The evolving role of individuals in B2B marketing 250 MARIA IVANOVA-GONGNE. LASSE TORKKELI, NIKOLINA KOPORCIC. AND WILHELM BARNER-RASMUSSEN Index 257 |
| any_adam_object | 1 |
| author2 | Ivanova-Gongne, Maria Torkkeli, Lasse Koporcic, Nikolina Barner-Rasmussen, Wilhelm |
| author2_role | edt edt edt edt |
| author2_variant | m i g mig l t lt n k nk w b r wbr |
| author_GND | (DE-588)1035040514 (DE-588)1250261767 (DE-588)1183053231 |
| author_facet | Ivanova-Gongne, Maria Torkkeli, Lasse Koporcic, Nikolina Barner-Rasmussen, Wilhelm |
| building | Verbundindex |
| bvnumber | BV049795013 |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)1422066213 (DE-599)KXP1878814192 |
| dewey-full | 658.8/04 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/04 |
| dewey-search | 658.8/04 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| spelling | Individuals in B2B marketing sensemaking and action in context edited by Maria Ivanova-Gongne, Lasse Torkkeli, Nikolina Koporcic, and Wilhelm Barner-Rasmussen London ; New York, NY Routledge 2024 xii, 263 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Routledge studies in marketing Includes bibliographical references and index Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Individuum (DE-588)4026751-9 gnd rswk-swf Entscheidungsverhalten (DE-588)4113448-5 gnd rswk-swf Industrial marketing (DE-588)4143413-4 Aufsatzsammlung gnd-content Business-to-Business-Marketing (DE-588)4631075-7 s Individuum (DE-588)4026751-9 s Entscheidungsverhalten (DE-588)4113448-5 s b DE-604 Ivanova-Gongne, Maria (DE-588)1035040514 edt Torkkeli, Lasse (DE-588)1250261767 edt Koporcic, Nikolina (DE-588)1183053231 edt Barner-Rasmussen, Wilhelm edt Erscheint auch als Online-Ausgabe 978-1-00-338803-6 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035135727&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Individuals in B2B marketing sensemaking and action in context Business-to-Business-Marketing (DE-588)4631075-7 gnd Individuum (DE-588)4026751-9 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd |
| subject_GND | (DE-588)4631075-7 (DE-588)4026751-9 (DE-588)4113448-5 (DE-588)4143413-4 |
| title | Individuals in B2B marketing sensemaking and action in context |
| title_auth | Individuals in B2B marketing sensemaking and action in context |
| title_exact_search | Individuals in B2B marketing sensemaking and action in context |
| title_full | Individuals in B2B marketing sensemaking and action in context edited by Maria Ivanova-Gongne, Lasse Torkkeli, Nikolina Koporcic, and Wilhelm Barner-Rasmussen |
| title_fullStr | Individuals in B2B marketing sensemaking and action in context edited by Maria Ivanova-Gongne, Lasse Torkkeli, Nikolina Koporcic, and Wilhelm Barner-Rasmussen |
| title_full_unstemmed | Individuals in B2B marketing sensemaking and action in context edited by Maria Ivanova-Gongne, Lasse Torkkeli, Nikolina Koporcic, and Wilhelm Barner-Rasmussen |
| title_short | Individuals in B2B marketing |
| title_sort | individuals in b2b marketing sensemaking and action in context |
| title_sub | sensemaking and action in context |
| topic | Business-to-Business-Marketing (DE-588)4631075-7 gnd Individuum (DE-588)4026751-9 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd |
| topic_facet | Business-to-Business-Marketing Individuum Entscheidungsverhalten Aufsatzsammlung |
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