Managing brand transgressions: 8 principles to transform your brand
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston
Walter de Gruyter
2024
|
| Ausgabe: | 1. Auflage |
| Schlagworte: | |
| Beschreibung: | XVI, 153 Seiten 24 cm x 17 cm |
| ISBN: | 9781501521089 150152108X |
Internformat
MARC
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| 001 | BV049794436 | ||
| 003 | DE-604 | ||
| 005 | 20241002 | ||
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| 020 | |a 9781501521089 |c : EUR 29.95 (DE) (freier Preis), EUR 29.95 (AT) (freier Preis) |9 978-1-5015-2108-9 | ||
| 020 | |a 150152108X |9 1-5015-2108-X | ||
| 024 | 3 | |a 9781501521089 | |
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| 100 | 1 | |a Jain, Shailendra Pratap |e Verfasser |0 (DE-588)1016805772 |4 aut | |
| 245 | 1 | 0 | |a Managing brand transgressions |b 8 principles to transform your brand |c Shailendra Pratap Jain, Shalini Sarin Jain |
| 264 | 1 | |a Boston |b Walter de Gruyter |c 2024 | |
| 300 | |a XVI, 153 Seiten |c 24 cm x 17 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 653 | |a Markenkrise | ||
| 653 | |a Markenverstoß | ||
| 653 | |a Markentransformation | ||
| 653 | |a Brand Scandals | ||
| 653 | |a Brand Transgressions | ||
| 653 | |a Turning Brands Around | ||
| 653 | |a MeToo | ||
| 653 | |a Brand Crises | ||
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Jain, Shalini Sarin |e Verfasser |0 (DE-588)1169320767 |4 aut | |
| 710 | 2 | |a Walter de Gruyter Inc. |0 (DE-588)2036938-4 |4 pbl | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 9781501517334 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 9781501517358 |
| 883 | 1 | |8 1\p |a vlb |d 20240209 |q DE-101 |u https://d-nb.info/provenance/plan#vlb | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035135162 | |
Datensatz im Suchindex
| _version_ | 1817696457557278720 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Jain, Shailendra Pratap Jain, Shalini Sarin |
| author_GND | (DE-588)1016805772 (DE-588)1169320767 |
| author_facet | Jain, Shailendra Pratap Jain, Shalini Sarin |
| author_role | aut aut |
| author_sort | Jain, Shailendra Pratap |
| author_variant | s p j sp spj s s j ss ssj |
| building | Verbundindex |
| bvnumber | BV049794436 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1466927517 (DE-599)DNB131884584X |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Auflage |
| format | Book |
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| id | DE-604.BV049794436 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-06T13:07:06Z |
| institution | BVB |
| institution_GND | (DE-588)2036938-4 |
| isbn | 9781501521089 150152108X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035135162 |
| oclc_num | 1466927517 |
| open_access_boolean | |
| owner | DE-1102 DE-898 DE-BY-UBR |
| owner_facet | DE-1102 DE-898 DE-BY-UBR |
| physical | XVI, 153 Seiten 24 cm x 17 cm |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Walter de Gruyter |
| record_format | marc |
| spelling | Jain, Shailendra Pratap Verfasser (DE-588)1016805772 aut Managing brand transgressions 8 principles to transform your brand Shailendra Pratap Jain, Shalini Sarin Jain Boston Walter de Gruyter 2024 XVI, 153 Seiten 24 cm x 17 cm txt rdacontent n rdamedia nc rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenkrise Markenverstoß Markentransformation Brand Scandals Brand Transgressions Turning Brands Around MeToo Brand Crises Markenpolitik (DE-588)4144679-3 s DE-604 Jain, Shalini Sarin Verfasser (DE-588)1169320767 aut Walter de Gruyter Inc. (DE-588)2036938-4 pbl Erscheint auch als Online-Ausgabe 9781501517334 Erscheint auch als Online-Ausgabe 9781501517358 1\p vlb 20240209 DE-101 https://d-nb.info/provenance/plan#vlb |
| spellingShingle | Jain, Shailendra Pratap Jain, Shalini Sarin Managing brand transgressions 8 principles to transform your brand Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Managing brand transgressions 8 principles to transform your brand |
| title_auth | Managing brand transgressions 8 principles to transform your brand |
| title_exact_search | Managing brand transgressions 8 principles to transform your brand |
| title_full | Managing brand transgressions 8 principles to transform your brand Shailendra Pratap Jain, Shalini Sarin Jain |
| title_fullStr | Managing brand transgressions 8 principles to transform your brand Shailendra Pratap Jain, Shalini Sarin Jain |
| title_full_unstemmed | Managing brand transgressions 8 principles to transform your brand Shailendra Pratap Jain, Shalini Sarin Jain |
| title_short | Managing brand transgressions |
| title_sort | managing brand transgressions 8 principles to transform your brand |
| title_sub | 8 principles to transform your brand |
| topic | Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenpolitik |
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