Individuals in B2B marketing: sensemaking and action in context
This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment.
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2024
|
| Ausgabe: | 1st ed. |
| Schriftenreihe: | Routledge studies in marketing
41 |
| Schlagworte: | |
| Online-Zugang: | DE-188 DE-355 URL des Erstveröffentlichers |
| Zusammenfassung: | This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. |
| Beschreibung: | 1 Online-Ressource (xii, 263 Seiten) |
| ISBN: | 9781040051191 9781003388036 |
| DOI: | 10.4324/9781003388036 |
Internformat
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Datensatz im Suchindex
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| isbn | 9781040051191 9781003388036 |
| language | English |
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| series | Routledge studies in marketing |
| series2 | Routledge studies in marketing |
| spelling | Individuals in B2B marketing sensemaking and action in context edited by Maria Ivanova-Gongne, Lasse Torkkeli, Nikolina Korpocic, and Wilhelm Barner-Rasmussen London ; New York Routledge, Taylor & Francis Group 2024 1 Online-Ressource (xii, 263 Seiten) txt rdacontent c rdamedia cr rdacarrier Routledge studies in marketing 41 This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Individuum (DE-588)4026751-9 gnd rswk-swf Entscheidungsverhalten (DE-588)4113448-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Business-to-Business-Marketing (DE-588)4631075-7 s Entscheidungsverhalten (DE-588)4113448-5 s Individuum (DE-588)4026751-9 s DE-604 Ivanova-Gongne, Maria (DE-588)1035040514 edt Torkkeli, Lasse (DE-588)1250261767 edt Koporcic, Nikolina (DE-588)1183053231 edt Barner-Rasmussen, Wilhelm edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-032-48220-0 Erscheint auch als Druck-Ausgabe, Paperback 978-1-032-48236-1 Routledge studies in marketing 41 (DE-604)BV046290810 41 https://doi.org/10.4324/9781003388036 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Individuals in B2B marketing sensemaking and action in context Routledge studies in marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd Individuum (DE-588)4026751-9 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd |
| subject_GND | (DE-588)4631075-7 (DE-588)4026751-9 (DE-588)4113448-5 (DE-588)4143413-4 |
| title | Individuals in B2B marketing sensemaking and action in context |
| title_auth | Individuals in B2B marketing sensemaking and action in context |
| title_exact_search | Individuals in B2B marketing sensemaking and action in context |
| title_full | Individuals in B2B marketing sensemaking and action in context edited by Maria Ivanova-Gongne, Lasse Torkkeli, Nikolina Korpocic, and Wilhelm Barner-Rasmussen |
| title_fullStr | Individuals in B2B marketing sensemaking and action in context edited by Maria Ivanova-Gongne, Lasse Torkkeli, Nikolina Korpocic, and Wilhelm Barner-Rasmussen |
| title_full_unstemmed | Individuals in B2B marketing sensemaking and action in context edited by Maria Ivanova-Gongne, Lasse Torkkeli, Nikolina Korpocic, and Wilhelm Barner-Rasmussen |
| title_short | Individuals in B2B marketing |
| title_sort | individuals in b2b marketing sensemaking and action in context |
| title_sub | sensemaking and action in context |
| topic | Business-to-Business-Marketing (DE-588)4631075-7 gnd Individuum (DE-588)4026751-9 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd |
| topic_facet | Business-to-Business-Marketing Individuum Entscheidungsverhalten Aufsatzsammlung |
| url | https://doi.org/10.4324/9781003388036 |
| volume_link | (DE-604)BV046290810 |
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