APA (7th ed.) Citation

Kumar, V., & Kotler, P. (2024). Transformative Marketing: Combining New Age Technologies and Human Insights (1st ed. 2024.). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-59637-7

Chicago Style (17th ed.) Citation

Kumar, V., and Philip Kotler. Transformative Marketing: Combining New Age Technologies and Human Insights. 1st ed. 2024. Cham: Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-59637-7.

MLA (9th ed.) Citation

Kumar, V., and Philip Kotler. Transformative Marketing: Combining New Age Technologies and Human Insights. 1st ed. 2024. Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-59637-7.