Transformative Marketing: Combining New Age Technologies and Human Insights
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer Nature Switzerland
2024
Cham Palgrave Macmillan |
| Ausgabe: | 1st ed. 2024 |
| Schriftenreihe: | Palgrave Executive Essentials
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XXIX, 379 p. 39 illus., 38 illus. in color) |
| ISBN: | 9783031596377 |
| ISSN: | 2731-5622 |
| DOI: | 10.1007/978-3-031-59637-7 |
Internformat
MARC
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Datensatz im Suchindex
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| author | Kumar, V. Kotler, Philip |
| author_facet | Kumar, V. Kotler, Philip |
| author_role | aut aut |
| author_sort | Kumar, V. |
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| dewey-full | 658,872 659,144 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management 659 - Advertising and public relations |
| dewey-raw | 658,872 659,144 |
| dewey-search | 658,872 659,144 |
| dewey-sort | 3658 3872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-59637-7 |
| edition | 1st ed. 2024 |
| format | Electronic eBook |
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| id | DE-604.BV049780867 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T07:10:47Z |
| institution | BVB |
| isbn | 9783031596377 |
| issn | 2731-5622 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035121848 |
| oclc_num | 1446259939 |
| open_access_boolean | |
| owner | DE-703 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-B768 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-1102 DE-706 DE-739 DE-634 |
| owner_facet | DE-703 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-B768 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-1102 DE-706 DE-739 DE-634 |
| physical | 1 Online-Ressource (XXIX, 379 p. 39 illus., 38 illus. in color) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2024 |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Springer Nature Switzerland Palgrave Macmillan |
| record_format | marc |
| series2 | Palgrave Executive Essentials |
| spellingShingle | Kumar, V. Kotler, Philip Transformative Marketing Combining New Age Technologies and Human Insights Digital Marketing Market Research and Competitive Intelligence Customer Relationship Management Marketing Consumer Behavior Telemarketing Internet marketing Marketing research Business intelligence Customer relations / Management Consumer behavior |
| title | Transformative Marketing Combining New Age Technologies and Human Insights |
| title_auth | Transformative Marketing Combining New Age Technologies and Human Insights |
| title_exact_search | Transformative Marketing Combining New Age Technologies and Human Insights |
| title_full | Transformative Marketing Combining New Age Technologies and Human Insights by V. Kumar, Philip Kotler |
| title_fullStr | Transformative Marketing Combining New Age Technologies and Human Insights by V. Kumar, Philip Kotler |
| title_full_unstemmed | Transformative Marketing Combining New Age Technologies and Human Insights by V. Kumar, Philip Kotler |
| title_short | Transformative Marketing |
| title_sort | transformative marketing combining new age technologies and human insights |
| title_sub | Combining New Age Technologies and Human Insights |
| topic | Digital Marketing Market Research and Competitive Intelligence Customer Relationship Management Marketing Consumer Behavior Telemarketing Internet marketing Marketing research Business intelligence Customer relations / Management Consumer behavior |
| topic_facet | Digital Marketing Market Research and Competitive Intelligence Customer Relationship Management Marketing Consumer Behavior Telemarketing Internet marketing Marketing research Business intelligence Customer relations / Management Consumer behavior |
| url | https://doi.org/10.1007/978-3-031-59637-7 |
| work_keys_str_mv | AT kumarv transformativemarketingcombiningnewagetechnologiesandhumaninsights AT kotlerphilip transformativemarketingcombiningnewagetechnologiesandhumaninsights |