Designing Luxury Brands: The Art and Science of Creating Game-Changers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2024
Cham Springer International Publishing |
| Ausgabe: | Second edition |
| Schriftenreihe: | Management for Professionals
|
| Schlagworte: | |
| Online-Zugang: | DE-522 DE-B768 DE-634 DE-1043 DE-1102 DE-1046 DE-858 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-19 DE-703 DE-706 DE-824 DE-739 Volltext |
| Beschreibung: | 1 Online-Ressource (XXIX, 234 Seiten) 95 Illustrationen, 93 Illustrationen (farbig) |
| ISBN: | 9783031540936 |
| ISSN: | 2192-810X |
| DOI: | 10.1007/978-3-031-54093-6 |
Internformat
MARC
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV049780568 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T07:10:42Z |
| institution | BVB |
| isbn | 9783031540936 |
| issn | 2192-810X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035121551 |
| oclc_num | 1446261366 |
| open_access_boolean | |
| owner | DE-703 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-B768 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-1102 DE-706 DE-739 DE-634 |
| owner_facet | DE-703 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-B768 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-1102 DE-706 DE-739 DE-634 |
| physical | 1 Online-Ressource (XXIX, 234 Seiten) 95 Illustrationen, 93 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2024 |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Springer Springer International Publishing |
| record_format | marc |
| series2 | Management for Professionals |
| spellingShingle | Derval, Diana Designing Luxury Brands The Art and Science of Creating Game-Changers Branding Behavioral Sciences and Psychology Marketing Consumer Behavior Behavioral Neuroscience Branding (Marketing) Psychology Consumer behavior Psychobiology Human behavior Neuromarketing (DE-588)7601901-9 gnd Verbraucher (DE-588)4062632-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Produktdifferenzierung (DE-588)4126360-1 gnd Luxusgut (DE-588)4192138-0 gnd Produktinnovation (DE-588)4047346-6 gnd Produkteigenschaft (DE-588)4131706-3 gnd Sensorik Neurophysiologie (DE-588)4194931-6 gnd Zielgruppe (DE-588)4117714-9 gnd Wahrnehmung (DE-588)4064317-7 gnd Markenpolitik (DE-588)4144679-3 gnd Präferenz (DE-588)4121501-1 gnd Produktentwicklung (DE-588)4139402-1 gnd |
| subject_GND | (DE-588)7601901-9 (DE-588)4062632-5 (DE-588)4062644-1 (DE-588)4126360-1 (DE-588)4192138-0 (DE-588)4047346-6 (DE-588)4131706-3 (DE-588)4194931-6 (DE-588)4117714-9 (DE-588)4064317-7 (DE-588)4144679-3 (DE-588)4121501-1 (DE-588)4139402-1 |
| title | Designing Luxury Brands The Art and Science of Creating Game-Changers |
| title_auth | Designing Luxury Brands The Art and Science of Creating Game-Changers |
| title_exact_search | Designing Luxury Brands The Art and Science of Creating Game-Changers |
| title_full | Designing Luxury Brands The Art and Science of Creating Game-Changers by Diana Derval |
| title_fullStr | Designing Luxury Brands The Art and Science of Creating Game-Changers by Diana Derval |
| title_full_unstemmed | Designing Luxury Brands The Art and Science of Creating Game-Changers by Diana Derval |
| title_short | Designing Luxury Brands |
| title_sort | designing luxury brands the art and science of creating game changers |
| title_sub | The Art and Science of Creating Game-Changers |
| topic | Branding Behavioral Sciences and Psychology Marketing Consumer Behavior Behavioral Neuroscience Branding (Marketing) Psychology Consumer behavior Psychobiology Human behavior Neuromarketing (DE-588)7601901-9 gnd Verbraucher (DE-588)4062632-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Produktdifferenzierung (DE-588)4126360-1 gnd Luxusgut (DE-588)4192138-0 gnd Produktinnovation (DE-588)4047346-6 gnd Produkteigenschaft (DE-588)4131706-3 gnd Sensorik Neurophysiologie (DE-588)4194931-6 gnd Zielgruppe (DE-588)4117714-9 gnd Wahrnehmung (DE-588)4064317-7 gnd Markenpolitik (DE-588)4144679-3 gnd Präferenz (DE-588)4121501-1 gnd Produktentwicklung (DE-588)4139402-1 gnd |
| topic_facet | Branding Behavioral Sciences and Psychology Marketing Consumer Behavior Behavioral Neuroscience Branding (Marketing) Psychology Consumer behavior Psychobiology Human behavior Neuromarketing Verbraucher Verbraucherverhalten Produktdifferenzierung Luxusgut Produktinnovation Produkteigenschaft Sensorik Neurophysiologie Zielgruppe Wahrnehmung Markenpolitik Präferenz Produktentwicklung |
| url | https://doi.org/10.1007/978-3-031-54093-6 |
| work_keys_str_mv | AT dervaldiana designingluxurybrandstheartandscienceofcreatinggamechangers |