Navigating the digital landscape: understanding customer behaviour in the online world
Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world - the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader har...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Bingley, U.K.
Emerald Publishing Limited
2024
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| Schlagworte: | |
| Zusammenfassung: | Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world - the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks. The chapters look at artificial Intelligence and augmented reality, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more. Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xvii, 230 Seiten |
| ISBN: | 9781835492734 |
Internformat
MARC
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| 245 | 1 | 0 | |a Navigating the digital landscape |b understanding customer behaviour in the online world |c edited by Nripendra Singh (Pennsylvania Western University, USA), Pooja Kansra (Lovely Professional University, India), and S. L. Gupta (BIT Noida Campus, India) |
| 264 | 1 | |a Bingley, U.K. |b Emerald Publishing Limited |c 2024 | |
| 300 | |a xvii, 230 Seiten | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world - the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks. The chapters look at artificial Intelligence and augmented reality, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more. Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation. | |
| 650 | 0 | 7 | |a Erweiterte Realität |g Informatik |0 (DE-588)4715802-5 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Electronic commerce | |
| 653 | 0 | |a Business enterprises / Technological innovations | |
| 653 | 0 | |a Technological innovations / Social aspects | |
| 653 | 0 | |a Business & Economics ; E-Commerce ; General | |
| 653 | 0 | |a E-commerce: business aspects | |
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| 689 | 0 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 2 | |a Künstliche Intelligenz |0 (DE-588)4033447-8 |D s |
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| 700 | 1 | |a Singh, Nripendra |d 1975- |0 (DE-588)1238290906 |4 edt | |
| 700 | 1 | |a Kansra, Pooja |d 1984- |0 (DE-588)1263487726 |4 edt | |
| 700 | 1 | |a Gupta, S. L. |0 (DE-588)171422716 |4 edt | |
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| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-83549-272-7 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035116409 | |
Datensatz im Suchindex
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| adam_text | |
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| author2 | Singh, Nripendra 1975- Kansra, Pooja 1984- Gupta, S. L. |
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| building | Verbundindex |
| bvnumber | BV049775313 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1454761053 (DE-599)BVBBV049775313 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV049775313 |
| illustrated | Not Illustrated |
| indexdate | 2024-09-17T14:04:00Z |
| institution | BVB |
| isbn | 9781835492734 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035116409 |
| oclc_num | 1454761053 |
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| owner_facet | DE-739 |
| physical | xvii, 230 Seiten |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Emerald Publishing Limited |
| record_format | marc |
| spelling | Navigating the digital landscape understanding customer behaviour in the online world edited by Nripendra Singh (Pennsylvania Western University, USA), Pooja Kansra (Lovely Professional University, India), and S. L. Gupta (BIT Noida Campus, India) Bingley, U.K. Emerald Publishing Limited 2024 xvii, 230 Seiten txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world - the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks. The chapters look at artificial Intelligence and augmented reality, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more. Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation. Erweiterte Realität Informatik (DE-588)4715802-5 gnd rswk-swf Künstliche Intelligenz (DE-588)4033447-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic commerce Business enterprises / Technological innovations Technological innovations / Social aspects Business & Economics ; E-Commerce ; General E-commerce: business aspects Electronic Commerce (DE-588)4592128-3 s Verbraucherverhalten (DE-588)4062644-1 s Künstliche Intelligenz (DE-588)4033447-8 s Erweiterte Realität Informatik (DE-588)4715802-5 s DE-604 Singh, Nripendra 1975- (DE-588)1238290906 edt Kansra, Pooja 1984- (DE-588)1263487726 edt Gupta, S. L. (DE-588)171422716 edt Erscheint auch als Online-Ausgabe, EPUB 978-1-83549-274-1 Erscheint auch als Online-Ausgabe 978-1-83549-272-7 |
| spellingShingle | Navigating the digital landscape understanding customer behaviour in the online world Erweiterte Realität Informatik (DE-588)4715802-5 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4715802-5 (DE-588)4033447-8 (DE-588)4062644-1 (DE-588)4592128-3 |
| title | Navigating the digital landscape understanding customer behaviour in the online world |
| title_auth | Navigating the digital landscape understanding customer behaviour in the online world |
| title_exact_search | Navigating the digital landscape understanding customer behaviour in the online world |
| title_full | Navigating the digital landscape understanding customer behaviour in the online world edited by Nripendra Singh (Pennsylvania Western University, USA), Pooja Kansra (Lovely Professional University, India), and S. L. Gupta (BIT Noida Campus, India) |
| title_fullStr | Navigating the digital landscape understanding customer behaviour in the online world edited by Nripendra Singh (Pennsylvania Western University, USA), Pooja Kansra (Lovely Professional University, India), and S. L. Gupta (BIT Noida Campus, India) |
| title_full_unstemmed | Navigating the digital landscape understanding customer behaviour in the online world edited by Nripendra Singh (Pennsylvania Western University, USA), Pooja Kansra (Lovely Professional University, India), and S. L. Gupta (BIT Noida Campus, India) |
| title_short | Navigating the digital landscape |
| title_sort | navigating the digital landscape understanding customer behaviour in the online world |
| title_sub | understanding customer behaviour in the online world |
| topic | Erweiterte Realität Informatik (DE-588)4715802-5 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Erweiterte Realität Informatik Künstliche Intelligenz Verbraucherverhalten Electronic Commerce |
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