Corporate branding in logistics and transportation: recent developments and emerging issues
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations,...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2024
|
| Schriftenreihe: | Routledge studies in marketing
|
| Online-Zugang: | DE-188 |
| Zusammenfassung: | This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation. Cover -- Endorsements -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Contents -- Contributors -- Introduction to the Book -- PART I: Introduction to Branding in Logistics and Transport -- 1. Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends -- 2. The Role of Technology Advancement in Managing Business and Establishing Corporate Brand Image: Conception, Challenges, and Commendation in Logistics and Transport Sector -- 3. Customer Experience: A Critical Review and Research Agenda -- PART II: Designing Brand Identity and Developing Brand Image in the Logistics and Transportation Industry via Technology and Innovation -- 4. Corporate Brand Identity: Social Media Communication in the Transportation Industry -- 5. Sustainability, Technology, and Strategic Corporate Branding for Halal Logistics -- 6. Landmarks in Road Access Wayfinding for Airport Branding -- 7. Corporate Branding in Logistics: The State of the Art and Further Trends -- 8. Halal-Logistics Value Creation (HLVC) on Micro, Small, and Medium Enterprises (MSMEs) Halal Branding -- 9. Does Supply Chain Collaboration Enhance MSMEs' Brand Image? A Perspective from an Emerging Economy -- PART III: B2B Brand Strategy and Reputation, Brand Love -- 10. Rebranding in the Airline Companies After the Pandemic: Implementation Framework -- 11. Brand Stretching and Digitalisation Strategy: Low-Cost Carrier Airline Surviving the Covid-19 Pandemic -- 12. The Influence of Religious Beliefs on Islamic Brand Love, Happiness, and Intention to Travel: A Qualitative Approach -- Index. |
| Beschreibung: | 1 Online-Ressource (xviii, 202 Seiten) |
| ISBN: | 9781003356882 |
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| 520 | 3 | |a Cover -- Endorsements -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Contents -- Contributors -- Introduction to the Book -- PART I: Introduction to Branding in Logistics and Transport -- 1. Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends -- 2. The Role of Technology Advancement in Managing Business and Establishing Corporate Brand Image: Conception, Challenges, and Commendation in Logistics and Transport Sector -- 3. Customer Experience: A Critical Review and Research Agenda -- PART II: Designing Brand Identity and Developing Brand Image in the Logistics and Transportation Industry via Technology and Innovation -- 4. Corporate Brand Identity: Social Media Communication in the Transportation Industry -- 5. Sustainability, Technology, and Strategic Corporate Branding for Halal Logistics -- 6. Landmarks in Road Access Wayfinding for Airport Branding -- 7. Corporate Branding in Logistics: The State of the Art and Further Trends -- 8. Halal-Logistics Value Creation (HLVC) on Micro, Small, and Medium Enterprises (MSMEs) Halal Branding -- 9. Does Supply Chain Collaboration Enhance MSMEs' Brand Image? A Perspective from an Emerging Economy -- PART III: B2B Brand Strategy and Reputation, Brand Love -- 10. Rebranding in the Airline Companies After the Pandemic: Implementation Framework -- 11. Brand Stretching and Digitalisation Strategy: Low-Cost Carrier Airline Surviving the Covid-19 Pandemic -- 12. The Influence of Religious Beliefs on Islamic Brand Love, Happiness, and Intention to Travel: A Qualitative Approach -- Index. | |
| 700 | 0 | |a Nor Aida Abdul Rahman |0 (DE-588)1052192335 |4 edt | |
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Datensatz im Suchindex
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| author2 | Nor Aida Abdul Rahman Melewar, T. C. ca. 20. Jh Foroudi, Pantea 1974- Gupta, Suraksha |
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| ctrlnum | (OCoLC)1446261429 (DE-599)KEP10061583X |
| dewey-full | 388.049 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 388 - Transportation |
| dewey-raw | 388.049 |
| dewey-search | 388.049 |
| dewey-sort | 3388.049 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV049764349 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T00:20:11Z |
| institution | BVB |
| isbn | 9781003356882 |
| language | English |
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| physical | 1 Online-Ressource (xviii, 202 Seiten) |
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| spelling | Corporate branding in logistics and transportation recent developments and emerging issues edited by Nor Aida Abdul Rahman, T.C. Melewar, Pantea Foroudi, and Suraksha Gupta London ; New York Routledge, Taylor & Francis Group 2024 © 2024 1 Online-Ressource (xviii, 202 Seiten) txt rdacontent c rdamedia cr rdacarrier Routledge studies in marketing This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation. Cover -- Endorsements -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Contents -- Contributors -- Introduction to the Book -- PART I: Introduction to Branding in Logistics and Transport -- 1. Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends -- 2. The Role of Technology Advancement in Managing Business and Establishing Corporate Brand Image: Conception, Challenges, and Commendation in Logistics and Transport Sector -- 3. Customer Experience: A Critical Review and Research Agenda -- PART II: Designing Brand Identity and Developing Brand Image in the Logistics and Transportation Industry via Technology and Innovation -- 4. Corporate Brand Identity: Social Media Communication in the Transportation Industry -- 5. Sustainability, Technology, and Strategic Corporate Branding for Halal Logistics -- 6. Landmarks in Road Access Wayfinding for Airport Branding -- 7. Corporate Branding in Logistics: The State of the Art and Further Trends -- 8. Halal-Logistics Value Creation (HLVC) on Micro, Small, and Medium Enterprises (MSMEs) Halal Branding -- 9. Does Supply Chain Collaboration Enhance MSMEs' Brand Image? A Perspective from an Emerging Economy -- PART III: B2B Brand Strategy and Reputation, Brand Love -- 10. Rebranding in the Airline Companies After the Pandemic: Implementation Framework -- 11. Brand Stretching and Digitalisation Strategy: Low-Cost Carrier Airline Surviving the Covid-19 Pandemic -- 12. The Influence of Religious Beliefs on Islamic Brand Love, Happiness, and Intention to Travel: A Qualitative Approach -- Index. Nor Aida Abdul Rahman (DE-588)1052192335 edt Melewar, T. C. ca. 20. Jh. (DE-588)135575109 edt Foroudi, Pantea 1974- (DE-588)1202862934 edt Gupta, Suraksha (DE-588)1049185048 edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-032-41221-4 Erscheint auch als Druck-Ausgabe, Paperback 978-1-032-41223-8 |
| spellingShingle | Corporate branding in logistics and transportation recent developments and emerging issues |
| title | Corporate branding in logistics and transportation recent developments and emerging issues |
| title_auth | Corporate branding in logistics and transportation recent developments and emerging issues |
| title_exact_search | Corporate branding in logistics and transportation recent developments and emerging issues |
| title_full | Corporate branding in logistics and transportation recent developments and emerging issues edited by Nor Aida Abdul Rahman, T.C. Melewar, Pantea Foroudi, and Suraksha Gupta |
| title_fullStr | Corporate branding in logistics and transportation recent developments and emerging issues edited by Nor Aida Abdul Rahman, T.C. Melewar, Pantea Foroudi, and Suraksha Gupta |
| title_full_unstemmed | Corporate branding in logistics and transportation recent developments and emerging issues edited by Nor Aida Abdul Rahman, T.C. Melewar, Pantea Foroudi, and Suraksha Gupta |
| title_short | Corporate branding in logistics and transportation |
| title_sort | corporate branding in logistics and transportation recent developments and emerging issues |
| title_sub | recent developments and emerging issues |
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