Technological innovations for business, education and sustainability:
Fulfilling a growing need for aligning business strategy and educational curriculums with the evolving skills required for business workplaces, this book presents a thorough understanding of how business, education and technology can enable current and future leaders to contribute positively to digi...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Leeds
Emerald Publishing
2024
|
| Ausgabe: | First edition |
| Schriftenreihe: | Technological innovation and sustainability for business competitive advantage
|
| Schlagworte: | |
| Online-Zugang: | DE-863 DE-862 DE-945 DE-29 Volltext Volltext |
| Zusammenfassung: | Fulfilling a growing need for aligning business strategy and educational curriculums with the evolving skills required for business workplaces, this book presents a thorough understanding of how business, education and technology can enable current and future leaders to contribute positively to digital transformation across the globe. Cover -- Technological Innovations for Business, Education and Sustainability -- TECHNOLOGICAL INNOVATION AND SUSTAINABILITY FOR BUSINESS COMPETITIVE ADVANTAGE -- Technological Innovations for Business, Education and Sustainability -- Copyright Page -- Contents -- About the Editor -- About the Contributors -- Foreword -- Preface -- Acknowledgment -- I - Business Intelligence, Technology for Sustainability -- 1. Artificial Intelligence and Marketing: Challenges and Opportunities -- Abstract -- 1 Introduction -- 1.1 The Relationship Between Marketing and AI -- 1.2 Research Problem -- 1.3 Contributions -- 1.4 Research Methodology -- 2 Literature Review -- 2.1 AI Overview -- 2.2 AI and Marketing Strategy -- 2.3 AI and Marketing: The Case of Netflix (Verganti, Vendraminelli, & -- Iansiti, 2020) -- 2.4 Customer Behavior and AI -- 2.5 AI and Ethical Issues -- 2.6 The Future of AI Marketing -- 3 Conclusion -- References -- 2. Digital Resources and Social Skills Development for Credit Analysts in Banks Focused on Green Finance -- Abstract -- 1 Introduction -- 2 Materials and Methods -- 3 Results -- 3.1 Inferential Results -- 4 Discussion -- 5 Conclusion -- References -- 3. Digital Transformation: A Catalyst for Sustainable Business Practices -- Abstract -- 1 Introduction -- 2 Understanding Sustainable Business Practices -- 2.1 Definition and Importance of Sustainable Business Practices -- 2.2 Role of ESG Factors in Business Sustainability -- 2.3 The Need for Businesses to Transition to More Sustainable Models -- 3 Role of Digital Transformation in Driving Sustainability -- 3.1 Understanding Digital Transformation -- 3.2 The Role of Digital Transformation in Achieving SDGs -- 3.3 Digital Transformation and Sustainability: A Synergistic Relationship -- 3.4 Sustainability as a Competitive Advantage and Role of Leadership. |
| Beschreibung: | 1 Online-Ressource (xxiv, 316 Seiten) |
| ISBN: | 9781837531066 9781837531080 |
| DOI: | 10.1108/9781837531066 |
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| spellingShingle | Hamdan, Allam Mohammed Mousa 1980- Technological innovations for business, education and sustainability |
| subject_GND | (DE-588)4143413-4 |
| title | Technological innovations for business, education and sustainability |
| title_auth | Technological innovations for business, education and sustainability |
| title_exact_search | Technological innovations for business, education and sustainability |
| title_full | Technological innovations for business, education and sustainability edited by Allam Hamdan, Ahlia University, Bahrain |
| title_fullStr | Technological innovations for business, education and sustainability edited by Allam Hamdan, Ahlia University, Bahrain |
| title_full_unstemmed | Technological innovations for business, education and sustainability edited by Allam Hamdan, Ahlia University, Bahrain |
| title_short | Technological innovations for business, education and sustainability |
| title_sort | technological innovations for business education and sustainability |
| topic_facet | Aufsatzsammlung |
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