Digital business and electronic commerce: strategy, business models and technology
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental as...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2024]
|
| Ausgabe: | Second edition |
| Schriftenreihe: | Springer Texts in Business and Economics
|
| Schlagworte: | |
| Zusammenfassung: | This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0 and the industrial metaverse. In addition, areas such as smart business services, smart homes and digital consumer applications as well as artificial intelligence, quantum computing and automation based on artificial intelligence will be analysed. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussingthe strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book |
| Beschreibung: | 1. Foundations of Digital Business.- 2. Mobile Business.- 3. Social Media Business.- 4. Digital Government.- 5. Fundamentals of Internet Technology and Human-Machine Applications.- 6. Digital Payment Systems, Security, and Regulation.- 7. Internet of Things.- 8. Artificial Intelligence, Big Data and Cloud Computing.- 9. Big Data, Cloud Computing, and Blockchain Technology.- 10. Digital Automation and Robotics.- 11. Digital Platforms, Sharing Economy and Crowd Strategies.- 12. Digital Ecosystem, Disintermediation and Disruption.- 13. B2C Digital Business Models.- 14. Digital B2B Business Models.- 15. Digital Business Strategy.- 16. Digital Transformation and Digital Organization.- 17. Digital Marketing and Electronic Commerce.- 18. Digital Procurement.- 19. Digital Business Implementation.- 20. Google/Alphabet Case Study.- 21. The Digital Future: A Brief Outlook |
| Beschreibung: | xiii, 1030 Seiten Illustrationen, Diagramme |
| ISBN: | 9783031502880 3031502884 |
Internformat
MARC
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| 100 | 1 | |a Wirtz, Bernd W. |d 1964- |e Verfasser |0 (DE-588)122331648 |4 aut | |
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| 264 | 4 | |c © 2024 | |
| 300 | |a xiii, 1030 Seiten |b Illustrationen, Diagramme | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Springer Texts in Business and Economics | |
| 500 | |a 1. Foundations of Digital Business.- 2. Mobile Business.- 3. Social Media Business.- 4. Digital Government.- 5. Fundamentals of Internet Technology and Human-Machine Applications.- 6. Digital Payment Systems, Security, and Regulation.- 7. Internet of Things.- 8. Artificial Intelligence, Big Data and Cloud Computing.- 9. Big Data, Cloud Computing, and Blockchain Technology.- 10. Digital Automation and Robotics.- 11. Digital Platforms, Sharing Economy and Crowd Strategies.- 12. Digital Ecosystem, Disintermediation and Disruption.- 13. B2C Digital Business Models.- 14. Digital B2B Business Models.- 15. Digital Business Strategy.- 16. Digital Transformation and Digital Organization.- 17. Digital Marketing and Electronic Commerce.- 18. Digital Procurement.- 19. Digital Business Implementation.- 20. Google/Alphabet Case Study.- 21. The Digital Future: A Brief Outlook | ||
| 520 | 3 | |a This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0 and the industrial metaverse. In addition, areas such as smart business services, smart homes and digital consumer applications as well as artificial intelligence, quantum computing and automation based on artificial intelligence will be analysed. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussingthe strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book | |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 653 | 0 | |a BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce) | |
| 653 | 0 | |a BUSINESS & ECONOMICS / Marketing / General | |
| 653 | 0 | |a BUSINESS & ECONOMICS / Purchasing & Buying | |
| 653 | 0 | |a BUSINESS & ECONOMICS / Sales & Selling | |
| 653 | 0 | |a BUSINESS & ECONOMICS / Strategic Planning | |
| 653 | 0 | |a Business strategy | |
| 653 | 0 | |a COMPUTERS / Computer Science | |
| 653 | 0 | |a Computer-Anwendungen in den Sozial- und Verhaltenswissenschaften | |
| 653 | 0 | |a E-Commerce: geschäftliche Aspekte | |
| 653 | 0 | |a E-commerce: business aspects | |
| 653 | 0 | |a Einkaufs- und Supply-Management | |
| 653 | 0 | |a Information technology: general issues | |
| 653 | 0 | |a Marketing und Vertrieb | |
| 653 | 0 | |a Purchasing & supply management | |
| 653 | 0 | |a Sales & marketing | |
| 653 | 0 | |a Social research & statistics | |
| 653 | 0 | |a Strategisches Management | |
| 689 | 0 | 0 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-031-50289-7 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035098953 | |
Datensatz im Suchindex
| _version_ | 1813079435301093376 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Wirtz, Bernd W. 1964- |
| author_GND | (DE-588)122331648 |
| author_facet | Wirtz, Bernd W. 1964- |
| author_role | aut |
| author_sort | Wirtz, Bernd W. 1964- |
| author_variant | b w w bw bww |
| building | Verbundindex |
| bvnumber | BV049757445 |
| classification_rvk | ST 610 |
| ctrlnum | (OCoLC)1438827305 (DE-599)BVBBV049757445 |
| discipline | Informatik |
| edition | Second edition |
| format | Book |
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| id | DE-604.BV049757445 |
| illustrated | Illustrated |
| indexdate | 2024-10-16T14:01:30Z |
| institution | BVB |
| isbn | 9783031502880 3031502884 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035098953 |
| oclc_num | 1438827305 |
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| owner_facet | DE-706 DE-188 DE-1050 |
| physical | xiii, 1030 Seiten Illustrationen, Diagramme |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Springer |
| record_format | marc |
| series2 | Springer Texts in Business and Economics |
| spelling | Wirtz, Bernd W. 1964- Verfasser (DE-588)122331648 aut Digital business and electronic commerce strategy, business models and technology Bernd W. Wirtz Second edition Cham Springer [2024] © 2024 xiii, 1030 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Springer Texts in Business and Economics 1. Foundations of Digital Business.- 2. Mobile Business.- 3. Social Media Business.- 4. Digital Government.- 5. Fundamentals of Internet Technology and Human-Machine Applications.- 6. Digital Payment Systems, Security, and Regulation.- 7. Internet of Things.- 8. Artificial Intelligence, Big Data and Cloud Computing.- 9. Big Data, Cloud Computing, and Blockchain Technology.- 10. Digital Automation and Robotics.- 11. Digital Platforms, Sharing Economy and Crowd Strategies.- 12. Digital Ecosystem, Disintermediation and Disruption.- 13. B2C Digital Business Models.- 14. Digital B2B Business Models.- 15. Digital Business Strategy.- 16. Digital Transformation and Digital Organization.- 17. Digital Marketing and Electronic Commerce.- 18. Digital Procurement.- 19. Digital Business Implementation.- 20. Google/Alphabet Case Study.- 21. The Digital Future: A Brief Outlook This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0 and the industrial metaverse. In addition, areas such as smart business services, smart homes and digital consumer applications as well as artificial intelligence, quantum computing and automation based on artificial intelligence will be analysed. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussingthe strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book Electronic Commerce (DE-588)4592128-3 gnd rswk-swf BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce) BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Purchasing & Buying BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / Strategic Planning Business strategy COMPUTERS / Computer Science Computer-Anwendungen in den Sozial- und Verhaltenswissenschaften E-Commerce: geschäftliche Aspekte E-commerce: business aspects Einkaufs- und Supply-Management Information technology: general issues Marketing und Vertrieb Purchasing & supply management Sales & marketing Social research & statistics Strategisches Management Electronic Commerce (DE-588)4592128-3 s DE-604 Erscheint auch als Online-Ausgabe 978-3-031-50289-7 |
| spellingShingle | Wirtz, Bernd W. 1964- Digital business and electronic commerce strategy, business models and technology Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4592128-3 |
| title | Digital business and electronic commerce strategy, business models and technology |
| title_auth | Digital business and electronic commerce strategy, business models and technology |
| title_exact_search | Digital business and electronic commerce strategy, business models and technology |
| title_full | Digital business and electronic commerce strategy, business models and technology Bernd W. Wirtz |
| title_fullStr | Digital business and electronic commerce strategy, business models and technology Bernd W. Wirtz |
| title_full_unstemmed | Digital business and electronic commerce strategy, business models and technology Bernd W. Wirtz |
| title_short | Digital business and electronic commerce |
| title_sort | digital business and electronic commerce strategy business models and technology |
| title_sub | strategy, business models and technology |
| topic | Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Electronic Commerce |
| work_keys_str_mv | AT wirtzberndw digitalbusinessandelectroniccommercestrategybusinessmodelsandtechnology |