Social media measurement and management: entrepreneurial digital analytics
"This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media c...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2025
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Zusammenfassung: | "This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. This second expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders. A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources"-- |
| Beschreibung: | XIX, 308 Seiten |
| ISBN: | 9781032247861 9781032252100 |
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| 520 | 3 | |a "This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. This second expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders. A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources"-- | |
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| id | DE-604.BV049741790 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-04T11:01:30Z |
| institution | BVB |
| isbn | 9781032247861 9781032252100 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035083716 |
| oclc_num | 1454741633 |
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| owner_facet | DE-1102 DE-1049 DE-B170 |
| physical | XIX, 308 Seiten |
| publishDate | 2025 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Routledge |
| record_format | marc |
| spelling | Lipschultz, Jeremy Harris 1958- Verfasser (DE-588)173391168 aut Social media measurement and management entrepreneurial digital analytics Jeremy Harris Lipschultz Second edition New York ; London Routledge 2025 XIX, 308 Seiten txt rdacontent n rdamedia nc rdacarrier "This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. This second expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders. A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources"-- Analyse (DE-588)4122795-5 gnd rswk-swf Computerunterstütztes Verfahren (DE-588)4139030-1 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Online social networks / Research Social media Dyadic analysis (Social sciences) Social sciences / Network analysis Marketing research Réseaux sociaux (Internet) / Recherche Médias sociaux Analyse dyadique (Sciences sociales) Sciences sociales / Analyse de réseau Marketing / Recherche social media Social Media (DE-588)4639271-3 s Analyse (DE-588)4122795-5 s Computerunterstütztes Verfahren (DE-588)4139030-1 s DE-604 Erscheint auch als Online-Ausgabe 978-1-003-28209-9 |
| spellingShingle | Lipschultz, Jeremy Harris 1958- Social media measurement and management entrepreneurial digital analytics Analyse (DE-588)4122795-5 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4122795-5 (DE-588)4139030-1 (DE-588)4639271-3 |
| title | Social media measurement and management entrepreneurial digital analytics |
| title_auth | Social media measurement and management entrepreneurial digital analytics |
| title_exact_search | Social media measurement and management entrepreneurial digital analytics |
| title_full | Social media measurement and management entrepreneurial digital analytics Jeremy Harris Lipschultz |
| title_fullStr | Social media measurement and management entrepreneurial digital analytics Jeremy Harris Lipschultz |
| title_full_unstemmed | Social media measurement and management entrepreneurial digital analytics Jeremy Harris Lipschultz |
| title_short | Social media measurement and management |
| title_sort | social media measurement and management entrepreneurial digital analytics |
| title_sub | entrepreneurial digital analytics |
| topic | Analyse (DE-588)4122795-5 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Analyse Computerunterstütztes Verfahren Social Media |
| work_keys_str_mv | AT lipschultzjeremyharris socialmediameasurementandmanagemententrepreneurialdigitalanalytics |