Consumer shift: how changing values are reshaping the consumer landscape
Describes how consumers are changing along two dimensions: an inner dimension being driven by long-term predictable changes in values, and an outer dimension reflecting changes in society, technology, and the economy
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Tempe, AZ
No Limit Pub. Group
© 2011
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Ausgabe: | 1st ed |
Schlagworte: | |
Zusammenfassung: | Describes how consumers are changing along two dimensions: an inner dimension being driven by long-term predictable changes in values, and an outer dimension reflecting changes in society, technology, and the economy |
Beschreibung: | 292 Seiten Illustrationen 25 cm |
ISBN: | 9781614660033 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV049736144 | ||
003 | DE-604 | ||
007 | t | ||
008 | 240610s2011 a||| b||| 00||| eng d | ||
020 | |a 9781614660033 |9 978-1-61466-003-3 | ||
035 | |a (OCoLC)1443588709 | ||
035 | |a (DE-599)BVBBV049736144 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-188 | ||
084 | |a CW 7500 |0 (DE-625)19206: |2 rvk | ||
100 | 1 | |a Hines, Andy |e Verfasser |4 aut | |
245 | 1 | 0 | |a Consumer shift |b how changing values are reshaping the consumer landscape |c Andy Hines |
250 | |a 1st ed | ||
264 | 1 | |a Tempe, AZ |b No Limit Pub. Group |c © 2011 | |
300 | |a 292 Seiten |b Illustrationen |c 25 cm | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
505 | 8 | |a A note on the great recession -- Introduction -- What's going on deep inside consumers -- What's being said to consumers -- How changing values are the single biggest influence on consumers -- How catalysts of change are shaping and being shaped by consumers -- Consumer sweet spots : identifying emerging need states -- Future personas : bringing the future to life -- Customizing the personas : persona construction kit -- Conclusion -- Appendices | |
520 | 3 | |a Describes how consumers are changing along two dimensions: an inner dimension being driven by long-term predictable changes in values, and an outer dimension reflecting changes in society, technology, and the economy | |
653 | 0 | |a Consumer behavior / Psychological aspects | |
653 | 0 | |a Consumption (Economics) / Social aspects | |
653 | 0 | |a Consommateurs / Comportement / Aspect psychologique | |
653 | 0 | |a Consumer behavior / Psychological aspects | |
653 | 0 | |a Consumption (Economics) / Social aspects |
Datensatz im Suchindex
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---|---|
adam_text | |
any_adam_object | |
author | Hines, Andy |
author_facet | Hines, Andy |
author_role | aut |
author_sort | Hines, Andy |
author_variant | a h ah |
building | Verbundindex |
bvnumber | BV049736144 |
classification_rvk | CW 7500 |
contents | A note on the great recession -- Introduction -- What's going on deep inside consumers -- What's being said to consumers -- How changing values are the single biggest influence on consumers -- How catalysts of change are shaping and being shaped by consumers -- Consumer sweet spots : identifying emerging need states -- Future personas : bringing the future to life -- Customizing the personas : persona construction kit -- Conclusion -- Appendices |
ctrlnum | (OCoLC)1443588709 (DE-599)BVBBV049736144 |
discipline | Psychologie |
edition | 1st ed |
format | Book |
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id | DE-604.BV049736144 |
illustrated | Illustrated |
indexdate | 2024-07-20T07:55:56Z |
institution | BVB |
isbn | 9781614660033 |
language | English |
oclc_num | 1443588709 |
open_access_boolean | |
owner | DE-188 |
owner_facet | DE-188 |
physical | 292 Seiten Illustrationen 25 cm |
publishDate | 2011 |
publishDateSearch | 2011 |
publishDateSort | 2011 |
publisher | No Limit Pub. Group |
record_format | marc |
spelling | Hines, Andy Verfasser aut Consumer shift how changing values are reshaping the consumer landscape Andy Hines 1st ed Tempe, AZ No Limit Pub. Group © 2011 292 Seiten Illustrationen 25 cm txt rdacontent n rdamedia nc rdacarrier A note on the great recession -- Introduction -- What's going on deep inside consumers -- What's being said to consumers -- How changing values are the single biggest influence on consumers -- How catalysts of change are shaping and being shaped by consumers -- Consumer sweet spots : identifying emerging need states -- Future personas : bringing the future to life -- Customizing the personas : persona construction kit -- Conclusion -- Appendices Describes how consumers are changing along two dimensions: an inner dimension being driven by long-term predictable changes in values, and an outer dimension reflecting changes in society, technology, and the economy Consumer behavior / Psychological aspects Consumption (Economics) / Social aspects Consommateurs / Comportement / Aspect psychologique |
spellingShingle | Hines, Andy Consumer shift how changing values are reshaping the consumer landscape A note on the great recession -- Introduction -- What's going on deep inside consumers -- What's being said to consumers -- How changing values are the single biggest influence on consumers -- How catalysts of change are shaping and being shaped by consumers -- Consumer sweet spots : identifying emerging need states -- Future personas : bringing the future to life -- Customizing the personas : persona construction kit -- Conclusion -- Appendices |
title | Consumer shift how changing values are reshaping the consumer landscape |
title_auth | Consumer shift how changing values are reshaping the consumer landscape |
title_exact_search | Consumer shift how changing values are reshaping the consumer landscape |
title_full | Consumer shift how changing values are reshaping the consumer landscape Andy Hines |
title_fullStr | Consumer shift how changing values are reshaping the consumer landscape Andy Hines |
title_full_unstemmed | Consumer shift how changing values are reshaping the consumer landscape Andy Hines |
title_short | Consumer shift |
title_sort | consumer shift how changing values are reshaping the consumer landscape |
title_sub | how changing values are reshaping the consumer landscape |
work_keys_str_mv | AT hinesandy consumershifthowchangingvaluesarereshapingtheconsumerlandscape |