Marketing and big data analytics in tourism and events:
In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficient...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2024]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Schlagworte: | |
| Online-Zugang: | DE-898 DE-91 DE-1050 Volltext |
| Zusammenfassung: | In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing.The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector. |
| Beschreibung: | 1 Online-Ressource (xix, 294 Seiten) Illustrationen |
| ISBN: | 9798369333112 |
| DOI: | 10.4018/979-8-3693-3310-5 |
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| id | DE-604.BV049735966 |
| illustrated | Illustrated |
| indexdate | 2024-12-17T19:01:33Z |
| institution | BVB |
| isbn | 9798369333112 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035078073 |
| oclc_num | 1443578688 |
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| physical | 1 Online-Ressource (xix, 294 Seiten) Illustrationen |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Marketing and big data analytics in tourism and events Tareq Nael Hashem, Ahmad Albattat, Marco Valeri, Anukrati Sharma Hershey PA, USA IGI Global [2024] © 2024 1 Online-Ressource (xix, 294 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing.The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector. Artificial intelligence Marketing applications Big data Tourism Technological innovations Hashem, Tareq Nael edt Ahmad Albattat 1973- (DE-588)1199151475 edt Valeri, Marco (DE-588)1245149547 edt Sharma, Anukrati 1981- (DE-588)1204936331 edt Erscheint auch als Druck-Ausgabe 979-8-3693-3310-5 Erscheint auch als Druck-Ausgabe, Paperback 979-8-3693-5166-6 https://doi.org/10.4018/979-8-3693-3310-5 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Marketing and big data analytics in tourism and events Artificial intelligence Marketing applications Big data Tourism Technological innovations |
| title | Marketing and big data analytics in tourism and events |
| title_auth | Marketing and big data analytics in tourism and events |
| title_exact_search | Marketing and big data analytics in tourism and events |
| title_full | Marketing and big data analytics in tourism and events Tareq Nael Hashem, Ahmad Albattat, Marco Valeri, Anukrati Sharma |
| title_fullStr | Marketing and big data analytics in tourism and events Tareq Nael Hashem, Ahmad Albattat, Marco Valeri, Anukrati Sharma |
| title_full_unstemmed | Marketing and big data analytics in tourism and events Tareq Nael Hashem, Ahmad Albattat, Marco Valeri, Anukrati Sharma |
| title_short | Marketing and big data analytics in tourism and events |
| title_sort | marketing and big data analytics in tourism and events |
| topic | Artificial intelligence Marketing applications Big data Tourism Technological innovations |
| topic_facet | Artificial intelligence Marketing applications Big data Tourism Technological innovations |
| url | https://doi.org/10.4018/979-8-3693-3310-5 |
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