Balancing automation and human interaction in modern marketing:
The idea for the book has emerged in response to the growing significance of artificial intelligence (AI) within the marketing field.
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2024]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-898 DE-1050 URL des Erstveröffentlichers |
| Zusammenfassung: | The idea for the book has emerged in response to the growing significance of artificial intelligence (AI) within the marketing field. |
| Beschreibung: | 1 Online-Ressource (xxii, 326 Seiten) |
| ISBN: | 9798369322772 |
| DOI: | 10.4018/979-8-3693-2276-5 |
Internformat
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV049735932 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-17T19:01:36Z |
| institution | BVB |
| isbn | 9798369322772 |
| language | English |
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| physical | 1 Online-Ressource (xxii, 326 Seiten) |
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| publishDate | 2024 |
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| publisher | IGI Global |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Balancing automation and human interaction in modern marketing Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed Hershey PA, USA IGI Global [2024] © 2024 1 Online-Ressource (xxii, 326 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series The idea for the book has emerged in response to the growing significance of artificial intelligence (AI) within the marketing field. Artificial intelligence Automation Marketing Technological innovations Nair, Arjun J. 1986- (DE-588)1330418506 edt Manohar, Sridhar 1986- (DE-588)1330418328 edt Mittal, Amit 1974- edt Ahmed, Wasim (DE-588)1054242518 edt Erscheint auch als Druck-Ausgabe, Hardcover 979-8-3693-2276-5 https://doi.org/10.4018/979-8-3693-2276-5 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Balancing automation and human interaction in modern marketing Artificial intelligence Automation Marketing Technological innovations |
| title | Balancing automation and human interaction in modern marketing |
| title_auth | Balancing automation and human interaction in modern marketing |
| title_exact_search | Balancing automation and human interaction in modern marketing |
| title_full | Balancing automation and human interaction in modern marketing Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed |
| title_fullStr | Balancing automation and human interaction in modern marketing Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed |
| title_full_unstemmed | Balancing automation and human interaction in modern marketing Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed |
| title_short | Balancing automation and human interaction in modern marketing |
| title_sort | balancing automation and human interaction in modern marketing |
| topic | Artificial intelligence Automation Marketing Technological innovations |
| topic_facet | Artificial intelligence Automation Marketing Technological innovations |
| url | https://doi.org/10.4018/979-8-3693-2276-5 |
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