AI innovation in services marketing:
This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics, and p...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2024]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-898 DE-1050 Volltext |
| Zusammenfassung: | This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics, and practitioners alike. |
| Beschreibung: | 1 Online-Ressource (xv, 299 Seiten) Illustrationen |
| ISBN: | 9798369321546 |
| DOI: | 10.4018/979-8-3693-2153-9 |
Internformat
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| id | DE-604.BV049735929 |
| illustrated | Illustrated |
| indexdate | 2024-12-17T19:01:34Z |
| institution | BVB |
| isbn | 9798369321546 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035078038 |
| oclc_num | 1443579563 |
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| owner | DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-1050 |
| owner_facet | DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-1050 |
| physical | 1 Online-Ressource (xv, 299 Seiten) Illustrationen |
| psigel | ZDB-98-IGB ZDB-98-IGB TUM_Paketkauf_2024 ZDB-98-IGB FHR_PDA_IGB |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | AI innovation in services marketing Ricardo Correia, Dominyka Venciute Artificial intelligence innovation in services marketing Hershey PA, USA IGI Global [2024] © 2024 1 Online-Ressource (xv, 299 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics, and practitioners alike. Artificial intelligence Industrial applications Service industries Marketing Service industries Technological innovations Correia, Ricardo Fontes 1978- (DE-588)1059705672 edt Venciūtė, Dominyka 1990- (DE-588)1315026813 edt Erscheint auch als Druck-Ausgabe 9798369321539 Erscheint auch als Druck-Ausgabe, Hardcover 979-8-3693-4475-0 Erscheint auch als Druck-Ausgabe, Paperback 979-8-3693-4475-0 https://doi.org/10.4018/979-8-3693-2153-9 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | AI innovation in services marketing Artificial intelligence Industrial applications Service industries Marketing Service industries Technological innovations |
| title | AI innovation in services marketing |
| title_alt | Artificial intelligence innovation in services marketing |
| title_auth | AI innovation in services marketing |
| title_exact_search | AI innovation in services marketing |
| title_full | AI innovation in services marketing Ricardo Correia, Dominyka Venciute |
| title_fullStr | AI innovation in services marketing Ricardo Correia, Dominyka Venciute |
| title_full_unstemmed | AI innovation in services marketing Ricardo Correia, Dominyka Venciute |
| title_short | AI innovation in services marketing |
| title_sort | ai innovation in services marketing |
| topic | Artificial intelligence Industrial applications Service industries Marketing Service industries Technological innovations |
| topic_facet | Artificial intelligence Industrial applications Service industries Marketing Service industries Technological innovations |
| url | https://doi.org/10.4018/979-8-3693-2153-9 |
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