Social media strategies for tourism interactivity:
The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple wit...
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| Weitere Verfasser: | , , , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
c2024
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-898 DE-1050 Volltext |
| Zusammenfassung: | The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management.Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry. |
| Beschreibung: | 1 Online-Ressource (xxi, 345 Seiten) |
| ISBN: | 9798369309612 |
| DOI: | 10.4018/979-8-3693-0960-5 |
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| 520 | |a The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management.Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry. | ||
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Social media |x Influence | |
| 650 | 4 | |a Tourism |x Information technology | |
| 650 | 4 | |a Tourism |x Internet marketing | |
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| 700 | 1 | |a Costa, Teresa |4 edt | |
| 700 | 1 | |a Ramos, Célia M.Q. |4 edt | |
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| indexdate | 2024-12-17T19:01:35Z |
| institution | BVB |
| isbn | 9798369309612 |
| language | English |
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| spelling | Social media strategies for tourism interactivity Célia M.Q. Ramos, Teresa Costa, Filipe Segurado Severino, Maria de Lurdes Calisto, editors Hershey, Pennsylvania IGI Global c2024 1 Online-Ressource (xxi, 345 Seiten) txt rdacontent c rdamedia cr rdacarrier The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management.Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry. Consumer behavior Social media Influence Tourism Information technology Tourism Internet marketing Calisto, Maria de Lurdes 1965- edt Costa, Teresa edt Ramos, Célia M.Q. edt Severino, Filipe Segurado 1990- edt Erscheint auch als Druck-Ausgabe 9798369309605 https://doi.org/10.4018/979-8-3693-0960-5 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Social media strategies for tourism interactivity Consumer behavior Social media Influence Tourism Information technology Tourism Internet marketing |
| title | Social media strategies for tourism interactivity |
| title_auth | Social media strategies for tourism interactivity |
| title_exact_search | Social media strategies for tourism interactivity |
| title_full | Social media strategies for tourism interactivity Célia M.Q. Ramos, Teresa Costa, Filipe Segurado Severino, Maria de Lurdes Calisto, editors |
| title_fullStr | Social media strategies for tourism interactivity Célia M.Q. Ramos, Teresa Costa, Filipe Segurado Severino, Maria de Lurdes Calisto, editors |
| title_full_unstemmed | Social media strategies for tourism interactivity Célia M.Q. Ramos, Teresa Costa, Filipe Segurado Severino, Maria de Lurdes Calisto, editors |
| title_short | Social media strategies for tourism interactivity |
| title_sort | social media strategies for tourism interactivity |
| topic | Consumer behavior Social media Influence Tourism Information technology Tourism Internet marketing |
| topic_facet | Consumer behavior Social media Influence Tourism Information technology Tourism Internet marketing |
| url | https://doi.org/10.4018/979-8-3693-0960-5 |
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