Madmen in Shanghai: A Social History of Advertising in Modern China (1914-1956)
Madmen in Shanghai: A Social History of Advertising in Modern China (1914-1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplor...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
München ; Wien
De Gruyter Oldenbourg
[2024]
|
| Ausgabe: | Englische Übersetzung eines Reihentitels (978-3-11-118539-2), der bereits gesetzt wurde und bald veröffentlicht wird |
| Schlagworte: | |
| Online-Zugang: | DE-1043 DE-1046 DE-858 DE-Aug4 DE-859 DE-860 DE-473 DE-739 URL des Erstveröffentlichers |
| Zusammenfassung: | Madmen in Shanghai: A Social History of Advertising in Modern China (1914-1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the "four hundred million customers." This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Jun 2024) |
| Beschreibung: | 1 Online-Ressource (XVI, 252 Seiten) |
| ISBN: | 9783111390000 |
| DOI: | 10.1515/9783111390000 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV049730713 | ||
| 003 | DE-604 | ||
| 005 | 20240731 | ||
| 006 | a m||| 00||| | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 240605s2024 |||| o||u| ||||||eng d | ||
| 020 | |a 9783111390000 |9 978-3-11-139000-0 | ||
| 024 | 7 | |a 10.1515/9783111390000 |2 doi | |
| 035 | |a (ZDB-23-DGG)9783111390000 | ||
| 035 | |a (OCoLC)1437877600 | ||
| 035 | |a (DE-599)BVBBV049730713 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1043 |a DE-1046 |a DE-858 |a DE-Aug4 |a DE-859 |a DE-860 |a DE-473 |a DE-739 | ||
| 082 | 0 | |a 659.1095113209041 |2 23//eng/20240531eng | |
| 100 | 1 | |a Armand, Cécile |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Madmen in Shanghai |b A Social History of Advertising in Modern China (1914-1956) |c Cécile Armand |
| 250 | |a Englische Übersetzung eines Reihentitels (978-3-11-118539-2), der bereits gesetzt wurde und bald veröffentlicht wird | ||
| 264 | 1 | |a München ; Wien |b De Gruyter Oldenbourg |c [2024] | |
| 264 | 4 | |c © 2024 | |
| 300 | |a 1 Online-Ressource (XVI, 252 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Jun 2024) | ||
| 502 | |a Dissertation | ||
| 520 | |a Madmen in Shanghai: A Social History of Advertising in Modern China (1914-1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the "four hundred million customers." This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing | ||
| 546 | |a In English | ||
| 650 | 4 | |a 20. Jahrhundert | |
| 650 | 4 | |a China | |
| 650 | 4 | |a Shanghai | |
| 650 | 4 | |a Stadtgeschichte | |
| 650 | 4 | |a Werbung | |
| 650 | 4 | |a Advertising |z China |z Shanghai |x History |y 20th century | |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9783111388243 |w (DE-604)BV049774938 |
| 856 | 4 | 0 | |u https://doi.org/10.1515/9783111390000 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-23-DGG | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035072914 | |
| 966 | e | |u https://doi.org/10.1515/9783111390000 |l DE-1043 |p ZDB-23-DGG |q FAB_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1515/9783111390000 |l DE-1046 |p ZDB-23-DGG |q FAW_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1515/9783111390000 |l DE-858 |p ZDB-23-DGG |q FCO_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1515/9783111390000 |l DE-Aug4 |p ZDB-23-DGG |q FHA_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1515/9783111390000 |l DE-859 |p ZDB-23-DGG |q FKE_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1515/9783111390000 |l DE-860 |p ZDB-23-DGG |q FLA_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1515/9783111390000 |l DE-473 |p ZDB-23-DGG |q UBG_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1515/9783111390000 |l DE-739 |p ZDB-23-DGG |q UPA_PDA_DGG |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1806142146326036480 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Armand, Cécile |
| author_facet | Armand, Cécile |
| author_role | aut |
| author_sort | Armand, Cécile |
| author_variant | c a ca |
| building | Verbundindex |
| bvnumber | BV049730713 |
| collection | ZDB-23-DGG |
| ctrlnum | (ZDB-23-DGG)9783111390000 (OCoLC)1437877600 (DE-599)BVBBV049730713 |
| dewey-full | 659.1095113209041 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1095113209041 |
| dewey-search | 659.1095113209041 |
| dewey-sort | 3659.1095113209041 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1515/9783111390000 |
| edition | Englische Übersetzung eines Reihentitels (978-3-11-118539-2), der bereits gesetzt wurde und bald veröffentlicht wird |
| format | Thesis Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000zc 4500</leader><controlfield tag="001">BV049730713</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240731</controlfield><controlfield tag="006">a m||| 00|||</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">240605s2024 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783111390000</subfield><subfield code="9">978-3-11-139000-0</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1515/9783111390000</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-23-DGG)9783111390000</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1437877600</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049730713</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1043</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1095113209041</subfield><subfield code="2">23//eng/20240531eng</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Armand, Cécile</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Madmen in Shanghai</subfield><subfield code="b">A Social History of Advertising in Modern China (1914-1956)</subfield><subfield code="c">Cécile Armand</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Englische Übersetzung eines Reihentitels (978-3-11-118539-2), der bereits gesetzt wurde und bald veröffentlicht wird</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">München ; Wien</subfield><subfield code="b">De Gruyter Oldenbourg</subfield><subfield code="c">[2024]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2024</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XVI, 252 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Jun 2024)</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="a">Dissertation</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Madmen in Shanghai: A Social History of Advertising in Modern China (1914-1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the "four hundred million customers." This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">20. Jahrhundert</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">China</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Shanghai</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Stadtgeschichte</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Werbung</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="z">China</subfield><subfield code="z">Shanghai</subfield><subfield code="x">History</subfield><subfield code="y">20th century</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9783111388243</subfield><subfield code="w">(DE-604)BV049774938</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1515/9783111390000</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-23-DGG</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035072914</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783111390000</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FAB_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783111390000</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FAW_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783111390000</subfield><subfield code="l">DE-858</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FCO_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783111390000</subfield><subfield code="l">DE-Aug4</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FHA_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783111390000</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FKE_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783111390000</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FLA_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783111390000</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">UBG_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9783111390000</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">UPA_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV049730713 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T00:16:16Z |
| institution | BVB |
| isbn | 9783111390000 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035072914 |
| oclc_num | 1437877600 |
| open_access_boolean | |
| owner | DE-1043 DE-1046 DE-858 DE-Aug4 DE-859 DE-860 DE-473 DE-BY-UBG DE-739 |
| owner_facet | DE-1043 DE-1046 DE-858 DE-Aug4 DE-859 DE-860 DE-473 DE-BY-UBG DE-739 |
| physical | 1 Online-Ressource (XVI, 252 Seiten) |
| psigel | ZDB-23-DGG ZDB-23-DGG FAB_PDA_DGG ZDB-23-DGG FAW_PDA_DGG ZDB-23-DGG FCO_PDA_DGG ZDB-23-DGG FHA_PDA_DGG ZDB-23-DGG FKE_PDA_DGG ZDB-23-DGG FLA_PDA_DGG ZDB-23-DGG UBG_PDA_DGG ZDB-23-DGG UPA_PDA_DGG |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | De Gruyter Oldenbourg |
| record_format | marc |
| spelling | Armand, Cécile Verfasser aut Madmen in Shanghai A Social History of Advertising in Modern China (1914-1956) Cécile Armand Englische Übersetzung eines Reihentitels (978-3-11-118539-2), der bereits gesetzt wurde und bald veröffentlicht wird München ; Wien De Gruyter Oldenbourg [2024] © 2024 1 Online-Ressource (XVI, 252 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Jun 2024) Dissertation Madmen in Shanghai: A Social History of Advertising in Modern China (1914-1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the "four hundred million customers." This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing In English 20. Jahrhundert China Shanghai Stadtgeschichte Werbung Advertising China Shanghai History 20th century (DE-588)4113937-9 Hochschulschrift gnd-content Erscheint auch als Druck-Ausgabe 9783111388243 (DE-604)BV049774938 https://doi.org/10.1515/9783111390000 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Armand, Cécile Madmen in Shanghai A Social History of Advertising in Modern China (1914-1956) 20. Jahrhundert China Shanghai Stadtgeschichte Werbung Advertising China Shanghai History 20th century |
| subject_GND | (DE-588)4113937-9 |
| title | Madmen in Shanghai A Social History of Advertising in Modern China (1914-1956) |
| title_auth | Madmen in Shanghai A Social History of Advertising in Modern China (1914-1956) |
| title_exact_search | Madmen in Shanghai A Social History of Advertising in Modern China (1914-1956) |
| title_full | Madmen in Shanghai A Social History of Advertising in Modern China (1914-1956) Cécile Armand |
| title_fullStr | Madmen in Shanghai A Social History of Advertising in Modern China (1914-1956) Cécile Armand |
| title_full_unstemmed | Madmen in Shanghai A Social History of Advertising in Modern China (1914-1956) Cécile Armand |
| title_short | Madmen in Shanghai |
| title_sort | madmen in shanghai a social history of advertising in modern china 1914 1956 |
| title_sub | A Social History of Advertising in Modern China (1914-1956) |
| topic | 20. Jahrhundert China Shanghai Stadtgeschichte Werbung Advertising China Shanghai History 20th century |
| topic_facet | 20. Jahrhundert China Shanghai Stadtgeschichte Werbung Advertising China Shanghai History 20th century Hochschulschrift |
| url | https://doi.org/10.1515/9783111390000 |
| work_keys_str_mv | AT armandcecile madmeninshanghaiasocialhistoryofadvertisinginmodernchina19141956 |