Decoding Digital Consumer Behavior: Bridging Theory and Practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Springer Nature Singapore
2024
Singapore Springer |
| Ausgabe: | 1st ed. 2024 |
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XII, 149 p. 8 illus., 7 illus. in color) |
| ISBN: | 9789819734542 |
| DOI: | 10.1007/978-981-97-3454-2 |
Internformat
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| dewey-ones | 658 - General management 659 - Advertising and public relations |
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| open_access_boolean | |
| owner | DE-703 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-B768 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-1102 DE-706 DE-739 DE-634 |
| owner_facet | DE-703 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-B768 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-1102 DE-706 DE-739 DE-634 |
| physical | 1 Online-Ressource (XII, 149 p. 8 illus., 7 illus. in color) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2024 |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Springer Nature Singapore Springer |
| record_format | marc |
| spellingShingle | Pellegrino, Alfonso Decoding Digital Consumer Behavior Bridging Theory and Practice Digital Marketing Advertising Psychology Customer Satisfaction Advertising Telemarketing Internet marketing Advertising / Psychological aspects Consumer satisfaction |
| title | Decoding Digital Consumer Behavior Bridging Theory and Practice |
| title_auth | Decoding Digital Consumer Behavior Bridging Theory and Practice |
| title_exact_search | Decoding Digital Consumer Behavior Bridging Theory and Practice |
| title_full | Decoding Digital Consumer Behavior Bridging Theory and Practice by Alfonso Pellegrino |
| title_fullStr | Decoding Digital Consumer Behavior Bridging Theory and Practice by Alfonso Pellegrino |
| title_full_unstemmed | Decoding Digital Consumer Behavior Bridging Theory and Practice by Alfonso Pellegrino |
| title_short | Decoding Digital Consumer Behavior |
| title_sort | decoding digital consumer behavior bridging theory and practice |
| title_sub | Bridging Theory and Practice |
| topic | Digital Marketing Advertising Psychology Customer Satisfaction Advertising Telemarketing Internet marketing Advertising / Psychological aspects Consumer satisfaction |
| topic_facet | Digital Marketing Advertising Psychology Customer Satisfaction Advertising Telemarketing Internet marketing Advertising / Psychological aspects Consumer satisfaction |
| url | https://doi.org/10.1007/978-981-97-3454-2 |
| work_keys_str_mv | AT pellegrinoalfonso decodingdigitalconsumerbehaviorbridgingtheoryandpractice |