Holdings: The psychology of advertising

The psychology of advertising:

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Bibliographic Details
Main Authors:	Fennis, Bob M. 1968- (Author), Stroebe, Wolfgang 1941- (Author)
Format:	Electronic eBook
Language:	English
Published:	London ; New York Routledge 2021
Edition:	Third edition
Subjects:	Psychologie Advertising > Psychological aspects Consumers > Attitudes Kaufverhalten Werbepsychologie Werbewirkung Verbraucherverhalten
Online Access:	DE-706 DE-824 Volltext
Item Description:	Enthält Literaturverzeichnis und Index
Physical Description:	1 Online-Ressource (xii, 466 Seiten) Illustrationen, Diagramme
ISBN:	9780429326981
DOI:	10.4324/9780429326981

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MARC


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Record in the Search Index

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dewey-ones	659 - Advertising and public relations
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dewey-sort	3659.101 19
dewey-tens	650 - Management and auxiliary services
discipline	Psychologie Wirtschaftswissenschaften
doi_str_mv	10.4324/9780429326981
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format	Electronic eBook
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spelling	Fennis, Bob M. 1968- Verfasser (DE-588)141634375 aut The psychology of advertising Bob M. Fennis and Wolfgang Stroebe Third edition London ; New York Routledge 2021 1 Online-Ressource (xii, 466 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Enthält Literaturverzeichnis und Index Psychologie Advertising Psychological aspects Consumers Attitudes Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 s Werbewirkung (DE-588)4189647-6 s Verbraucherverhalten (DE-588)4062644-1 s Kaufverhalten (DE-588)4073331-2 s DE-604 Stroebe, Wolfgang 1941- Verfasser (DE-588)134194640 aut Erscheint auch als Druck-Ausgabe, Hardcover 978-0-367-34635-5 Erscheint auch als Druck-Ausgabe, Paperback 978-0-367-34639-3 https://doi.org/10.4324/9780429326981 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Fennis, Bob M. 1968- Stroebe, Wolfgang 1941- The psychology of advertising Psychologie Advertising Psychological aspects Consumers Attitudes Kaufverhalten (DE-588)4073331-2 gnd Werbepsychologie (DE-588)4140889-5 gnd Werbewirkung (DE-588)4189647-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
subject_GND	(DE-588)4073331-2 (DE-588)4140889-5 (DE-588)4189647-6 (DE-588)4062644-1
title	The psychology of advertising
title_auth	The psychology of advertising
title_exact_search	The psychology of advertising
title_full	The psychology of advertising Bob M. Fennis and Wolfgang Stroebe
title_fullStr	The psychology of advertising Bob M. Fennis and Wolfgang Stroebe
title_full_unstemmed	The psychology of advertising Bob M. Fennis and Wolfgang Stroebe
title_short	The psychology of advertising
title_sort	the psychology of advertising
topic	Psychologie Advertising Psychological aspects Consumers Attitudes Kaufverhalten (DE-588)4073331-2 gnd Werbepsychologie (DE-588)4140889-5 gnd Werbewirkung (DE-588)4189647-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
topic_facet	Psychologie Advertising Psychological aspects Consumers Attitudes Kaufverhalten Werbepsychologie Werbewirkung Verbraucherverhalten
url	https://doi.org/10.4324/9780429326981
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