Play nice: the rise, fall, and future of blizzard entertainment
"For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission - to make games they wan...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; Boston
Grand Central Publishing
[2024]
|
| Schlagworte: | |
| Zusammenfassung: | "For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission - to make games they wanted to play - launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Led by executives from McKinsey and Procter & Gamble, Activision began invading Blizzard from the inside. Glitchy products, PR disasters, and mass layoffs followed, marring the company's once pristine image. Then, in 2021, a staggering sexual misconduct and discrimination lawsuit against the company triggered a widespread reckoning and a shocking $69 billion acquisition. Based on firsthand interviews with more than 300 current and former employees, PLAY NICE chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment. From previously unrevealed stories of Blizzard's early culture, including fist fights and a hotel ban, to the full story of Titan, Blizzard's most high-profile canceled project, and the behind-the-scenes saga of how Blizzard executives battled their Activision overlords tooth and nail, this book explores the delight and despair of what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, PLAY NICE is The Social Network for the video game industry" |
| Beschreibung: | viii, 376 Seiten |
| ISBN: | 9781538725429 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV049692170 | ||
| 003 | DE-604 | ||
| 005 | 20241203 | ||
| 007 | t| | ||
| 008 | 240521s2024 xx |||| 00||| eng d | ||
| 020 | |a 9781538725429 |c Hardback |9 978-1-5387-2542-9 | ||
| 035 | |a (DE-599)BVBBV049692170 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 |a DE-19 | ||
| 100 | 1 | |a Schreier, Jason |e Verfasser |0 (DE-588)1148598367 |4 aut | |
| 245 | 1 | 0 | |a Play nice |b the rise, fall, and future of blizzard entertainment |c Jason Schreier |
| 264 | 1 | |a New York ; Boston |b Grand Central Publishing |c [2024] | |
| 264 | 4 | |c © 2024 | |
| 300 | |a viii, 376 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a "For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission - to make games they wanted to play - launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Led by executives from McKinsey and Procter & Gamble, Activision began invading Blizzard from the inside. Glitchy products, PR disasters, and mass layoffs followed, marring the company's once pristine image. Then, in 2021, a staggering sexual misconduct and discrimination lawsuit against the company triggered a widespread reckoning and a shocking $69 billion acquisition. Based on firsthand interviews with more than 300 current and former employees, PLAY NICE chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment. From previously unrevealed stories of Blizzard's early culture, including fist fights and a hotel ban, to the full story of Titan, Blizzard's most high-profile canceled project, and the behind-the-scenes saga of how Blizzard executives battled their Activision overlords tooth and nail, this book explores the delight and despair of what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, PLAY NICE is The Social Network for the video game industry" | |
| 610 | 2 | 4 | |a Blizzard Entertainment (Firm) |
| 610 | 2 | 7 | |a Blizzard Entertainment, Inc. |0 (DE-588)1036623599 |2 gnd |9 rswk-swf |
| 648 | 7 | |a Geschichte 1991-2024 |2 gnd |9 rswk-swf | |
| 650 | 4 | |a Video games industry | |
| 650 | 0 | 7 | |a Spieleentwicklung |0 (DE-588)1322699771 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Blizzard Entertainment, Inc. |0 (DE-588)1036623599 |D b |
| 689 | 0 | 1 | |a Spieleentwicklung |0 (DE-588)1322699771 |D s |
| 689 | 0 | 2 | |a Geschichte 1991-2024 |A z |
| 689 | 0 | |5 DE-188 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035034740 | |
Datensatz im Suchindex
| _version_ | 1817416807540064256 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Schreier, Jason |
| author_GND | (DE-588)1148598367 |
| author_facet | Schreier, Jason |
| author_role | aut |
| author_sort | Schreier, Jason |
| author_variant | j s js |
| building | Verbundindex |
| bvnumber | BV049692170 |
| ctrlnum | (DE-599)BVBBV049692170 |
| era | Geschichte 1991-2024 gnd |
| era_facet | Geschichte 1991-2024 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV049692170</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20241203</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">240521s2024 xx |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781538725429</subfield><subfield code="c">Hardback</subfield><subfield code="9">978-1-5387-2542-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049692170</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield><subfield code="a">DE-19</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Schreier, Jason</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1148598367</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Play nice</subfield><subfield code="b">the rise, fall, and future of blizzard entertainment</subfield><subfield code="c">Jason Schreier</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York ; Boston</subfield><subfield code="b">Grand Central Publishing</subfield><subfield code="c">[2024]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2024</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">viii, 376 Seiten</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission - to make games they wanted to play - launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Led by executives from McKinsey and Procter & Gamble, Activision began invading Blizzard from the inside. Glitchy products, PR disasters, and mass layoffs followed, marring the company's once pristine image. Then, in 2021, a staggering sexual misconduct and discrimination lawsuit against the company triggered a widespread reckoning and a shocking $69 billion acquisition. Based on firsthand interviews with more than 300 current and former employees, PLAY NICE chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment. From previously unrevealed stories of Blizzard's early culture, including fist fights and a hotel ban, to the full story of Titan, Blizzard's most high-profile canceled project, and the behind-the-scenes saga of how Blizzard executives battled their Activision overlords tooth and nail, this book explores the delight and despair of what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, PLAY NICE is The Social Network for the video game industry"</subfield></datafield><datafield tag="610" ind1="2" ind2="4"><subfield code="a">Blizzard Entertainment (Firm)</subfield></datafield><datafield tag="610" ind1="2" ind2="7"><subfield code="a">Blizzard Entertainment, Inc.</subfield><subfield code="0">(DE-588)1036623599</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="648" ind1=" " ind2="7"><subfield code="a">Geschichte 1991-2024</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Video games industry</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Spieleentwicklung</subfield><subfield code="0">(DE-588)1322699771</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Blizzard Entertainment, Inc.</subfield><subfield code="0">(DE-588)1036623599</subfield><subfield code="D">b</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Spieleentwicklung</subfield><subfield code="0">(DE-588)1322699771</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Geschichte 1991-2024</subfield><subfield code="A">z</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035034740</subfield></datafield></record></collection> |
| id | DE-604.BV049692170 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-03T11:02:11Z |
| institution | BVB |
| isbn | 9781538725429 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035034740 |
| open_access_boolean | |
| owner | DE-188 DE-19 DE-BY-UBM |
| owner_facet | DE-188 DE-19 DE-BY-UBM |
| physical | viii, 376 Seiten |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Grand Central Publishing |
| record_format | marc |
| spelling | Schreier, Jason Verfasser (DE-588)1148598367 aut Play nice the rise, fall, and future of blizzard entertainment Jason Schreier New York ; Boston Grand Central Publishing [2024] © 2024 viii, 376 Seiten txt rdacontent n rdamedia nc rdacarrier "For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission - to make games they wanted to play - launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Led by executives from McKinsey and Procter & Gamble, Activision began invading Blizzard from the inside. Glitchy products, PR disasters, and mass layoffs followed, marring the company's once pristine image. Then, in 2021, a staggering sexual misconduct and discrimination lawsuit against the company triggered a widespread reckoning and a shocking $69 billion acquisition. Based on firsthand interviews with more than 300 current and former employees, PLAY NICE chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment. From previously unrevealed stories of Blizzard's early culture, including fist fights and a hotel ban, to the full story of Titan, Blizzard's most high-profile canceled project, and the behind-the-scenes saga of how Blizzard executives battled their Activision overlords tooth and nail, this book explores the delight and despair of what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, PLAY NICE is The Social Network for the video game industry" Blizzard Entertainment (Firm) Blizzard Entertainment, Inc. (DE-588)1036623599 gnd rswk-swf Geschichte 1991-2024 gnd rswk-swf Video games industry Spieleentwicklung (DE-588)1322699771 gnd rswk-swf Blizzard Entertainment, Inc. (DE-588)1036623599 b Spieleentwicklung (DE-588)1322699771 s Geschichte 1991-2024 z DE-188 |
| spellingShingle | Schreier, Jason Play nice the rise, fall, and future of blizzard entertainment Blizzard Entertainment (Firm) Blizzard Entertainment, Inc. (DE-588)1036623599 gnd Video games industry Spieleentwicklung (DE-588)1322699771 gnd |
| subject_GND | (DE-588)1036623599 (DE-588)1322699771 |
| title | Play nice the rise, fall, and future of blizzard entertainment |
| title_auth | Play nice the rise, fall, and future of blizzard entertainment |
| title_exact_search | Play nice the rise, fall, and future of blizzard entertainment |
| title_full | Play nice the rise, fall, and future of blizzard entertainment Jason Schreier |
| title_fullStr | Play nice the rise, fall, and future of blizzard entertainment Jason Schreier |
| title_full_unstemmed | Play nice the rise, fall, and future of blizzard entertainment Jason Schreier |
| title_short | Play nice |
| title_sort | play nice the rise fall and future of blizzard entertainment |
| title_sub | the rise, fall, and future of blizzard entertainment |
| topic | Blizzard Entertainment (Firm) Blizzard Entertainment, Inc. (DE-588)1036623599 gnd Video games industry Spieleentwicklung (DE-588)1322699771 gnd |
| topic_facet | Blizzard Entertainment (Firm) Blizzard Entertainment, Inc. Video games industry Spieleentwicklung |
| work_keys_str_mv | AT schreierjason playnicetherisefallandfutureofblizzardentertainment |