Nonprofit communications: a mission-driven and human-centered approach
This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, se...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2024
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, seasoned practitioner and educator Kelly C. Gaggin explores the industry in a way that nurtures the servant’s heart while clearly discussing the business structure of nonprofits and the need (in most cases) to earn revenue to provide services. She teaches a strategic and integrated approach to communications that is mission-based and human-centric to align the values of the nonprofit sector with the campaign planning process. This text offers a view of nonprofits at local, national, and international levels of impact and explores those relationships while keeping in mind the value and needs of those being served.This book is an indispensable text for undergraduate and graduate courses in nonprofit strategic communications and/or management as well as an essential resource for nonprofit industry professionals.Online resources also accompany this text. For instructors: lecture slides, syllabus, chapter quizzes. For students: planning templates for DEEEM model. Please visit www.routledge.com/9781032461144 |
| Beschreibung: | 1. So, what IS a nonprofit? 2. Why and How Nonprofits Communicate 3. People, People, and More People 4. Let’s Get Strategic 5. D.E.E.E.M. 6. I’m Not Crying You’re Crying – Storytelling in the Nonprofit Space 7. Getting the Word Out: Optimizing Tactics, and Media Relations 8. NGOs 9. Corporate Social Responsibility 10. Let’s Get Real: A Candid Exploration of a Career in Nonprofits |
| Beschreibung: | 183 Seiten Illustrationen |
| ISBN: | 9781032461144 9781032461168 |
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| 520 | |a This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, seasoned practitioner and educator Kelly C. Gaggin explores the industry in a way that nurtures the servant’s heart while clearly discussing the business structure of nonprofits and the need (in most cases) to earn revenue to provide services. She teaches a strategic and integrated approach to communications that is mission-based and human-centric to align the values of the nonprofit sector with the campaign planning process. This text offers a view of nonprofits at local, national, and international levels of impact and explores those relationships while keeping in mind the value and needs of those being served.This book is an indispensable text for undergraduate and graduate courses in nonprofit strategic communications and/or management as well as an essential resource for nonprofit industry professionals.Online resources also accompany this text. For instructors: lecture slides, syllabus, chapter quizzes. For students: planning templates for DEEEM model. Please visit www.routledge.com/9781032461144 | ||
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Datensatz im Suchindex
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Contents 1 So, What Is a Nonprofit? 1 2 Why and How Nonprofits Communicate 3 19 People, People, and More People 32 4 Let’s Get Strategic 49 5 75 D.E.E.E.M. 6 I’m Not Crying You’re Crying - Storytelling in the Nonprofit Space 7 Getting the Word Out: Optimizing Tactics, and Media Relations 93 109 8 NGOs 129 9 Corporate Social Responsibility 141 10 Let’s Get Real: A Candid Exploration of a Career in Nonprofits Index 159 181 |
| any_adam_object | 1 |
| author | Gaggin, Kelly C. |
| author_GND | (DE-588)1333715129 |
| author_facet | Gaggin, Kelly C. |
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| author_sort | Gaggin, Kelly C. |
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| bvnumber | BV049685202 |
| classification_rvk | AP 17420 |
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| discipline | Allgemeines |
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| spelling | Gaggin, Kelly C. Verfasser (DE-588)1333715129 aut Nonprofit communications a mission-driven and human-centered approach Kelly C. Gaggin New York ; London Routledge 2024 183 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier 1. So, what IS a nonprofit? 2. Why and How Nonprofits Communicate 3. People, People, and More People 4. Let’s Get Strategic 5. D.E.E.E.M. 6. I’m Not Crying You’re Crying – Storytelling in the Nonprofit Space 7. Getting the Word Out: Optimizing Tactics, and Media Relations 8. NGOs 9. Corporate Social Responsibility 10. Let’s Get Real: A Candid Exploration of a Career in Nonprofits This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, seasoned practitioner and educator Kelly C. Gaggin explores the industry in a way that nurtures the servant’s heart while clearly discussing the business structure of nonprofits and the need (in most cases) to earn revenue to provide services. She teaches a strategic and integrated approach to communications that is mission-based and human-centric to align the values of the nonprofit sector with the campaign planning process. This text offers a view of nonprofits at local, national, and international levels of impact and explores those relationships while keeping in mind the value and needs of those being served.This book is an indispensable text for undergraduate and graduate courses in nonprofit strategic communications and/or management as well as an essential resource for nonprofit industry professionals.Online resources also accompany this text. For instructors: lecture slides, syllabus, chapter quizzes. For students: planning templates for DEEEM model. Please visit www.routledge.com/9781032461144 bicssc / Economics bicssc / Advertising bicssc / Public ownership / nationalization bicssc / Humanities bicssc / Media studies bicssc / Press & journalism bicssc / Non-profitmaking organizations bicssc / Public relations bisacsh / BUSINESS & ECONOMICS / Public Relations bisacsh / LANGUAGE ARTS & DISCIPLINES / Communication Studies Strategisches Management (DE-588)4124261-0 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf Nonprofit-Organisation (DE-588)4293729-2 s Kommunikation (DE-588)4031883-7 s Strategisches Management (DE-588)4124261-0 s DE-604 Erscheint auch als Online-Ausgabe 978-1-003-38014-6 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035027904&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gaggin, Kelly C. Nonprofit communications a mission-driven and human-centered approach bicssc / Economics bicssc / Advertising bicssc / Public ownership / nationalization bicssc / Humanities bicssc / Media studies bicssc / Press & journalism bicssc / Non-profitmaking organizations bicssc / Public relations bisacsh / BUSINESS & ECONOMICS / Public Relations bisacsh / LANGUAGE ARTS & DISCIPLINES / Communication Studies Strategisches Management (DE-588)4124261-0 gnd Kommunikation (DE-588)4031883-7 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4031883-7 (DE-588)4293729-2 |
| title | Nonprofit communications a mission-driven and human-centered approach |
| title_auth | Nonprofit communications a mission-driven and human-centered approach |
| title_exact_search | Nonprofit communications a mission-driven and human-centered approach |
| title_full | Nonprofit communications a mission-driven and human-centered approach Kelly C. Gaggin |
| title_fullStr | Nonprofit communications a mission-driven and human-centered approach Kelly C. Gaggin |
| title_full_unstemmed | Nonprofit communications a mission-driven and human-centered approach Kelly C. Gaggin |
| title_short | Nonprofit communications |
| title_sort | nonprofit communications a mission driven and human centered approach |
| title_sub | a mission-driven and human-centered approach |
| topic | bicssc / Economics bicssc / Advertising bicssc / Public ownership / nationalization bicssc / Humanities bicssc / Media studies bicssc / Press & journalism bicssc / Non-profitmaking organizations bicssc / Public relations bisacsh / BUSINESS & ECONOMICS / Public Relations bisacsh / LANGUAGE ARTS & DISCIPLINES / Communication Studies Strategisches Management (DE-588)4124261-0 gnd Kommunikation (DE-588)4031883-7 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd |
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