Business analytics: solving business problems with R
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, California ; London, United Kingdom ; New Delhi, India ; Singapore
Sage
[2025]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxvi, 318 Seiten Diagramme |
| ISBN: | 9781071815236 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text |
BRIEF CONTENTS Preface xvii Acknowledgments xxi About the Authors xxiii Getting Started with R and Rstudio xxv PARTI BUSINESS ENVIRONMENT ANALYTICS 1 Chapter 1 The External Environment of a Business 3 Chapter 2 Monitoring the Macroeconomic Environment 9 Chapter 3 Monitoring the Competitive Environment Using Principal Component Analysis 27 Chapter 4 Monitoring the Social Environment Using Text Analysis PART II MARKETING ANALYTICS Chapters Market Segmentation Using Clustering Algorithms 67 Chapter 6 Predicting Prices With Neural Nets 83 Chapter 7 Advertising and Branding With A/В Testing 103 Chapters Using Neural Nets for Customer Analytics 117 PART III FINANCIAL AND ACCOUNTING ANALYTICS Chapter 9 Loan Charge-Off Prediction Using an Explainable Model Chapter 10 Forecasting the Financial Health of a Business Using Penalized Regression 163 Chapter 11 Forensic Accounting Using Outlier Detection Algorithms PART IV OPERATIONS AND SUPPLY CHAIN ANALYTICS 47 65 139 141 187 203 Chapter 12 Managing Decision Uncertainty Using Random Forests 205 Chapter 13 Predicting Employee Satisfaction Using Boosted Decision Trees . 229 New Product Development With A/В Testing 253 Chapter 14
vi Business Analytics: Solving Business Problems With R PART V BUSINESS ETHICS AND ANALYTICS Chapter 15 Fairness in Business Analytics 271 273 Technical Appendix 299 Index 311 |
| any_adam_object | 1 |
| author | Mishra, Arul Mishra, Himanshu |
| author_GND | (DE-588)1343979994 (DE-588)1124596917 |
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| bvnumber | BV049682186 |
| classification_rvk | QP 880 QH 500 |
| ctrlnum | (OCoLC)1466921810 (DE-599)BVBBV049682186 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV049682186 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-08T11:02:17Z |
| institution | BVB |
| isbn | 9781071815236 |
| language | English |
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| spelling | Mishra, Arul Verfasser (DE-588)1343979994 aut Business analytics solving business problems with R Arul Mishra (Eccles School of Business, University of Utah), Himanshu Mishra (Eccles School of Business, University of Utah) Thousand Oaks, California ; London, United Kingdom ; New Delhi, India ; Singapore Sage [2025] © 2025 xxvi, 318 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Operations Management (DE-588)4549167-7 gnd rswk-swf R Programm (DE-588)4705956-4 gnd rswk-swf Datenanalyse (DE-588)4123037-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Datenanalyse (DE-588)4123037-1 s R Programm (DE-588)4705956-4 s Marketing (DE-588)4037589-4 s Operations Management (DE-588)4549167-7 s DE-604 Mishra, Himanshu Verfasser (DE-588)1124596917 aut Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035024948&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mishra, Arul Mishra, Himanshu Business analytics solving business problems with R Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Operations Management (DE-588)4549167-7 gnd R Programm (DE-588)4705956-4 gnd Datenanalyse (DE-588)4123037-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4061963-1 (DE-588)4549167-7 (DE-588)4705956-4 (DE-588)4123037-1 |
| title | Business analytics solving business problems with R |
| title_auth | Business analytics solving business problems with R |
| title_exact_search | Business analytics solving business problems with R |
| title_full | Business analytics solving business problems with R Arul Mishra (Eccles School of Business, University of Utah), Himanshu Mishra (Eccles School of Business, University of Utah) |
| title_fullStr | Business analytics solving business problems with R Arul Mishra (Eccles School of Business, University of Utah), Himanshu Mishra (Eccles School of Business, University of Utah) |
| title_full_unstemmed | Business analytics solving business problems with R Arul Mishra (Eccles School of Business, University of Utah), Himanshu Mishra (Eccles School of Business, University of Utah) |
| title_short | Business analytics |
| title_sort | business analytics solving business problems with r |
| title_sub | solving business problems with R |
| topic | Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Operations Management (DE-588)4549167-7 gnd R Programm (DE-588)4705956-4 gnd Datenanalyse (DE-588)4123037-1 gnd |
| topic_facet | Marketing Unternehmen Operations Management R Programm Datenanalyse |
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