Marketing case studies in emerging markets: contemporary multi-industry issues and best-practices
There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and opportunities....
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| Weitere Verfasser: | , , , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2024]
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| Schriftenreihe: | Springer business cases
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and opportunities. Unfortunately, there is a lack of marketing cases from these markets. This book presents actual real-world marketing cases in these markets offering an in-depth look at some of the issues faced by companies in different industries. It is hoped that the cases would serve as valuable reference material for academics, students, professionals in marketing, business strategy, and other related fields as well as policymakers, to better understand the challenges of these markets, and develop strategies to succeed in them |
| Beschreibung: | vi, 257 Seiten Illustrationen, Diagramme |
| ISBN: | 9783031516887 |
Internformat
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Datensatz im Suchindex
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Contents Introduction: Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World. Dilip S. Mutum, Ezlika Μ. Ghazali, Soo Yeong Ewe, and Racheal Louis Vincent Part I 1 Crisis Management and Recovery Strategies Case 1: Resilience and Recovery in the Tourism Industry During COVID-19. 9 Fandy Tjiptono, Ghazala Khan, and Soo Yeong Ewe Case 2: Maxis: The Social Media Quagmire and the Road to Redemption. 23 Dilip S. Mutum, Ezlika Μ. Ghazali, and Wai Ling Ng Case 3: Pivoting in the Pandemic: How BlewMinds Adapted to the Covid-19 Pandemic?. Revata Karunasundera and Sumit Malik Case 4: Innovate or Stagnate! Tealive’s Entrepreneurial Voyage in the F B Industry 33 51 Maha Mohammed Yusr and Dilip S. Mutum Part II Digital Transformation and Technological Innovation Case 5: Tesla’s Entry and the Evolving Dynamics of the Electric Vehicle Market in Malaysia. 63 Yee Qin Lee and Soo Yeong Ewe Case 6: Dealshare.In: Disrupting the Indian E-Commerce. Ankita Misra 79 Case 7: TikTok Tales: Unravelling the Penang State Museum’s Content Strategy for Enhanced Audience Engagement. 97 Jessica Sze Yin Ho, Pei Mey Lau, Padma Pillai,
and Siti Norbaya Azizan V
vi Contents Case 8: The Use of Virtual Reality in Thailand’s Destination Marketing: A Case Study.109 Andrei O. J. Kwok and Shih-Heng Chen Part HI Environmental Accountability and Ethical Marketing Case 9: The Food Waste Crisis: Why Do Developing Countries Continue to Fail?. 121 Vimala Kunchamboo Case 10: Heng Hiap Industries—Pioneer in the Plastic Recycling Industry.135 Shamim Ahmed Khan and Soo Yeong Ewe Case 11: Delivering Convenience in Crisis—Food Delivery During the COVID-19 in Thailand. 147 Natvadee Anatamsombut and Soo Yeong Ewe Case 12: From Scraps to Style—The Art of Hermès’ Upcycling Journey with “Petit H”. 163 Mozard Mohtar and Azni Zarina Taha Part IV Sociocultural Dynamics and Consumer Behavior Case 13: The Libresse V-Kebaya Controversy in Malaysia. 179 Shafiullah Anis, Juliana Angeline French, and Yee Wen Lim Case 14: A Netnographic View of Ramadan E-Bazaars—Digital Transformation Amid Crisis. 191 Pei-Shan Soon, Racheal Louis Vincent, and Tam Duc Dinh Case 15: OREO X BLACKPINK—From Black-White to
BLACKPINK. 205 Yee Wen Lim, Juliana Angeline French, and Shafiullah Anis Part V Strategic Market Entry and Branding Challenges Case 16: The Rising Middle Class and Changing Consumption Pattern: Its Impact on Businesses. 221 Sharon G. Μ. Koh and Anupama Sethi Case 17: Bisleri—Marketing to Manage the Counterfeit Challenge. 233 Sanjit K. Roy and Gaganpreet Singh Case 18: Sun Care in the UAE: Can a Late Entrant Brand Compete Effectively?. 243 Madhumita Banerjee |
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| spelling | Marketing case studies in emerging markets contemporary multi-industry issues and best-practices Dilip S. Mutum, Soo Yeong Ewe, Ezlika M. Ghazali, Racheal Louis Vincent (editors) Cham Springer [2024] vi, 257 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Springer business cases There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and opportunities. Unfortunately, there is a lack of marketing cases from these markets. This book presents actual real-world marketing cases in these markets offering an in-depth look at some of the issues faced by companies in different industries. It is hoped that the cases would serve as valuable reference material for academics, students, professionals in marketing, business strategy, and other related fields as well as policymakers, to better understand the challenges of these markets, and develop strategies to succeed in them bicssc bisacsh International economic integration Globalization Industries Marketing Emerging Market (DE-588)4398432-0 gnd rswk-swf Hardcover, Softcover / Wirtschaft/Werbung, Marketing (DE-588)4143413-4 Aufsatzsammlung gnd-content Emerging Market (DE-588)4398432-0 s DE-604 Mutum, Dilip S. (DE-588)1044556641 edt Soo Yeong Ewe (DE-588)1079277854 edt Ezlika Ghazali (DE-588)1136575499 edt Louis Vincent, Racheal (DE-588)1332645909 edt Erscheint auch als Online-Ausgabe 978-3-031-51689-4 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035024812&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing case studies in emerging markets contemporary multi-industry issues and best-practices bicssc bisacsh International economic integration Globalization Industries Marketing Emerging Market (DE-588)4398432-0 gnd |
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| title | Marketing case studies in emerging markets contemporary multi-industry issues and best-practices |
| title_auth | Marketing case studies in emerging markets contemporary multi-industry issues and best-practices |
| title_exact_search | Marketing case studies in emerging markets contemporary multi-industry issues and best-practices |
| title_full | Marketing case studies in emerging markets contemporary multi-industry issues and best-practices Dilip S. Mutum, Soo Yeong Ewe, Ezlika M. Ghazali, Racheal Louis Vincent (editors) |
| title_fullStr | Marketing case studies in emerging markets contemporary multi-industry issues and best-practices Dilip S. Mutum, Soo Yeong Ewe, Ezlika M. Ghazali, Racheal Louis Vincent (editors) |
| title_full_unstemmed | Marketing case studies in emerging markets contemporary multi-industry issues and best-practices Dilip S. Mutum, Soo Yeong Ewe, Ezlika M. Ghazali, Racheal Louis Vincent (editors) |
| title_short | Marketing case studies in emerging markets |
| title_sort | marketing case studies in emerging markets contemporary multi industry issues and best practices |
| title_sub | contemporary multi-industry issues and best-practices |
| topic | bicssc bisacsh International economic integration Globalization Industries Marketing Emerging Market (DE-588)4398432-0 gnd |
| topic_facet | bicssc bisacsh International economic integration Globalization Industries Marketing Emerging Market Aufsatzsammlung |
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