Networked Bollywood: how star power globalized Hindi cinema
Networked Bollywood provides interdisciplinary analysis of the role of the stars in the transformation of Hindi cinema into a global entertainment industry. The first Indian film was made in 1913. However, filmmaking was recognized as an industry almost a hundred years later. Yet, Indian films have...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, United Kingdom ; New York, NY
Cambridge University Press
2024
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| Schlagworte: | |
| Online-Zugang: | DE-12 DE-473 Volltext |
| Zusammenfassung: | Networked Bollywood provides interdisciplinary analysis of the role of the stars in the transformation of Hindi cinema into a global entertainment industry. The first Indian film was made in 1913. However, filmmaking was recognized as an industry almost a hundred years later. Yet, Indian films have been circulating globally since their inception. This book unearths this oft-elided history of Bollywood's globalization through multilingual, transnational research and discursive cultural analysis. The author illustrates how over the decades, a handful of primarily male megastars, as the heads of the industry's most prominent productions and corporations, combined overwhelming charismatic affect with unparalleled business influence. Through their "star switching power," theorized here as a deeply gendered phenomenon and manifesting broader social inequalities, India's most prominent stars instigated new flows of cinema, industrial collaborations, structured distinctive business models, influenced state policy and diplomatic exchange, thereby defining the future of Bollywood's globalization |
| Beschreibung: | Title from publisher's bibliographic system (viewed on 09 Jan 2024) |
| Beschreibung: | 1 Online-Ressource (xx, 313 Seiten) |
| ISBN: | 9781009400602 |
| DOI: | 10.1017/9781009400602 |
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| isbn | 9781009400602 |
| language | English |
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| spelling | Rai, Swapnil aut Networked Bollywood how star power globalized Hindi cinema Swapnil Rai Cambridge, United Kingdom ; New York, NY Cambridge University Press 2024 1 Online-Ressource (xx, 313 Seiten) txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 09 Jan 2024) Networked Bollywood provides interdisciplinary analysis of the role of the stars in the transformation of Hindi cinema into a global entertainment industry. The first Indian film was made in 1913. However, filmmaking was recognized as an industry almost a hundred years later. Yet, Indian films have been circulating globally since their inception. This book unearths this oft-elided history of Bollywood's globalization through multilingual, transnational research and discursive cultural analysis. The author illustrates how over the decades, a handful of primarily male megastars, as the heads of the industry's most prominent productions and corporations, combined overwhelming charismatic affect with unparalleled business influence. Through their "star switching power," theorized here as a deeply gendered phenomenon and manifesting broader social inequalities, India's most prominent stars instigated new flows of cinema, industrial collaborations, structured distinctive business models, influenced state policy and diplomatic exchange, thereby defining the future of Bollywood's globalization Motion picture industry / India / History Motion pictures and globalization / India Motion picture actors and actresses / India Motion pictures, Hindi / History Erscheint auch als Druck-Ausgabe 978-1-009-40061-9 Erscheint auch als Druck-Ausgabe 978-1-009-40063-3 https://doi.org/10.1017/9781009400602 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Rai, Swapnil Networked Bollywood how star power globalized Hindi cinema Motion picture industry / India / History Motion pictures and globalization / India Motion picture actors and actresses / India Motion pictures, Hindi / History |
| title | Networked Bollywood how star power globalized Hindi cinema |
| title_auth | Networked Bollywood how star power globalized Hindi cinema |
| title_exact_search | Networked Bollywood how star power globalized Hindi cinema |
| title_full | Networked Bollywood how star power globalized Hindi cinema Swapnil Rai |
| title_fullStr | Networked Bollywood how star power globalized Hindi cinema Swapnil Rai |
| title_full_unstemmed | Networked Bollywood how star power globalized Hindi cinema Swapnil Rai |
| title_short | Networked Bollywood |
| title_sort | networked bollywood how star power globalized hindi cinema |
| title_sub | how star power globalized Hindi cinema |
| topic | Motion picture industry / India / History Motion pictures and globalization / India Motion picture actors and actresses / India Motion pictures, Hindi / History |
| topic_facet | Motion picture industry / India / History Motion pictures and globalization / India Motion picture actors and actresses / India Motion pictures, Hindi / History |
| url | https://doi.org/10.1017/9781009400602 |
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