Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Palgrave Macmillan
2023
Singapore Springer Nature |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xiii, 280 Seiten Illustrationen, Diagramme |
| ISBN: | 9789819940004 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
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| 003 | DE-604 | ||
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| 008 | 240506s2023 a||| |||| 00||| eng d | ||
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| 035 | |a (OCoLC)1437865608 | ||
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| 100 | 1 | |a Sutherland, Karen |e Verfasser |0 (DE-588)1220813621 |4 aut | |
| 245 | 1 | 0 | |a Transmedia Brand Storytelling |b Immersive Experiences from Theory to Practice |c Karen E. Sutherland, Richie Barker |
| 264 | 1 | |a Singapore |b Palgrave Macmillan |c 2023 | |
| 264 | 1 | |a Singapore |b Springer Nature | |
| 300 | |a xiii, 280 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Branding | |
| 650 | 4 | |a Corporate Communication | |
| 650 | 4 | |a Public Relations | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Communication in organizations | |
| 650 | 4 | |a Public relations | |
| 700 | 1 | |a Barker, Richie |0 (DE-588)1328449513 |4 aut | |
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Datensatz im Suchindex
| _version_ | 1805082303154618368 |
|---|---|
| adam_text |
CONTENTS
1
TRANSMEDIA
BRAND
STORYTELLING-IMMERSIVE
CAMPAIGN
EXPERIENCES
FROM
THEORY
TO
PRACTICE
1
PART I
TRANSMEDIA
BRAND
STORYTELLING
THEORY
2
WHAT
IS
TRANSMEDIA
BRAND
STORYTELLING?
19
3
THE
CREATIVE
LOGIC
OF
TRANSMEDIA
BRAND
STORYTELLING
37
PART
II
TRANSMEDIA
BRAND
STORYTELLING
THEORY
IN
PRACTICE
4
PRACTITIONER
PERCEPTIONS
OF
TRANSMEDIA
BRAND
STORYTELLING
63
5
PLANNING
AND
CREATING
TRANSMEDIA
STORYTELLING
PROJECTS
81
6
AUDIENCE
PARTICIPATION
AND
"LEARNING"
TRANSMEDIA
STORYTELLING
103
7
EVALUATING
TRANSMEDIA
BRAND
STORYTELLING
EXPERIENCES
125
PART
III
TRANSMEDIA
BRAND
STORYTELLING
CAMPAIGN
CASE
ANALYSES
8
CASE
STUDY
ONE:
SICKKIDS
AIRBNB
(CANADA)
151
LG CENTRAL NARRATIVE AND,
LICE WE HAVE
DEVELOPED
ITIVE THEME
OR CULTURAL
CONTENT-MAKING
EXPERI
BSE THAT ARE
EMBRACING
KG APPROACH.
PROVIDING
BRAND
COMMUNICATION
YALTY IN
OUR
CURRENTLY
;RACES TO
BUILDING BRAND
PLLABORATION
SITS AT THE
THE
COMMUNICATION OF
MORE SUBTLY
ILLUSTRATING
IENCES AS
COMMUNITIES
AN
ELEVATED AND CRITICAL
AND STORYTELLING
IS NOT
LOW. IT IS THIS
RESEARCH
RIS BOOK.
ONES AND COMPELLING
,R. KAREN E.
SUTHERLAND
DR.
RICHIE BARKER
1
LIST OF DUMB WAYS
TO DIE
:OM.AU/ONE-YEAR-FULL-HST
1. ACCESSED 25
APR 2023.
2023.
HTTPS://WWW.YOU
IX
X
CONTENTS
LIST
O
FIG.
3.1
A
SIMPLIFIED
STORYWORLD
FIG.
3.2
A
SIMPLIFIED
STORYWORLD
FIG.
7.1
PHILLIPS'
ENGAGEMENT
PY
FIG. 7.2
DEN
BUYSCH
AND
VAN DER
(2018)
FIG. 8.1
SICKKIDS
HOSPITAL,
TORO
FIG.
8.2
SICKKIDS
AIRBNB
LISTING
FIG.
8.3
SICKKIDS
AIRBNB
IMMERS
FIG. 8.4
MID-EXPERIENCE
FIG. 8.5
RESULTS
FROM THE
SICKKIC
FIG.
9.1
GEELONG
AND
THE
BELLARII
FIG.
9.2
CAMPAIGN
APP
PROMOTI(
FIG.
9.3
THE
AUDIENCE
CAMPAIGN
FIG.
10.1
SACHIN-A
BILLION
DREAM
FIG.
10.2
THUMBNAIL
FROM THE
OFF
FIG. 10.3
IMAGE
FROM
THE
LAUNCH
FIG.
10.4
#LIVEMOREWITHSACHIN
C
FIG.
11.1
THUMBNAIL
FROM
SHORT
A
FIG.
11.2 A
FRAME
FROM THE
SHORT
FIG.
11.3
A FRAME
FROM
ONE OF TILL
FIG. 11.4
BERLIN
UNIFICATION
PARTY
FIG. 11.5
BERLIN
UNIFICATION
PARTY
FIG.
12.1
A TRANSMEDIA
BRAND STOR
9
CASE
STUDY
TWO:
VFR
CAMPAIGN-WANDER
GEELONG
AND
THE
BELLARINE
(AUSTRALIA)
175
10
CASE
STUDY
THREE-SACHIN:
A
BILLION
DREAMS
(INDIA)
197
11
CASE
STUDY
FOUR:
AIRBNB
WALL
AND
CHAIN
(UNITED
STATES OF
AMERICA)
223
PART W
CONCLUSION
12
THE
FUTURE
OF
TRANSMEDIA
BRAND
STORYTELLING
AND
A
MODEL
FOR
PRACTICE
247
EPILOGUE
273
REFERENCES
277
INDEX
279 |
| any_adam_object | 1 |
| author | Sutherland, Karen Barker, Richie |
| author_GND | (DE-588)1220813621 (DE-588)1328449513 |
| author_facet | Sutherland, Karen Barker, Richie |
| author_role | aut aut |
| author_sort | Sutherland, Karen |
| author_variant | k s ks r b rb |
| building | Verbundindex |
| bvnumber | BV049677142 |
| classification_rvk | AP 14450 |
| classification_tum | WIR 000 |
| ctrlnum | (OCoLC)1437865608 (DE-599)BVBBV049677142 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV049677142 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T07:30:31Z |
| institution | BVB |
| isbn | 9789819940004 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035020014 |
| oclc_num | 1437865608 |
| open_access_boolean | |
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| owner_facet | DE-523 |
| physical | xiii, 280 Seiten Illustrationen, Diagramme |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Palgrave Macmillan Springer Nature |
| record_format | marc |
| spelling | Sutherland, Karen Verfasser (DE-588)1220813621 aut Transmedia Brand Storytelling Immersive Experiences from Theory to Practice Karen E. Sutherland, Richie Barker Singapore Palgrave Macmillan 2023 Singapore Springer Nature xiii, 280 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing Advertising Branding Corporate Communication Public Relations Branding (Marketing) Communication in organizations Public relations Barker, Richie (DE-588)1328449513 aut Erscheint auch als Druck-Ausgabe 978-981-9940-02-8 Erscheint auch als Online-Ausgabe 978-981-9940-01-1 Digitalisierung Bibliothek HTW Berlin application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035020014&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sutherland, Karen Barker, Richie Transmedia Brand Storytelling Immersive Experiences from Theory to Practice Marketing Advertising Branding Corporate Communication Public Relations Branding (Marketing) Communication in organizations Public relations |
| title | Transmedia Brand Storytelling Immersive Experiences from Theory to Practice |
| title_auth | Transmedia Brand Storytelling Immersive Experiences from Theory to Practice |
| title_exact_search | Transmedia Brand Storytelling Immersive Experiences from Theory to Practice |
| title_full | Transmedia Brand Storytelling Immersive Experiences from Theory to Practice Karen E. Sutherland, Richie Barker |
| title_fullStr | Transmedia Brand Storytelling Immersive Experiences from Theory to Practice Karen E. Sutherland, Richie Barker |
| title_full_unstemmed | Transmedia Brand Storytelling Immersive Experiences from Theory to Practice Karen E. Sutherland, Richie Barker |
| title_short | Transmedia Brand Storytelling |
| title_sort | transmedia brand storytelling immersive experiences from theory to practice |
| title_sub | Immersive Experiences from Theory to Practice |
| topic | Marketing Advertising Branding Corporate Communication Public Relations Branding (Marketing) Communication in organizations Public relations |
| topic_facet | Marketing Advertising Branding Corporate Communication Public Relations Branding (Marketing) Communication in organizations Public relations |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035020014&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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