Customer-Dominant Logic: Kundendominantes Management als neue Zielgröße im Relationship Marketing
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
[2024]
|
| Ausgabe: | 1st ed. 2024 |
| Schlagworte: | |
| Beschreibung: | XVIII, 468 Seiten |
| ISBN: | 9783658433253 |
Internformat
MARC
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| 005 | 20240621 | ||
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| 008 | 240506s2024 |||| 00||| ger d | ||
| 020 | |a 9783658433253 |9 978-3-658-43325-3 | ||
| 035 | |a (OCoLC)1442733954 | ||
| 035 | |a (DE-599)BVBBV049676897 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-355 | ||
| 082 | 0 | |a 658.812 |2 23 | |
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 084 | |a WIR 000 |2 stub | ||
| 100 | 1 | |a Bruhn, Manfred |d 1949- |e Verfasser |0 (DE-588)115483896 |4 aut | |
| 245 | 1 | 0 | |a Customer-Dominant Logic |b Kundendominantes Management als neue Zielgröße im Relationship Marketing |c Manfred Bruhn, Maxim Saleschus, Karsten Hadwich |
| 264 | 1 | |a Wiesbaden |b Springer Gabler |c [2024] | |
| 300 | |a XVIII, 468 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Customer Relationship Management | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Services | |
| 650 | 4 | |a Customer relations / Management | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Service industries | |
| 700 | 1 | |a Saleschus, Maxim |e Verfasser |0 (DE-588)133266069X |4 aut | |
| 700 | 1 | |a Hadwich, Karsten |d 1970- |e Verfasser |0 (DE-588)13839489X |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-658-43326-0 |w (DE-604)BV049641033 |
Datensatz im Suchindex
| _version_ | 1805083845756715008 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Bruhn, Manfred 1949- Saleschus, Maxim Hadwich, Karsten 1970- |
| author_GND | (DE-588)115483896 (DE-588)133266069X (DE-588)13839489X |
| author_facet | Bruhn, Manfred 1949- Saleschus, Maxim Hadwich, Karsten 1970- |
| author_role | aut aut aut |
| author_sort | Bruhn, Manfred 1949- |
| author_variant | m b mb m s ms k h kh |
| building | Verbundindex |
| bvnumber | BV049676897 |
| classification_rvk | QP 620 |
| classification_tum | WIR 000 |
| ctrlnum | (OCoLC)1442733954 (DE-599)BVBBV049676897 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed. 2024 |
| format | Book |
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| id | DE-604.BV049676897 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T07:55:02Z |
| institution | BVB |
| isbn | 9783658433253 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035019775 |
| oclc_num | 1442733954 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | XVIII, 468 Seiten |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Springer Gabler |
| record_format | marc |
| spelling | Bruhn, Manfred 1949- Verfasser (DE-588)115483896 aut Customer-Dominant Logic Kundendominantes Management als neue Zielgröße im Relationship Marketing Manfred Bruhn, Maxim Saleschus, Karsten Hadwich Wiesbaden Springer Gabler [2024] XVIII, 468 Seiten txt rdacontent n rdamedia nc rdacarrier Customer Relationship Management Marketing Services Customer relations / Management Service industries Saleschus, Maxim Verfasser (DE-588)133266069X aut Hadwich, Karsten 1970- Verfasser (DE-588)13839489X aut Erscheint auch als Online-Ausgabe 978-3-658-43326-0 (DE-604)BV049641033 |
| spellingShingle | Bruhn, Manfred 1949- Saleschus, Maxim Hadwich, Karsten 1970- Customer-Dominant Logic Kundendominantes Management als neue Zielgröße im Relationship Marketing Customer Relationship Management Marketing Services Customer relations / Management Service industries |
| title | Customer-Dominant Logic Kundendominantes Management als neue Zielgröße im Relationship Marketing |
| title_auth | Customer-Dominant Logic Kundendominantes Management als neue Zielgröße im Relationship Marketing |
| title_exact_search | Customer-Dominant Logic Kundendominantes Management als neue Zielgröße im Relationship Marketing |
| title_full | Customer-Dominant Logic Kundendominantes Management als neue Zielgröße im Relationship Marketing Manfred Bruhn, Maxim Saleschus, Karsten Hadwich |
| title_fullStr | Customer-Dominant Logic Kundendominantes Management als neue Zielgröße im Relationship Marketing Manfred Bruhn, Maxim Saleschus, Karsten Hadwich |
| title_full_unstemmed | Customer-Dominant Logic Kundendominantes Management als neue Zielgröße im Relationship Marketing Manfred Bruhn, Maxim Saleschus, Karsten Hadwich |
| title_short | Customer-Dominant Logic |
| title_sort | customer dominant logic kundendominantes management als neue zielgroße im relationship marketing |
| title_sub | Kundendominantes Management als neue Zielgröße im Relationship Marketing |
| topic | Customer Relationship Management Marketing Services Customer relations / Management Service industries |
| topic_facet | Customer Relationship Management Marketing Services Customer relations / Management Service industries |
| work_keys_str_mv | AT bruhnmanfred customerdominantlogickundendominantesmanagementalsneuezielgroßeimrelationshipmarketing AT saleschusmaxim customerdominantlogickundendominantesmanagementalsneuezielgroßeimrelationshipmarketing AT hadwichkarsten customerdominantlogickundendominantesmanagementalsneuezielgroßeimrelationshipmarketing |