Cases on born globals:

"Cases on Born Globals brings together a wealth of case studies covering a range of industries and countries on emerging firms known as 'Born Globals' that seek to enter international markets immediately upon creation. Bringing together 11 key cases, Erik Rasmussen highlights how thes...

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Weitere Verfasser: Rasmussen, Erik Stavnsager 1955- (HerausgeberIn)
Format: Buch
Sprache:English
Veröffentlicht: Cheltenham, UK ; Northampton, MA, USA Edward Elgar Publishing [2024]
Schriftenreihe:Elgar cases in entrepreneurship
Schlagworte:
Zusammenfassung:"Cases on Born Globals brings together a wealth of case studies covering a range of industries and countries on emerging firms known as 'Born Globals' that seek to enter international markets immediately upon creation. Bringing together 11 key cases, Erik Rasmussen highlights how these firms have been increasing in number over the last 20 years. He further explores the speed of their growth, the challenges experienced and likely future prognoses. The book also discusses whether early internationalisation could be advantageous to entrepreneurial firms by linking up to other more prominent firms and thereby creating a greater reach for the newly-created firms. Key Features: Showcasing different themes of Born Global research. Broad span of cases with global reach. Discussion questions and assignments provided, together with further reading. Providing expert guidance on how to apply theoretical concepts and models, this will be an excellent resource for teachers and students of international entrepreneurship, internationalisation and international business"--
Beschreibung:xxiv, 157 pages illustrations 26 cm
ISBN:9781803924403
1803924403

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