Essentials of marketing analytics:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw Hill
2024
|
| Ausgabe: | 2024 release, international student edition |
| Schlagworte: | |
| Beschreibung: | Auf dem Umschlag: This international student edition is for use outside of the U.S. |
| Beschreibung: | xviii, 473 Seiten Illustrationen, Diagramme, Karten |
| ISBN: | 9781266931628 |
Internformat
MARC
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| 035 | |a (OCoLC)1437849404 | ||
| 035 | |a (DE-599)BVBBV049669104 | ||
| 040 | |a DE-604 |b ger |e rda | ||
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| 100 | 1 | |a Hair, Joseph F. |d 1944- |0 (DE-588)135615828 |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing analytics |c Joseph F. Hair, Jr., University of South Alabama, Dana E. Harrison, East Tennessee State University, Haya Ajjan, Elon University |
| 250 | |a 2024 release, international student edition | ||
| 264 | 1 | |a New York, NY |b McGraw Hill |c 2024 | |
| 300 | |a xviii, 473 Seiten |b Illustrationen, Diagramme, Karten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 700 | 1 | |a Harrison, Dana E. |0 (DE-588)1236285204 |4 aut | |
| 700 | 1 | |a Ajjan, Haya |0 (DE-588)1236286103 |4 aut | |
Datensatz im Suchindex
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| author | Hair, Joseph F. 1944- Harrison, Dana E. Ajjan, Haya |
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| author_role | aut aut aut |
| author_sort | Hair, Joseph F. 1944- |
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| building | Verbundindex |
| bvnumber | BV049669104 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1437849404 (DE-599)BVBBV049669104 |
| discipline | Wirtschaftswissenschaften |
| edition | 2024 release, international student edition |
| format | Book |
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| id | DE-604.BV049669104 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T07:29:36Z |
| institution | BVB |
| isbn | 9781266931628 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035012139 |
| oclc_num | 1437849404 |
| open_access_boolean | |
| owner | DE-945 DE-1050 |
| owner_facet | DE-945 DE-1050 |
| physical | xviii, 473 Seiten Illustrationen, Diagramme, Karten |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | McGraw Hill |
| record_format | marc |
| spelling | Hair, Joseph F. 1944- (DE-588)135615828 aut Essentials of marketing analytics Joseph F. Hair, Jr., University of South Alabama, Dana E. Harrison, East Tennessee State University, Haya Ajjan, Elon University 2024 release, international student edition New York, NY McGraw Hill 2024 xviii, 473 Seiten Illustrationen, Diagramme, Karten txt rdacontent n rdamedia nc rdacarrier Auf dem Umschlag: This international student edition is for use outside of the U.S. Marketing (DE-588)4037589-4 gnd rswk-swf Analyse (DE-588)4122795-5 gnd rswk-swf Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Analyse (DE-588)4122795-5 s Datenverarbeitung (DE-588)4011152-0 s DE-604 Harrison, Dana E. (DE-588)1236285204 aut Ajjan, Haya (DE-588)1236286103 aut |
| spellingShingle | Hair, Joseph F. 1944- Harrison, Dana E. Ajjan, Haya Essentials of marketing analytics Marketing (DE-588)4037589-4 gnd Analyse (DE-588)4122795-5 gnd Datenverarbeitung (DE-588)4011152-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4122795-5 (DE-588)4011152-0 |
| title | Essentials of marketing analytics |
| title_auth | Essentials of marketing analytics |
| title_exact_search | Essentials of marketing analytics |
| title_full | Essentials of marketing analytics Joseph F. Hair, Jr., University of South Alabama, Dana E. Harrison, East Tennessee State University, Haya Ajjan, Elon University |
| title_fullStr | Essentials of marketing analytics Joseph F. Hair, Jr., University of South Alabama, Dana E. Harrison, East Tennessee State University, Haya Ajjan, Elon University |
| title_full_unstemmed | Essentials of marketing analytics Joseph F. Hair, Jr., University of South Alabama, Dana E. Harrison, East Tennessee State University, Haya Ajjan, Elon University |
| title_short | Essentials of marketing analytics |
| title_sort | essentials of marketing analytics |
| topic | Marketing (DE-588)4037589-4 gnd Analyse (DE-588)4122795-5 gnd Datenverarbeitung (DE-588)4011152-0 gnd |
| topic_facet | Marketing Analyse Datenverarbeitung |
| work_keys_str_mv | AT hairjosephf essentialsofmarketinganalytics AT harrisondanae essentialsofmarketinganalytics AT ajjanhaya essentialsofmarketinganalytics |