Fashion brand stories:
"Through ten detailed case studies on groundbreaking brands like Levi's, Tiffany's and Urban Outfitters, Fashion Brand Stories explores how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies ex...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Bloomsbury Visual Arts
2022
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Online-Zugang: | DE-523 Volltext |
| Zusammenfassung: | "Through ten detailed case studies on groundbreaking brands like Levi's, Tiffany's and Urban Outfitters, Fashion Brand Stories explores how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality, exploring topics like sustainability, social responsibility and the influence of social media. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own campaigns. This 3rd edition includes four new case studies, exploring fast fashion through Urban Outfitters, luxury consignment branding with The Real Real, semiotics with Tiffany's and their 'blue box' and branding the outdoors with The North Face"-- |
| Beschreibung: | Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2024 Originally published under title: Brand/story, 2009. - Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xix, 179 Seiten) Illustrationen |
| ISBN: | 9781350135581 9781350135567 9781350135574 |
| DOI: | 10.5040/9781350135581 |
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| 520 | |a "Through ten detailed case studies on groundbreaking brands like Levi's, Tiffany's and Urban Outfitters, Fashion Brand Stories explores how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality, exploring topics like sustainability, social responsibility and the influence of social media. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own campaigns. This 3rd edition includes four new case studies, exploring fast fashion through Urban Outfitters, luxury consignment branding with The Real Real, semiotics with Tiffany's and their 'blue box' and branding the outdoors with The North Face"-- | ||
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| discipline | Kunstgeschichte Wirtschaftswissenschaften |
| doi_str_mv | 10.5040/9781350135581 |
| edition | Third edition |
| format | Electronic eBook |
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| id | DE-604.BV049668945 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T07:29:35Z |
| institution | BVB |
| isbn | 9781350135581 9781350135567 9781350135574 |
| language | English |
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| physical | 1 Online-Ressource (xix, 179 Seiten) Illustrationen |
| psigel | ZDB-162-FBL |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Bloomsbury Visual Arts |
| record_format | marc |
| spelling | Hancock, Joseph (DE-588)1062658973 aut Fashion brand stories Joseph H. Hancock, II. Third edition New York, NY Bloomsbury Visual Arts 2022 1 Online-Ressource (xix, 179 Seiten) Illustrationen txt rdacontent sti rdacontent c rdamedia cr rdacarrier Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2024 Originally published under title: Brand/story, 2009. - Includes bibliographical references and index "Through ten detailed case studies on groundbreaking brands like Levi's, Tiffany's and Urban Outfitters, Fashion Brand Stories explores how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality, exploring topics like sustainability, social responsibility and the influence of social media. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own campaigns. This 3rd edition includes four new case studies, exploring fast fashion through Urban Outfitters, luxury consignment branding with The Real Real, semiotics with Tiffany's and their 'blue box' and branding the outdoors with The North Face"-- Fashion & beauty industries / bicssc Fashion & society / bicssc History of fashion / bicssc Sales & marketing management / bicssc Fashion merchandising Advertising Brand name products Branding (Marketing) Advertising Fashion Electronic books Erscheint auch als Druck-Ausgabe, Paperback 978-1-3501-3554-3 https://doi.org/10.5040/9781350135581?locatt=label:secondary_bloomsburyFashionCentral Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Hancock, Joseph Fashion brand stories Fashion & beauty industries / bicssc Fashion & society / bicssc History of fashion / bicssc Sales & marketing management / bicssc Fashion merchandising Advertising Brand name products Branding (Marketing) Advertising Fashion |
| title | Fashion brand stories |
| title_auth | Fashion brand stories |
| title_exact_search | Fashion brand stories |
| title_full | Fashion brand stories Joseph H. Hancock, II. |
| title_fullStr | Fashion brand stories Joseph H. Hancock, II. |
| title_full_unstemmed | Fashion brand stories Joseph H. Hancock, II. |
| title_short | Fashion brand stories |
| title_sort | fashion brand stories |
| topic | Fashion & beauty industries / bicssc Fashion & society / bicssc History of fashion / bicssc Sales & marketing management / bicssc Fashion merchandising Advertising Brand name products Branding (Marketing) Advertising Fashion |
| topic_facet | Fashion & beauty industries / bicssc Fashion & society / bicssc History of fashion / bicssc Sales & marketing management / bicssc Fashion merchandising Advertising Brand name products Branding (Marketing) Advertising Fashion |
| url | https://doi.org/10.5040/9781350135581?locatt=label:secondary_bloomsburyFashionCentral |
| work_keys_str_mv | AT hancockjoseph fashionbrandstories |