Fashion brand stories:

"Through ten detailed case studies on groundbreaking brands like Levi's, Tiffany's and Urban Outfitters, Fashion Brand Stories explores how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies ex...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Hancock, Joseph (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York, NY Bloomsbury Visual Arts 2022
Ausgabe:Third edition
Schlagworte:
Online-Zugang:DE-523
Volltext
Zusammenfassung:"Through ten detailed case studies on groundbreaking brands like Levi's, Tiffany's and Urban Outfitters, Fashion Brand Stories explores how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality, exploring topics like sustainability, social responsibility and the influence of social media. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own campaigns. This 3rd edition includes four new case studies, exploring fast fashion through Urban Outfitters, luxury consignment branding with The Real Real, semiotics with Tiffany's and their 'blue box' and branding the outdoors with The North Face"--
Beschreibung:Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2024
Originally published under title: Brand/story, 2009. - Includes bibliographical references and index
Beschreibung:1 Online-Ressource (xix, 179 Seiten) Illustrationen
ISBN:9781350135581
9781350135567
9781350135574
DOI:10.5040/9781350135581

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