Disciplined entrepreneurship expanded and updated: 24 steps to a successful startup
Cover -- Title Page -- Copyright Page -- Contents -- Preface -- Introduction: News Flash: Entrepreneurship Can Be Taught! -- Ten Common Myths About Entrepreneurship That Must Go -- Five Useful Mental Models About Entrepreneurship -- Definition of Entrepreneurship -- Distinguishing Two Distinct Types...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newark
Wiley
[2024]
|
| Schlagworte: | |
| Online-Zugang: | DE-863 DE-862 |
| Zusammenfassung: | Cover -- Title Page -- Copyright Page -- Contents -- Preface -- Introduction: News Flash: Entrepreneurship Can Be Taught! -- Ten Common Myths About Entrepreneurship That Must Go -- Five Useful Mental Models About Entrepreneurship -- Definition of Entrepreneurship -- Distinguishing Two Distinct Types of Entrepreneurship -- Small and Medium Enterprise (SME) Entrepreneurship -- Innovation-Driven Enterprise (IDE) Entrepreneurship -- Moving from Introduction to Action and the 24 Steps -- Six Themes of the 24 Steps -- Tracking Your Progress: The Disciplined Entrepreneurship (DE) Canvas -- What Is the DE Canvas, and Why Is It Important? -- Why Is the DE Canvas Not a Perfect Map to the 24 Steps? -- How to Approach the DE Canvas -- Disciplined Entrepreneurship Canvas -- Example of Using the Disciplined Entrepreneurship Canvas with Feedback -- Summary -- Step 0 Getting Started -- Three Most Common Ways to Start a New Venture -- Raison d'Être: Internal Motivations Must Be at a Higher Level -- How to Go From "I Have a Passion" to "I Have an Idea or Technology" Good Enough to Start the 24 Steps -- Which Comes First, the Idea or the Team? -- Finding a Founding Team: Entrepreneurship Is Not a Solo Sport -- The Next Step -- Step 1 Market Segmentation -- In This Step, You Will: -- Why This Step, and Why Now? -- Let's Get Started -- The First Commandment: The Single Necessary and Sufficient Condition for a Business -- Three Key Criteria to Be Met If You Are to Create a New Market That You Will Dominate -- Complex Paying Customers: Primary versus Secondary Customers and Multi-Sided Markets -- How to Do a Market Segmentation -- Step 1A: Brainstorm -- Step 1B: Narrow -- Step 1C: Build a Market Segmentation Matrix -- Step 1C: Fill Out a Market Segmentation Matrix with Primary Market Research -- How Long Should I Spend on Market Segmentation?. |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (402 Seiten) |
| ISBN: | 9781394222537 9781394222520 |
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| id | DE-604.BV049664019 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:42:08Z |
| institution | BVB |
| isbn | 9781394222537 9781394222520 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035007176 |
| oclc_num | 1437857169 |
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| physical | 1 Online-Ressource (402 Seiten) |
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| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Wiley |
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| spellingShingle | Aulet, Bill Disciplined entrepreneurship expanded and updated 24 steps to a successful startup Entrepreneurship (DE-588)7588126-3 gnd Management (DE-588)4037278-9 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
| subject_GND | (DE-588)7588126-3 (DE-588)4037278-9 (DE-588)4078599-3 |
| title | Disciplined entrepreneurship expanded and updated 24 steps to a successful startup |
| title_alt | Disciplined entrepreneurship |
| title_auth | Disciplined entrepreneurship expanded and updated 24 steps to a successful startup |
| title_exact_search | Disciplined entrepreneurship expanded and updated 24 steps to a successful startup |
| title_full | Disciplined entrepreneurship expanded and updated 24 steps to a successful startup Bill Aulet (Ethernet Inventors Professor of the Practice of Entrepreneurship, MIT Sloan School of Management |
| title_fullStr | Disciplined entrepreneurship expanded and updated 24 steps to a successful startup Bill Aulet (Ethernet Inventors Professor of the Practice of Entrepreneurship, MIT Sloan School of Management |
| title_full_unstemmed | Disciplined entrepreneurship expanded and updated 24 steps to a successful startup Bill Aulet (Ethernet Inventors Professor of the Practice of Entrepreneurship, MIT Sloan School of Management |
| title_short | Disciplined entrepreneurship expanded and updated |
| title_sort | disciplined entrepreneurship expanded and updated 24 steps to a successful startup |
| title_sub | 24 steps to a successful startup |
| topic | Entrepreneurship (DE-588)7588126-3 gnd Management (DE-588)4037278-9 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
| topic_facet | Entrepreneurship Management Unternehmensgründung |
| work_keys_str_mv | AT auletbill disciplinedentrepreneurshipexpandedandupdated24stepstoasuccessfulstartup AT auletbill disciplinedentrepreneurship |