Marketing plans: profitable strategies in the digital age
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2024
|
| Ausgabe: | Ninth edition |
| Schlagworte: | |
| Beschreibung: | xiv, 639 Seiten |
| ISBN: | 9781394177103 |
Internformat
MARC
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| 020 | |a 9781394177103 |9 9781394177103 | ||
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a McDonald, Malcolm |d 1938- |e Verfasser |0 (DE-588)118107585 |4 aut | |
| 245 | 1 | 0 | |a Marketing plans |b profitable strategies in the digital age |c Malcolm McDonald, Hugh Wilson, Dave Chaffey |
| 250 | |a Ninth edition | ||
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2024 | |
| 300 | |a xiv, 639 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingkonzept |0 (DE-588)4120696-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
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| 689 | 1 | 2 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Wilson, Hugh |d 1962- |e Verfasser |0 (DE-588)133264769 |4 aut | |
| 700 | 1 | |a Chaffey, Dave |d 1963- |e Verfasser |0 (DE-588)131879537 |4 aut | |
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| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 9781394187317 |
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Datensatz im Suchindex
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|---|---|
| adam_text | |
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| any_adam_object | |
| any_adam_object_boolean | |
| author | McDonald, Malcolm 1938- Wilson, Hugh 1962- Chaffey, Dave 1963- |
| author_GND | (DE-588)118107585 (DE-588)133264769 (DE-588)131879537 |
| author_facet | McDonald, Malcolm 1938- Wilson, Hugh 1962- Chaffey, Dave 1963- |
| author_role | aut aut aut |
| author_sort | McDonald, Malcolm 1938- |
| author_variant | m m mm h w hw d c dc |
| building | Verbundindex |
| bvnumber | BV049652059 |
| classification_rvk | QP 610 QP 612 |
| ctrlnum | (OCoLC)1411818708 (DE-599)BVBBV049652059 |
| discipline | Wirtschaftswissenschaften |
| edition | Ninth edition |
| format | Book |
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| id | DE-604.BV049652059 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:40:25Z |
| indexdate | 2024-11-05T17:03:30Z |
| institution | BVB |
| isbn | 9781394177103 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034995480 |
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| owner_facet | DE-1102 DE-898 DE-BY-UBR |
| physical | xiv, 639 Seiten |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Wiley |
| record_format | marc |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Marketing plans profitable strategies in the digital age Malcolm McDonald, Hugh Wilson, Dave Chaffey Ninth edition Hoboken, NJ Wiley 2024 xiv, 639 Seiten txt rdacontent n rdamedia nc rdacarrier Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Marketingkonzept (DE-588)4120696-4 s DE-604 Marketingstrategie (DE-588)4120697-6 s Online-Marketing (DE-588)7706419-7 s Wilson, Hugh 1962- Verfasser (DE-588)133264769 aut Chaffey, Dave 1963- Verfasser (DE-588)131879537 aut Erscheint auch als Online-Ausgabe, EPUB 9781394187300 Erscheint auch als Druck-Ausgabe, Paperback 9781394177103 Erscheint auch als Online-Ausgabe, PDF 9781394187317 Ersatz von 978-1-119-21713-8 (DE-604)BV043845083 |
| spellingShingle | McDonald, Malcolm 1938- Wilson, Hugh 1962- Chaffey, Dave 1963- Marketing plans profitable strategies in the digital age Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketingkonzept (DE-588)4120696-4 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4037589-4 (DE-588)4120697-6 (DE-588)4120696-4 |
| title | Marketing plans profitable strategies in the digital age |
| title_auth | Marketing plans profitable strategies in the digital age |
| title_exact_search | Marketing plans profitable strategies in the digital age |
| title_exact_search_txtP | Marketing plans profitable strategies in the digital age |
| title_full | Marketing plans profitable strategies in the digital age Malcolm McDonald, Hugh Wilson, Dave Chaffey |
| title_fullStr | Marketing plans profitable strategies in the digital age Malcolm McDonald, Hugh Wilson, Dave Chaffey |
| title_full_unstemmed | Marketing plans profitable strategies in the digital age Malcolm McDonald, Hugh Wilson, Dave Chaffey |
| title_short | Marketing plans |
| title_sort | marketing plans profitable strategies in the digital age |
| title_sub | profitable strategies in the digital age |
| topic | Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketingkonzept (DE-588)4120696-4 gnd |
| topic_facet | Online-Marketing Marketing Marketingstrategie Marketingkonzept |
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