Strategic brand licensing: building brand value through enduring partnerships
This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2024
|
| Ausgabe: | 1st ed. |
| Zusammenfassung: | This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands. |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | XVI, 153 Seiten Illustrationen |
| ISBN: | 9781032428482 9781032428499 |
Internformat
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Datensatz im Suchindex
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| indexdate | 2024-07-20T07:27:57Z |
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| isbn | 9781032428482 9781032428499 |
| language | English |
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| spelling | Longo, Maria Cristina Verfasser aut Strategic brand licensing building brand value through enduring partnerships Maria Cristina Longo and Pete Canalichio London Routledge, Taylor & Francis Group 2024 XVI, 153 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Description based on publisher supplied metadata and other sources This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands. Canalichio, Pete Verfasser aut Erscheint auch als Online-Ausgabe 978-1-003-36456-6 |
| spellingShingle | Longo, Maria Cristina Canalichio, Pete Strategic brand licensing building brand value through enduring partnerships |
| title | Strategic brand licensing building brand value through enduring partnerships |
| title_auth | Strategic brand licensing building brand value through enduring partnerships |
| title_exact_search | Strategic brand licensing building brand value through enduring partnerships |
| title_exact_search_txtP | Strategic Brand Licensing Building Brand Value Through Enduring Partnerships |
| title_full | Strategic brand licensing building brand value through enduring partnerships Maria Cristina Longo and Pete Canalichio |
| title_fullStr | Strategic brand licensing building brand value through enduring partnerships Maria Cristina Longo and Pete Canalichio |
| title_full_unstemmed | Strategic brand licensing building brand value through enduring partnerships Maria Cristina Longo and Pete Canalichio |
| title_short | Strategic brand licensing |
| title_sort | strategic brand licensing building brand value through enduring partnerships |
| title_sub | building brand value through enduring partnerships |
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