Brand management: principles and applications for effective branding
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Kogan Page
2024
|
| Schlagworte: | |
| Beschreibung: | xvi, 320 Seiten Illustrationen, Diagramme |
| ISBN: | 9781398611580 9781398611603 |
Internformat
MARC
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| 020 | |a 9781398611580 |c Softcover |9 978-1-3986-1158-0 | ||
| 020 | |a 9781398611603 |c Hardcover |9 978-1-3986-1160-3 | ||
| 035 | |a (OCoLC)1437847853 | ||
| 035 | |a (DE-599)BVBBV049647698 | ||
| 040 | |a DE-604 |b ger |e rda | ||
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| 245 | 1 | 0 | |a Brand management |b principles and applications for effective branding |c Jaywant Singh, Paurav Shukla |
| 264 | 1 | |a London ; New York |b Kogan Page |c 2024 | |
| 300 | |a xvi, 320 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Shukla, Paurav |d 1976- |e Verfasser |0 (DE-588)1328083381 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-3986-1159-7 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034991198 | |
Datensatz im Suchindex
| _version_ | 1813698935812784128 |
|---|---|
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| author | Singh, Jaywant Shukla, Paurav 1976- |
| author_GND | (DE-588)1178484483 (DE-588)1328083381 |
| author_facet | Singh, Jaywant Shukla, Paurav 1976- |
| author_role | aut aut |
| author_sort | Singh, Jaywant |
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| building | Verbundindex |
| bvnumber | BV049647698 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1437847853 (DE-599)BVBBV049647698 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV049647698 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:40:02Z |
| indexdate | 2024-10-23T10:08:12Z |
| institution | BVB |
| isbn | 9781398611580 9781398611603 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034991198 |
| oclc_num | 1437847853 |
| open_access_boolean | |
| owner | DE-N2 DE-706 DE-945 DE-739 DE-1102 |
| owner_facet | DE-N2 DE-706 DE-945 DE-739 DE-1102 |
| physical | xvi, 320 Seiten Illustrationen, Diagramme |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Singh, Jaywant Verfasser (DE-588)1178484483 aut Brand management principles and applications for effective branding Jaywant Singh, Paurav Shukla London ; New York Kogan Page 2024 xvi, 320 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 Shukla, Paurav 1976- Verfasser (DE-588)1328083381 aut Erscheint auch als Online-Ausgabe 978-1-3986-1159-7 |
| spellingShingle | Singh, Jaywant Shukla, Paurav 1976- Brand management principles and applications for effective branding Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Brand management principles and applications for effective branding |
| title_auth | Brand management principles and applications for effective branding |
| title_exact_search | Brand management principles and applications for effective branding |
| title_exact_search_txtP | Brand management principles and applications for effective branding |
| title_full | Brand management principles and applications for effective branding Jaywant Singh, Paurav Shukla |
| title_fullStr | Brand management principles and applications for effective branding Jaywant Singh, Paurav Shukla |
| title_full_unstemmed | Brand management principles and applications for effective branding Jaywant Singh, Paurav Shukla |
| title_short | Brand management |
| title_sort | brand management principles and applications for effective branding |
| title_sub | principles and applications for effective branding |
| topic | Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenpolitik |
| work_keys_str_mv | AT singhjaywant brandmanagementprinciplesandapplicationsforeffectivebranding AT shuklapaurav brandmanagementprinciplesandapplicationsforeffectivebranding |