Omnichannel approach to co-creating customer experiences through metaverse platforms:
Academia is grappling with a pressing challenge in the 21st century that mirrors the seismic shifts taking place in the business world. These two sides of one issue are both asking the same question; how can we seamlessly incorporate metaverse platforms into the complex web of omnichannel business m...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2024]
|
| Schriftenreihe: | Advances in systems analysis, software engineering, and high performance computing (ASASEHPC) book series
|
| Schlagworte: | |
| Online-Zugang: | DE-898 DE-91 DE-1050 URL des Erstveröffentlichers |
| Zusammenfassung: | Academia is grappling with a pressing challenge in the 21st century that mirrors the seismic shifts taking place in the business world. These two sides of one issue are both asking the same question; how can we seamlessly incorporate metaverse platforms into the complex web of omnichannel business models? Scholars and academics are confronted with the urgent need to understand and adapt to this new digital frontier. With the rise of metaverse technologies, the boundaries between physical and virtual realms are blurring, making it increasingly vital for scholars to bridge the gap between theory and practical application. This challenge not only touches on the fields of marketing, finance, HR, supply chain, and economics but also extends to the broader implications for industries and customer experiences as we know them.At the forefront of addressing this formidable challenge is Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms. This groundbreaking book tackles this pressing issue head-on, offering a comprehensive solution to the challenges that academic scholars face. By providing a holistic perspective that covers a multitude of disciplines, the book demystifies the complexities of integrating metaverse platforms into omnichannel business models. It offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences. |
| Beschreibung: | 1 Online-Ressource (xvi, 223 Seiten) Illustrationen |
| ISBN: | 9798369318676 |
| DOI: | 10.4018/979-8-3693-1866-9 |
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| id | DE-604.BV049645388 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:39:47Z |
| indexdate | 2024-12-17T19:01:36Z |
| institution | BVB |
| isbn | 9798369318676 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034988935 |
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| physical | 1 Online-Ressource (xvi, 223 Seiten) Illustrationen |
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| series2 | Advances in systems analysis, software engineering, and high performance computing (ASASEHPC) book series |
| spelling | Omnichannel approach to co-creating customer experiences through metaverse platforms Babita Singla, Kumar Shalender, Nripendra Singh Hershey PA, USA IGI Global [2024] © 2024 1 Online-Ressource (xvi, 223 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in systems analysis, software engineering, and high performance computing (ASASEHPC) book series Academia is grappling with a pressing challenge in the 21st century that mirrors the seismic shifts taking place in the business world. These two sides of one issue are both asking the same question; how can we seamlessly incorporate metaverse platforms into the complex web of omnichannel business models? Scholars and academics are confronted with the urgent need to understand and adapt to this new digital frontier. With the rise of metaverse technologies, the boundaries between physical and virtual realms are blurring, making it increasingly vital for scholars to bridge the gap between theory and practical application. This challenge not only touches on the fields of marketing, finance, HR, supply chain, and economics but also extends to the broader implications for industries and customer experiences as we know them.At the forefront of addressing this formidable challenge is Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms. This groundbreaking book tackles this pressing issue head-on, offering a comprehensive solution to the challenges that academic scholars face. By providing a holistic perspective that covers a multitude of disciplines, the book demystifies the complexities of integrating metaverse platforms into omnichannel business models. It offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences. Customer services Technological innovations Metaverse Economic aspects Singla, Babita 1988- (DE-588)1294000055 edt Shalender, Kumar 1984- (DE-588)128367176X edt Singh, Nripendra 1975- (DE-588)1238290906 edt Erscheint auch als Druck-Ausgabe 979-8-3693-1866-9 Erscheint auch als Druck-Ausgabe, Paperback 979-8-3693-4731-7 https://doi.org/10.4018/979-8-3693-1866-9 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Omnichannel approach to co-creating customer experiences through metaverse platforms Customer services Technological innovations Metaverse Economic aspects |
| title | Omnichannel approach to co-creating customer experiences through metaverse platforms |
| title_auth | Omnichannel approach to co-creating customer experiences through metaverse platforms |
| title_exact_search | Omnichannel approach to co-creating customer experiences through metaverse platforms |
| title_exact_search_txtP | Omnichannel approach to co-creating customer experiences through metaverse platforms |
| title_full | Omnichannel approach to co-creating customer experiences through metaverse platforms Babita Singla, Kumar Shalender, Nripendra Singh |
| title_fullStr | Omnichannel approach to co-creating customer experiences through metaverse platforms Babita Singla, Kumar Shalender, Nripendra Singh |
| title_full_unstemmed | Omnichannel approach to co-creating customer experiences through metaverse platforms Babita Singla, Kumar Shalender, Nripendra Singh |
| title_short | Omnichannel approach to co-creating customer experiences through metaverse platforms |
| title_sort | omnichannel approach to co creating customer experiences through metaverse platforms |
| topic | Customer services Technological innovations Metaverse Economic aspects |
| topic_facet | Customer services Technological innovations Metaverse Economic aspects |
| url | https://doi.org/10.4018/979-8-3693-1866-9 |
| work_keys_str_mv | AT singlababita omnichannelapproachtococreatingcustomerexperiencesthroughmetaverseplatforms AT shalenderkumar omnichannelapproachtococreatingcustomerexperiencesthroughmetaverseplatforms AT singhnripendra omnichannelapproachtococreatingcustomerexperiencesthroughmetaverseplatforms |