AI impacts in digital consumer behavior:
In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intellig...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2024]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-898 DE-1050 URL des Erstveröffentlichers |
| Zusammenfassung: | In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences.This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies. |
| Beschreibung: | 1 Online-Ressource (xx, 372 Seiten) Illustrationen |
| ISBN: | 9798369319192 |
| DOI: | 10.4018/979-8-3693-1918-5 |
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| discipline | Informatik |
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| doi_str_mv | 10.4018/979-8-3693-1918-5 |
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| id | DE-604.BV049645384 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:39:47Z |
| indexdate | 2024-12-17T19:01:36Z |
| institution | BVB |
| isbn | 9798369319192 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034988931 |
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| physical | 1 Online-Ressource (xx, 372 Seiten) Illustrationen |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | AI impacts in digital consumer behavior Thomas Heinrich Musiolik, Raul Villamarin Rodriguez, Hemachandran Kannan Artificial intelligence impacts in digital consumer behavior Hershey PA, USA IGI Global [2024] © 2024 1 Online-Ressource (xx, 372 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences.This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies. Artificial intelligence Consumer behavior Electronic commerce Musiolik, Thomas Heinrich 1980- (DE-588)140753060 edt Villamarin Rodriguez, Raul (DE-588)1283667681 edt Kannan, Hemachandran 1985- (DE-588)1269874306 edt Erscheint auch als Druck-Ausgabe 979-8-3693-1918-5 https://doi.org/10.4018/979-8-3693-1918-5 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | AI impacts in digital consumer behavior Artificial intelligence Consumer behavior Electronic commerce |
| title | AI impacts in digital consumer behavior |
| title_alt | Artificial intelligence impacts in digital consumer behavior |
| title_auth | AI impacts in digital consumer behavior |
| title_exact_search | AI impacts in digital consumer behavior |
| title_exact_search_txtP | AI impacts in digital consumer behavior |
| title_full | AI impacts in digital consumer behavior Thomas Heinrich Musiolik, Raul Villamarin Rodriguez, Hemachandran Kannan |
| title_fullStr | AI impacts in digital consumer behavior Thomas Heinrich Musiolik, Raul Villamarin Rodriguez, Hemachandran Kannan |
| title_full_unstemmed | AI impacts in digital consumer behavior Thomas Heinrich Musiolik, Raul Villamarin Rodriguez, Hemachandran Kannan |
| title_short | AI impacts in digital consumer behavior |
| title_sort | ai impacts in digital consumer behavior |
| topic | Artificial intelligence Consumer behavior Electronic commerce |
| topic_facet | Artificial intelligence Consumer behavior Electronic commerce |
| url | https://doi.org/10.4018/979-8-3693-1918-5 |
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