Sales is a CEO's job, or at least it should be. But many entrepreneurs and managers come from other disciplines such as legal, production or product marketing – or they may have inherited the business. In most companies, a sales director is responsible for the operational management of the sale...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Buchenau, Peter (VerfasserIn)
Weitere Verfasser:	Buchenau, Peter 1962- (HerausgeberIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Cham Springer [2023]
Ausgabe:	1st ed. 2023
Schriftenreihe:	Future of Business and Finance
Schlagworte:	Strategic planning Leadership Industrial organization Sales management Marketing Strategisches Management Aufsatzsammlung
Online-Zugang:	Inhaltsverzeichnis Ausführliche Beschreibung
Zusammenfassung:	Sales is a CEO's job, or at least it should be. But many entrepreneurs and managers come from other disciplines such as legal, production or product marketing – or they may have inherited the business. In most companies, a sales director is responsible for the operational management of the sales department. However, sales also need to be considered strategically, in terms of the business, the products or even the target market, for which many entrepreneurs or sales managers unfortunately lack the time or even the knowledge.In this book, experienced interim managers reveal the most important and necessary strategic methods and approaches to maintain and lead competitiveness for years to come. Readers will benefit from the first-hand insights of prominent and internationally experienced interim managers such as Ulvi Aydin, Uwe Brüggemann, Michael Eckardt, Ulrich Girrbach, Elmar Gorich, Ralf Komor, Peter Kuhle, Siegfried Lettmann, Thomas Mertens, Stephan Rohe, Rainer Simmoleit and Stefan Zeiss. Practitioners and MBA students in particular will benefit from these insights into what makes strategic sales management successful
Beschreibung:	xxiii, 155 Seiten Illustrationen, Diagramme 474 gr
ISBN:	9783031406041