Science v. Story: Narrative Strategies for Science Communicators

Uncovering common threads across types of science skepticism to show why these controversial narratives stick and how we can more effectively counter them through storytelling Science v. Story analyzes four scientific controversies-climate change, evolution, vaccination, and COVID-19-through the len...

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1. Verfasser: Bloomfield, Emma Frances (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Berkeley, CA University of California Press [2024]
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Zusammenfassung:Uncovering common threads across types of science skepticism to show why these controversial narratives stick and how we can more effectively counter them through storytelling Science v. Story analyzes four scientific controversies-climate change, evolution, vaccination, and COVID-19-through the lens of storytelling. Instead of viewing stories as adversaries to scientific practices, Emma Frances Bloomfield demonstrates how storytelling is integral to science communication. Drawing from narrative theory and rhetorical studies, Science v. Story examines scientific stories and rival stories, including disingenuous rival stories that undermine scientific conclusions and productive rival stories that work to make science more inclusive. Science v. Story offers two tools to evaluate and build stories: narrative webs and narrative constellations. These visual mapping tools chart the features of a story (i.e., characters, action, sequence, scope, storyteller, and content) to locate opportunities for audience engagement. Bloomfield ultimately argues that we can strengthen science communication by incorporating storytelling in critical ways that are attentive to audience and context
Beschreibung:Description based on online resource; title from PDF title page (publisher's Web site, viewed 06. Mrz 2024)
Beschreibung:1 Online-Ressource (288 Seiten)
ISBN:9780520380837
DOI:10.1525/9780520380837

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